BEA 2013 - Making My Metadata Rock - BookNet Canada


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Making Your Metadata Rock: Improving How Your Titles Appear & Appeal To Customers

Moderator: Laura Dawson, Product Manager, Identifiers
Speakers: Eleanor Fanicase, Director of Data Management, Phil Madans, Director Publishing Standards and Practices, More to come!

During this workshop, metadata specialists from book wholesale, data solution providers, and publishing houses will illustrate how you can improve your metadata. Enhanced metadata examples and suggestions will show you how to improve your subject codes/keywords, cover images, descriptions, Author information, and other metadata. Presentations will highlight industry best practices from the Book Industry Study Group (BISG) and Booknet Canada and how you can best use these documents during your metadata creation. Finally, speakers will give advice on how often you should update your metadata and how to handle these cycles of metadata creation.

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  • Why?Has finding an audience for your books become easier?More product then ever, less bookstores, less physical books, people have less time?
  • Increase in sales when adding enhanced data
  • All of this is information that you already have, in your files or in your catalogue or on your own website, and it should be in your ONIX feed.
  • Definition of “Canadian author” and FAQs in the BNC Standards User Docs.
  • CA is the ISO country code value – country code is the only value you can add in ONIX 2.1, there are no deeper levels.
  • ONIX 3.0 gives you the opportunity to define the relationship of the contributor to the place using <ContributorPlaceRelator>
  • Options for <ContributorPlaceRelator>.
  • ONIX 3.0 also allows you to specify ISO region codes plus a free text field for City is expected in a forthcoming update. This has huge potential to assist in sales to retail and library channels and to ultimately allow consumers to find local authors. In this example, we can see that author Neil Turok was born in South Africa using relator code 01, but currently resides in Ontario, Canada (relator code 04).
  • Who uses this field? 49th Shelf, CataList and Indigo use it now, this field is also of interest to the library channel. Bowker as well.
  • We’ve already talked this morning about the Regional Codes, so you know how to select your codes. Regional codes allow you to match regionality to the subject of a book, rather than the nationality of the contributors. For example, Dan Simmons, an American author, wrote a fictionalized story called The Terror based on the events of the Franklin Expedition.
  • So how do you supply those regional codes in ONIX? Regional codes are assigned in the subject composite, Subject Scheme Identifier 11 indicates the subject is a BISAC Regional Code. Syntax is the same for ONIX 2.1 ad ONIX 3.0.Regional Codes are complimentary to subject codes. Geo Location
  • BookCity – LibraryAtlas - Geo Location
  • Who is the audience? General Trade? Scholarly? Juvenile? Young Adult? Give specifics using the AudienceRange composite.
  • Audience Code is a stand-alone element – 02 indicates juvenile. Audience range indicates this is an age range (code 17). The precision fields indicate “to” and “from” the values given. So the translation for this is Juvenile: From age 4 to 8. Audience Range is a repeatable composite, so you can provide an age level, a grade level, a reading age – whatever combination best describes your book. This is the ONIX 2.1 syntax – Audience Range does not change in ONIX 3.0, Audience Code changes slightly – it moves inside an <Audience> composite.
  • Who is using this information?
  • Go beyond Main or Short Descriptions. Providing additional text can help consumers make a purchasing decision, and get your book returned in searches more often.Consumer Analytics show that Excerpt are one of the largest sources of discovery – especially for ebooks!
  • Reviews are also provided in an OtherText composite – exactly the same way you provide Main Description now. The only difference is that you indicate it as a review quote using TextTypeCode ‘23’. This text is truncated for the slide, but you can provide a fairly significant excerpt in your ONIX file – the full length of this excerpt is nearly 5000 characters.
  • Reviews are also provided in an OtherText composite. In this case you indicate it as a review quote using TextTypeCode ‘08’. You may notice in this example and the last one, that you are seeing escaped cahracters. This is a good idea – many systems have issues translating encoded characters like curly quotes and em dashes. If you are seeing question marks appearing in your text strings, escaping any special characters and resending your ONIX file is a good way to get those issues fixed.
  • Give people a hint of what’s inside your books by providing a table of contents. In general, these OtherText fields exist to let you tell people about your books, use them whenever possible to provide context for your book, particularly to enhance an online experience.
  • Who is the audience? General Trade? Scholarly? Juvenile? Young Adult? Give specifics using the AudienceRange composite.
  • Many of the tips I’m going to talk about today can be found in the joint whitepaper authored by BookNet Canada and 49th Shelf (previously Canadian Bookshelf).
  • Many of the tips I’m going to talk about today can be found in the joint whitepaper authored by BookNet Canada and 49th Shelf (previously Canadian Bookshelf).
  • BEA 2013 - Making My Metadata Rock - BookNet Canada

    1. 1. Enhanced Metadata for Marketing &Publicity
    2. 2. +11 - 28%Nielsen Metadata White Paper:
    3. 3. Use information you already haveInclude enhanced data in your ONIX file:• Contributor biography• Contributor country code• Excerpts• Reviews• Region codes• Prizes or award s• Audience code• Related titles• Other Media• …
    4. 4. How to add some key data points:• Contributors Country• Regional codes• Audience information• Awards• Descriptive text• Media links
    5. 5. Canadian Contributors• use <CountryCode> to indicate nationality ofcontributors• Part of the Contributor composite
    6. 6. Supplying Country Code in ONIX 2.1<Contributor><SequenceNumber>1</SequenceNumber><ContributorRole>A01</ContributorRole><NamesBeforeKey>Deirdre</NamesBeforeKey><KeyNames>Kelly</KeyNames><CountryCode>CA</CountryCode></Contributor>
    7. 7. Supplying Country Code in ONIX 3.0<Contributor><SequenceNumber>1</SequenceNumber><ContributorRole>A01</ContributorRole><NamesBeforeKey>Deirdre</NamesBeforeKey><KeyNames>Kelly</KeyNames><ContributorPlace><ContributorPlaceRelator>04</ContributorPlaceRelator><CountryCode>CA</CountryCode></ContributorPlace></Contributor>
    8. 8. <ContributorPlaceRelator> codes01 Born in02 Died in03 Formerlyresided in04 Currentlyresides in05 Educated in06 Worked in07 Flourished in08 Citizen of
    9. 9. More place relators in ONIX 3.0<Contributor><SequenceNumber>1</SequenceNumber><ContributorRole>A01</ContributorRole><NamesBeforeKey>Neil</NamesBeforeKey><KeyNames>Turok</KeyNames><ContributorPlace><ContributorPlaceRelator>01</ContributorPlaceRelator><CountryCode>ZA</CountryCode></ContributorPlace><ContributorPlace><ContributorPlaceRelator>04</ContributorPlaceRelator><RegionCode>CA-ON</RegionCode></ContributorPlace></Contributor>
    10. 10. Who uses Country Code?
    11. 11. Regional Codes• What if the topic of your book/content isrelevant to a particular place?
    12. 12. How to supply Regional Codes<Subject><SubjectSchemeIdentifier>11</SubjectSchemeIdentifier><SubjectCode></SubjectCode></Subject>
    13. 13. Audience Information• Tell your customers who the intendedaudience is for your book• Specify age and/or grade ranges
    14. 14. Supply Audience information<AudienceCode>02</AudienceCode><AudienceRange><AudienceRangeQualifier>17</AudienceRangeQualifier><AudienceRangePrecision>03</AudienceRangePrecision><AudienceRangeValue>4</AudienceRangeValue><AudienceRangePrecision>04</AudienceRangePrecision><AudienceRangeValue>8</AudienceRangeValue></AudienceRange>
    15. 15. Audience Information• Libraries are extremely interested in gettingthis information• Retailers can use this data to assign in-storelocations
    16. 16. Descriptive Text• Excerpt• Reviews• Table of Contents
    17. 17. ExcerptOtherText><TextTypeCode>23</TextTypeCode><TextFormat>02</TextFormat><Text>My father’s shiny shoes squeak on the floor as I followhim down the stairs at the end of the hallway, through thefront lobby and out the entrance doors. On the other side,the August sun attacks my eyes. I suck in humid air andcough when I release it.&lt;p&gt;A news reporter,cameraman, and a small crowd of women wait in the parkinglot of the hospital. They have signs that say, “Prayer CanSave a Life,” “Tragedy of 1985,” and “Marigold, You AreDivine.” When we walk by, a woman thrusts a microphoneclose to my father’s lips…</Text></OtherText>
    18. 18. Reviews<OtherText><TextTypeCode>08</TextTypeCode><TextFormat>02</TextFormat><Text>"Baggios colorful writing and quirky imagerygive life to the story as a whole, propping up even thedirest of circumstances. And the absurdity of Mayassituation lends it a comical tinge. Its not outwardlyfunny, but quietly humorous, like the whole thing is aninside joke between the reader and the author."&mdash;&lt;em&gt;The Weekender&lt;/em&gt;(December 2011)</Text></OtherText>
    19. 19. Table of Contents<OtherText><TextTypeCode>04</TextTypeCode><Text>1. An Introduction to Android Development - Understandingthe Android Ecosystem&lt;p&gt; 2. Kicking the Tires - Setting Up YourDevelopment Environment&lt;p&gt; 3. Putting Your Training Wheels on -Developing Your First Application&lt;p&gt; 4. Going for your First Ride -Developing an Android User Interface&lt;p&gt; 5. Customizing Your Bike -Improving the Usability of an Application&lt;p&gt; 6. Pimping Your Bike -Styling an Android Application&lt;p&gt; 7. Are we there yet - Making YourAndroid Application location aware&lt;p&gt; 8. Inviting Friends for a ride- Using Social Network Integration in an Android Application&lt;p&gt; 9.Tuning Your Bike - Optimizing Memory, Performance and Power&lt;p&gt;10. Look Mom, no hands - Testing an AndroidApplication&lt;p&gt;</Text></OtherText>
    20. 20. Extended Media Information• Covers• Interiors• BLADS• Author photos• Videos• …
    21. 21. <MediaFile><MediaFileTypeCode>04</MediaFileTypeCode><MediaFileFormatCode>03</MediaFileFormatCode><MediaFileLinkTypeCode>01</MediaFileLinkTypeCode><MediaFileLink></MediaFileLink></MediaFile>
    22. 22. Keep data up-to-date• Accuracy – provide new files when datachanges• Changing standards – submit files that meetthe needs of your data recipientsDYNAMIC IS GOOD
    23. 23. Information=Discovery=Sales
    24. 24.
    25. 25. ThanksNoah