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Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret

"Increasing Discoverability with NetGalley" - Tarah Theoret (NetGalley) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

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Tarah Theoret – Reader Concierge

tarah.theoret@netgalley.com
2
NetGalley by the Numbers
• 175,000+ members (6,000 in
Canada)
• 300 publishers (17 in Canada)
Popular and frequent destination site"
• Averaging 3.6 million page views/
month
• Over 80% return visitors
– 60% of returning visitors came 9+ times
• 15-20% monthly traffic from direct
NetGalley marketing
– Direct email marketing
– Tumblr, Facebook, Twitter
• Manual approval (by publisher)
• Widget (2x more likely to download)
• Auto-approved member
• Read Now
• Marketing promotions
New browsing
categories
support each
strategy.
Use Multiple Strategies
Approved
Declined
ReadNow
Auto-Approved
Widget
Members browse
and complete a
Profile to request."
"
"
"
"
"
"
"
"
Members Find and Request Titles
Sort pending requests by member type and preferred
region.
Requests: New Filters and Stats
Plus, easily view
your personal
request history with
the member.
• Quickest & easiest access to a title
– Streamlined sign-up if new to NetGalley
• Logging in via widget grants instant approval for that title!
• The only way to give access for PRIVATE titles
• It’s versatile (email, online, QR codes, anywhere a link can
go)
• You can always see who accessed via widget
• Create for one person or thousands at once
Widgets: Why?

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Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret

  • 1. Tarah Theoret – Reader Concierge
 tarah.theoret@netgalley.com
  • 2. 2 NetGalley by the Numbers • 175,000+ members (6,000 in Canada) • 300 publishers (17 in Canada) Popular and frequent destination site" • Averaging 3.6 million page views/ month • Over 80% return visitors – 60% of returning visitors came 9+ times • 15-20% monthly traffic from direct NetGalley marketing – Direct email marketing – Tumblr, Facebook, Twitter
  • 3. • Manual approval (by publisher) • Widget (2x more likely to download) • Auto-approved member • Read Now • Marketing promotions New browsing categories support each strategy. Use Multiple Strategies Approved Declined ReadNow Auto-Approved Widget
  • 4. Members browse and complete a Profile to request." " " " " " " " " Members Find and Request Titles
  • 5. Sort pending requests by member type and preferred region. Requests: New Filters and Stats Plus, easily view your personal request history with the member.
  • 6. • Quickest & easiest access to a title – Streamlined sign-up if new to NetGalley • Logging in via widget grants instant approval for that title! • The only way to give access for PRIVATE titles • It’s versatile (email, online, QR codes, anywhere a link can go) • You can always see who accessed via widget • Create for one person or thousands at once Widgets: Why?
  • 7. They Want Your Widgets!
  • 8. • Access to any titles available in the NetGalley catalog • You can always see whether they have accessed a title • Can be filtered by member type • Use in combination with detailed activity reports, and widgets " " " " Auto-Approved Members
  • 10. • Post chapter samplers • Limited time promotions “Read Now” Titles
  • 11. • Newsletters and Featured Category • By genre or member type " • Homepage and Featured Category Bundle • New in 2014! " • Feed Your Reader eblast promotions • Hit targeted segment of members " • First Taste campaigns • Be the first to interact with new members " Get a Boost with NetGalley Marketing
  • 12. Initial eblast: " 33.6% Open rate Follow-up eblast: " 64.1% Open rate" 6837 Impressions" 255 Reviews Targeted Campaign, Coordinated Follow-Up
  • 13. Customized target list:" members approved for previous titles" " 76% open rate" Nearly 700 clicks
  • 14. Request titles from NetGalley to download the full content file CataList and NetGalley
  • 15. Thank You For Listening! Reach Us Anytime concierge@netgalley.com