A snapshot of some of the work I have done in the online space.

1. Ideas, mocks, pitches and more…
Work Portfolio
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2. Why should you go through this document
• Brands, consumer insights and advertising have always interested
me beyond just a job description. And in the quest to broaden my
understanding of the subject, I have had an opportunity to work on
many such projects/campaigns/pitches
• What follows in the portfolio of mine are some of the projects that I
love to talk about and which can give you a better understanding of
what makes me click!
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3. NON-USER INITIATED ROLLOVER BANNER
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4. Non - user Initiated Rollover Banner
• Rich media banner created for NDTV Imagine (TV Channel) to
promote their new reality show – Desi Girl
• The show was about 8 divas from Bollywood having to stay in a
typical Indian village, doing the routine chores and tasks in order to
become a true ‘Desi Girl’
• The campaign objective was to tease the users into watching the
show
• The banner expands as the page loads and allows the user to play a
mini game on the banner
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5. Non - user Initiated Rollover Banner
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6. Non - user Initiated Rollover Banner
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7. Non - user Initiated Rollover Banner
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8. Non - user Initiated Rollover Banner
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9. Non - user Initiated Rollover Banner
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10. Non - user Initiated Rollover Banner
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11. Facebook Application
DIL KA HAAL (DIL-O-GRAM)
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12. Facebook Application: Dil ka haal
• Saffola has always associated itself with helping its consumers keep
their hearts healthy
• This application encouraged users(mostly wifes and girl friends) to
send a Dil—gram (e-card) to their beloved asking them to take
better care of their diet and health
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13. Saffola: Dil ka Haal (Dil-o-gram)
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14. Saffola: Dil ka Haal (Dil-o-gram)
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15. Facebook Application
RAY BAN: DESIGN YOUR RAY BAN
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16. Facebook Application: Design your Ray Ban
• This application was intended to promote Ray-Ban’s new range of
sun-glasses
• Users could create their own designs on the frames and publish
them on Facebook for their friends to vote and LIKE their designs
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17. Ray Ban: Design your Ray Ban
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18. Ray Ban: Design your Ray Ban
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19. Ray Ban: Design your Ray Ban
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20. Facebook Application
DEL MONTE: WHAT’S YOUR RECIPE?
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21. Facebook Application: Del Monte
• The application was aimed at getting users to try Del Monte’s new
offerings (sauces)
• The contest invited users to create and post their own recipes using
Del Monte’s sauces
• The best recipes would win a gift hamper from Del Monte
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22. Del Monte: What’s your Recipe?
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23. Del Monte: What’s your Recipe?
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24. Del Monte: What’s your Recipe?
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25. Del Monte: What’s your Recipe?
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26. Facebook persona & application
Ms. Zing in Action
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27. The thought: Add a little Zing to your life
• Our daily lives can often be quite monotonous and mundane.
If only life could be like a movie… and we maybe movie stars.
• The movies and lives of India’s beloved stars has always
attracted the audience.
• Ms.Zing brings you your window into the magical world of
Bollywood.
• So tune in and ADD A LITTLE ZING TO YOUR LIFE!
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28. Ms.Zing in Action
Create a character like Ms. Zing who
will be the virtual persona
We can create a profile and manage
her profile. She will be a post
updates on Bollywood and also be a
part of communities and forums
linked to Bollywood.
Through her profile we can launch
and promote other contests and
applications around the brand.
She will also create quizzes on
Facebook related to Bollywood.
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29. Ms. Zing’s Back-stage pass
Users can check out videos and news
on the upcoming movies, celeb
gossips, parties, etc.
The application will be linked to
Airtel’s channel on YouTube for
videos.
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30. Ms. Zing’s diary
• Users can update themselves with
the latest updates on their
celebrities and their lives like their
birthdays, star signs, likes and
dislikes, etc.
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31. Ms.Zing in Action – Application design
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32. Ms.Zing in Action – Facebook Profile Page
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33. Facebook Application
AIRTEL: POLICE CHOWKI (FRIEND’S IRREGULARITY
REPORT)
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34. Facebook Application - File a F.I.R.
• Police Chowki is a place where Facebook users can come and file an F.I.R.
(Friend‟s Irregularity Report) against friends who have not been in touch
for a while.
• The user gets to file a complaint and send it to the client.
• When the user submits the details, the application creates a mock
WANTED poster of the friend which the user can post on his wall.
• This would have Airtel‟s branding and tagline „baat karne se h baat banti
hai‟
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35. Facebook Application - File a F.I.R.
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36. Facebook Application (Contest)
AIRTEL - TREASURE HUNT
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37. Treasure Hunt - Concept
• The Airtel Treasure Hunt will be ask users to travel the worldwide
web to solve clues and win Airtel Goodies on the way
• Each user will start with a Treasure Map (on the Facebook
application)
• Each stage can be completed by answering a specific
riddle/question
• Clues for these answers can be found on different sites where this
application will lead the user during the hunt
• Users who complete all the riddles stand a chance to win a Mega
Treasure Chest from Airtel
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38. Treasure Hunt - Design
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39. Treasure Hunt - Design
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40. Facebook Application (Contest)
AIRTEL – INDIA ROAD TRIP
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41. Airtel India Road Trip - Concept
• India Road Trip will be an exclusive opportunity for select
Facebook Individuals to be a part of this epic road trip
designed by Airtel
• The India Road Trip will consist of 2 phases
– Get on the bus (Contest)
– Travel Bloggers club
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42. Airtel India Road Trip - Concept
• Get on the bus (Contest)
– Facebook users will need to tell Airtel why they should be selected
to be a part of this Road Trip
– Airtel will select 8 – 10 individuals and sponsor their Road Trip in a
bus across India
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43. Airtel India Road Trip - Concept
• Travel Bloggers Club
– Once the trip begins, these individuals will constantly blog about
their travels and upload videos and photos
– They can tag places on Google maps
– Other Facebook users can also contribute their blog posts about
these places in this section
– Once the trip is over, this section can evolve into a Travel Blogger’s
Destination
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44. Airtel India Road Trip - Design
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45. Facebook Application (Contest) with on-ground activation in phase II
AIRTEL - GRAFFITI WARS
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46. The Concept
• A nation-wide graffiti contest which invites artists from across the
country to create their own masterpieces
• This activity will comprise of two phases
– Phase I : Online competition
– Phase II : On-ground event
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47. The Concept
• Phase I: Online Competition
• Facebook users will be invited to come and create their graffiti
within the application using online tools
• The application will have the standard drawing tools to help the
user create his graffiti
• To assist users who are not very well-versed with these tools, we
will also provide stencils
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48. The Concept
• Phase I: Online Competition (contd.)
• Once they create their artworks, they can submit it within the
application
• They can invite their friends to come and vote for them as well
• There will be a leaderboard which will show the Top 10 graffiti
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49. The Concept
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50. The Concept
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51. The Concept – On-ground Event
• Phase II: The Great Wall of Airtel
• This will be an open event to all who wish to participate
• The venue will be at an open area where there will be a Airtel wall
in the centre and different canvases around the place
• The Airtel wall will look spell Airtel if viewed from the top
• The Airtel Wall will be reserved for the top graffiti artists from the
Facebook contest
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52. The Concept – On-ground Event
• Phase II: The Great Wall of Airtel (contd.)
• Best graffiti artists will be invited to a LIVE venue
• Airtel will sponsor the travel for these top artists
• Airtel will provide them with a canvas / wall to create their
masterpiece
• Airtel will provide them with paint, spray cans, etc. to create their
graffiti
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53. The Concept – On-ground Event
• Phase II: The Great Wall of Airtel (contd.)
• The event details will be given through Facebook
• The best graffiti will win a grand prize
• The top 5 graffiti’s get a chance to be immortalized at a venue as
decided by Airtel
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54. Facebook Brand/Profile Page
DISH NETWORKS - HINDI
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55. Facebook Profile Page: DISH Networks
• DISH Networks in the US wanted to promote its Indian channels to
the ethnic audience in the country
• We created a flash based application which rested within the profile
page of DISH Networks (Hindi)
• The application allowed users to check out the promos for the
latest Hindi shows as well as check their schedule
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56. Dish Networks - Hindi
Image and show
details (time and day)
of popular show on
the selected channel
Channel
carousel
Links to various
channel groups
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57. GUTTER SPACE BRANDING
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58. Gutter space branding
• We created gutter space skins for the following brands along with
innovations to help the brand engage with the audience
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59. Gutter space branding - BEAT
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60. Gutter space branding - BEAT
When
the user
clicks on
this heart
the page
skin will
change
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61. Gutter space branding - BEAT
When
the user
clicks on
this heart
the page
skin will
change
again
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62. Gutter space branding - BEAT
When
the user
clicks on
this heart
the page
skin will
change
again
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63. Mobile & Online Engagement
CLUB HP
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64. Club HP
Pioneered by Hindustan Petroleum Corporation Limited, our country
witnessed an absolute change in the fuel retail industry.
Through the creation of Club HP, HPCL touched the consumer on a very
personal note assuring him of a promise which was all about feeling good
for life.
Club HP – Aacha lagta hai!
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65. IDEA I
MOBI SITE
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66. Worldwide Web
in the palm of your hand
With the evolution of the mobile industry in India, GPRS enabled
handsets are now available at low prices. The worldwide web, has
today shrunk into the palm of our hands.
India has one of the largest number of mobile users.
Banking on this aspect we propose to bring the Club HP experience
to the consumer through his mobile handset.
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67. Service on the move
The mobi site is a site designed specifically to be viewed by a user on
his mobile.
The interface is kept simple to allow easy access through every
mobile which has a GPRS facility.
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68. Any regular handset
Today 80% of the handsets in the
market are GPRS enabled.
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69. Getting connected
Clicking on the WEB or BROWSER
icon gives the user instant access to
the web.
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70. The Landing page
The user will need to type the URL
(www.clubhppamper.com)
This is the screen that user will view
while the mobi site is being loaded.
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71. Location Selector
Select your location
The user is prompted to select his city.
Once he selects the city he gets a drop
down which lists various areas within the
city.
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72. Location Listing
Select your outlet
The mobi site displays the list of
Club HP outlets in his vicinity.
The user can choose the outlet
nearest to him by clicking on it.
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73. List of services
Select a service
The user now gets a list of the facilities
available at that outlet.
• ATM
• Pharmacy
• Bookstore
• Take away restaurant
• General Stores
• Information
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74. How will this help him?
In addition to being aware of the nearest outlet, the mobi site can also help him do the following;
• ATM
He knows which Bank ATM is present at the outlet.
• Pharmacy
He can send a request for an item which will reflect on the system of the pharmacy. They can in turn keep
it ready so the customer can just pay and pick it up when he arrives.
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75. How will this help him?
• Bookstore
He can request a book, and if its available, it will be kept for him. This saves him the time to go
in and look for it.
• Take away restaurant
The take away menu will be available on the mobi site along with the time required for each
item and its cost. The user can place an order and pay for it from his mobile and then just pick
it up when he arrives at the outlet.
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76. How will this help him?
• General Stores
He can send a request for an item which will reflect on the system of the general stores (e.g.
Subhiksha). They can in turn keep it ready so the customer can just pay and pick it up when he
arrives.
• Courier (Blue Dart/DHL)
He can check the prevailing rates for the courier within the country. He can also fill in the “From
& To” address for the courier. This will reflect on the system of the courier outlet and they can
then just weigh his product and collect the money. This helps him save time when he is in a
hurry.
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77. How will this help him?
• Information
This section will give the user information with regard to the various facilities available at Club
HP as well as general information such as air pressure for various vehicles, etc.
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78. IDEA II
TAKING THE BRAND CLUB HP ONLINE
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79. The Portal
This portal will offer all the service offered on the mobi site. In addition to this, it will have 5 main sections;
• GAS STATION
Information of fuel and lubricants.
• ON THE ROAD
Reviews on latest automobiles and tips on how to take care of your vehicle .
• MONEY MATTERS
Details on automobile loan and insurance rates.
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80. The Portal
• GARAGE
Information on automobile accessories and forums for enthusiasts who like to modify their
machines.
• IN THE SHADE
This section will contain wallpapers, ringtones and other downloads along with a Club HP widget
& a Club HP online game.
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83. STAYING IN TOUCH WITH THE AUDIENCE
A WIDGET
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84. Staying in touch
• Today, the consumer experiences Club HP when he visits the fuel outlet.
• We want to take this experience one step forward through a widget.
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85. Widget
• A widget is an application that will provide you with all your necessary data and entertainment at
a click of the mouse
• This application will reside on the computer of the consumer.
• The Club HP widget will be there all the time on your computer desktop to assist you when you
call for him (click on his icon)
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86. Club HP Widget
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87. 87

88. Some of his features
HORN PLEASE:
• Reminders: Birthday, Anniversary, Meetings, Call.
BILL PAYMENTS
• Once the date has been fed, every month it will remind you of the last day for
bill payments.
BOOT SPACE
• It will save your contacts like an address book and will make it easy to check
numbers etc.
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89. Some of his features
WIND SHIELD NOTE PAD
• A ready to use note pad, to scribble pointer and numbers. When you erase the
notes it‟s wiped out with a wiper.
QUICK CARE
• If the computer has been in use for more than an hour at one stretch, the HP
buddy will pop up and show some neck and legs exercise.
NEED FUEL
• HP Buddy pops up at 1.30 pm and points at the fuel meter which shows empty.
He then says time for lunch.
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90. How will he get the buddy?
• The consumer can download the buddy from
– The Club HP portal
– Link sent to them on their mobile handsets
– By sending a SMS short code
– From a CD given Club HP outlets
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91. ENGAGING THE ONLINE AUDIENCE
CLUB HP - ONLINE GAME
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92. Engaging the online audience
• The online visitor always seeks new and innovative things to explore on a
website.
• Online games are becoming increasingly popular in India.
• It is quite surprising to know that unlike normal video game players, a large
percentage of online and mobile gamers are in the age group of 22 – 40.
• Introduction of new elements on the website such as games will help keep the
audience engaged and encourage repeat visits to the site.
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93. Club HP Online game
• The objective of the game is help the user experience the effort that goes into
a Club HP experience
• The game will have the user as a Club HP Outlet.
• Every time a vehicle drives in the user has to perform all the services offered at
the outlet within a stipulated time frame.
• If he does so the vehicle leaves with a smile
The intention of this game to make the user realize as he enjoys this
game the effort the club HP crew takes when he drives in..
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94. Evolving online with Club HP
Generating
income
Engaging the through the
audience portal
Web Portal
Mobi Site
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95. Project Cost
CLUB HP
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96. Project Cost
Project Deliverables Duration * Cost (in Rs.)
Idea I – Creation of a mobile site 30 working 600,000
days
Idea II – Creation of the Club HP portal 45 working 700,000
days
Creation of the desktop buddy 25 working 300,000
days
Creation of the Club HP Flash based game 25 working As agreed on
days during approval
Mobi site maintenance (per month) For 12 50,000
months
Club HP Portal maintenance (per month) For 12 75,000
months
Kindly note: the above costs are exclusive of taxes and do not include
server hosting charges.
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97. Thank you
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