Marketers, Meet Social Media
An introductory guide
WHAT IS SOCIAL MEDIA?




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this ...
“Social media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s n...
SERIOUSLY,
                                                           WHAT IS SOCIAL MEDIA?




All creative concepts and ...
Social media is an umbrella term – a “combination of
       channels, platforms, communities, content and
       tools tha...
In other words - it’s the many ways in which
                    people express themselves online 24/7.




photo by dhamm...
The
      The Social Media Landscape
     Conversation
     Prism
     By Brian Solis
     & JESS3




All creative concep...
WHY SHOULD I CARE?




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this pro...
Because ~88%
             of Singaporeans
             use the internet
                                                  ...
Because ~70% of Singaporeans use
                      social media
                       OgilvyOne, Can Brands Have a So...
Because 2/3 of the world’s
         internet population visit
         social networks and blogs
         Nielsen, Global ...
Because 9.3% of all
          internet time is spent on
          social networks or blogs –
          with this time spen...
Because social networks and blogs are
                                                 the 4th most popular online activit...
Because in Singapore social networks and
             blogs are the 3rd most popular online activity
                     ...
Power is moving away from those who own and
                                          manage the media to a new and demand...
51% of Singaporeans trust a blog as much
                  as traditional media.
                   Blogging Asia: A windo...
WHAT CAN SOCIAL MEDIA DO FOR ME?




All creative concepts and designs shown are the property of BRANDCORE. No part or who...
Works as a flexible marketing platform
   •       Build Brand Awareness
   •       Acquire new customers
   •       Introd...
24% of Singaporeans said that the online
                      presence of brands “significantly increases
               ...
70% of Singaporeans said they passed
       on viral marketing messages.
All creative concepts and designs shown are the p...
CASE STUDIES




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed ...
The most successful and innovative digital
        marketing and social media campaign
           ever attempted on a mass...
“The campaign was
       not successful simply
       because it got a lot of
       people out to vote. It
              ...
Web Marketing - BarackObama.com




All creative concepts and designs shown are the property of BRANDCORE. No part or whol...
Social Networks
       Social Networking - MySpace




All creative concepts and designs shown are the property of BRANDCO...
Social Networks
       Social Networking - Facebook




All creative concepts and designs shown are the property of BRANDC...
Specialty Social Networks




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of t...
Specialty Social Networks




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of t...
Specialty Social Networks




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of t...
Specialty Social Networks




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of t...
Online File-Sharing Sites




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of t...
2,000,000
         MyBarackObama.com supporters

        5,000,000
        supporters on other social networks
All creativ...
18.4 million
            Youtube channel views
All creative concepts and designs shown are the property of BRANDCORE. No p...
$500 million raised online
   from 6.5 million donations
                       of which                           6 milli...
Some Takeaways
   •       Provide website interaction and encourage sharing
   •       Integrate your social media element...
Social media is a force to be reckoned with

                            “Word-of-Mouth on Steroids.”




All creative con...
Dave Carroll, a Canadian musician of the Sons of Maxwell band
   A $3,500 Taylor six-string with a snapped neck
  Months o...
“United Breaks Guitars”




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of thi...
...within four days of the song going
                                                          online, the gathering thun...
The Dell Swarm



All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed...
The more people join the swarm,
     the lower the price each person will have to pay
All creative concepts and designs sh...
Incentives
                                                                                    • Encourage users to spread...
SPECIFIC SOCIAL MEDIA PLATFORMS




All creative concepts and designs shown are the property of BRANDCORE. No part or whol...
All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or
theme m...
The world’s most popular
                                                                            social network.
     ...
Has an audience of at least 108.3 million
        Nielsen, Global Faces & Networked Places, 2009




All creative concepts...
If Facebook were a
                                                                                                       ...
Women tend to be more active on
        Facebook then men.




                                                           ...
37.1
             is the average age
             of a Facebook user.
              BIGresearch, June 2009




All creativ...
Facebook’s audience is becoming
      increasingly broad.
                                                                ...
Nielsen, Global Faces & Networked Places, 2009
All creative concepts and designs shown are the property of BRANDCORE. No p...
Facebook Marketing Tools

      •        Facebook Pages
      •        Facebook Groups
      •        Facebook Application...
Facebook Pages




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this propose...
Facebook Groups




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this propos...
Facebook Applications
   • Interactive user experiences – including games, gift-
     sharing programs, tools to upload an...
Facebook Ads

                                                                                                            ...
CREATIVE FACEBOOK EXAMPLES




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of ...
All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or
theme m...
All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or
theme m...
All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or
theme m...
Creativity isn’t limited to original
   Facebook applications…




All creative concepts and designs shown are the propert...
All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or
theme m...
Thank You




All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed des...
Brandcore Singapore
                                                                         Jurn.chan@brandcore.sg
      ...
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Social Media Digital Branding and Marketing - An Introduction

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An introduction to social media

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Social Media Digital Branding and Marketing - An Introduction

  1. 1. Marketers, Meet Social Media An introductory guide
  2. 2. WHAT IS SOCIAL MEDIA? All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  3. 3. “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist, Google photo by 1855 Photohtaphy on Flickr.com All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  4. 4. SERIOUSLY, WHAT IS SOCIAL MEDIA? All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  5. 5. Social media is an umbrella term – a “combination of channels, platforms, communities, content and tools that power the phenomenon of peer to peer communication or ‘word of mouth’.” OgilvyOne, Can Brands Have a Social Life?, 2008 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by jonnybaker on Flickr.com
  6. 6. In other words - it’s the many ways in which people express themselves online 24/7. photo by dhammza on Flickr.com All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  7. 7. The The Social Media Landscape Conversation Prism By Brian Solis & JESS3 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  8. 8. WHY SHOULD I CARE? All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  9. 9. Because ~88% of Singaporeans use the internet IDA, June 2008 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. pho
  10. 10. Because ~70% of Singaporeans use social media OgilvyOne, Can Brands Have a Social Life?, 2008 photo by hsalnat on Flickr.com All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  11. 11. Because 2/3 of the world’s internet population visit social networks and blogs Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  12. 12. Because 9.3% of all internet time is spent on social networks or blogs – with this time spent growing at 3X the rate of overall internet participation Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  13. 13. Because social networks and blogs are the 4th most popular online activity – ahead of personal email. Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  14. 14. Because in Singapore social networks and blogs are the 3rd most popular online activity – ahead of all email. comScore, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  15. 15. Power is moving away from those who own and manage the media to a new and demanding generation of consumers - consumers who are better educated, unwilling to be led, and who know that in a competitive world they can get what they want, when they want it. The challenge for us in the traditional media is Nielsen, Global Faces & Networked Places, 2009 how to engage with this new audience.” Rupert Murdoch, 2009 photo by Brendan Canty on Flickr.com All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  16. 16. 51% of Singaporeans trust a blog as much as traditional media. Blogging Asia: A windows live report 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  17. 17. WHAT CAN SOCIAL MEDIA DO FOR ME? All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  18. 18. Works as a flexible marketing platform • Build Brand Awareness • Acquire new customers • Introduce new products and services • Retain current customers • Conduct marketing / competitor research • Carry out brand promotions, such as contests and coupons • Identify new customer groups to target • Improve current products or services • Identify new product or service opportunities Christine Moorman, “The CMO Survey”, August2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  19. 19. 24% of Singaporeans said that the online presence of brands “significantly increases their interest” in them. Asia Pacific Digital Marketing Handbook 2008 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  20. 20. 70% of Singaporeans said they passed on viral marketing messages. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. Asia Pacific Digital Marketing Handbook 2008
  21. 21. CASE STUDIES All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  22. 22. The most successful and innovative digital marketing and social media campaign ever attempted on a mass scale All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  23. 23. “The campaign was not successful simply because it got a lot of people out to vote. It was successful because it got a lot of people out getting others to vote.” Jalali Hartman, Yovia.com CEO, author of ‘Obamanomics’ All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by sofauxboho on Flickr.com
  24. 24. Web Marketing - BarackObama.com All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  25. 25. Social Networks Social Networking - MySpace All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  26. 26. Social Networks Social Networking - Facebook All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  27. 27. Specialty Social Networks All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  28. 28. Specialty Social Networks All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  29. 29. Specialty Social Networks All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  30. 30. Specialty Social Networks All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  31. 31. Online File-Sharing Sites All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  32. 32. 2,000,000 MyBarackObama.com supporters 5,000,000 supporters on other social networks All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by Amanda Mac. on Flickr.com
  33. 33. 18.4 million Youtube channel views All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by Wavy1 on Flickr.com
  34. 34. $500 million raised online from 6.5 million donations of which 6 million were of $100 or less. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  35. 35. Some Takeaways • Provide website interaction and encourage sharing • Integrate your social media elements together • Identify your brand advocates • Be consistent and committed to what you post • Don’t make your social media elements a copy of your website – pivot around a campaign or cause All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  36. 36. Social media is a force to be reckoned with “Word-of-Mouth on Steroids.” All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by maksid on Flickr.com
  37. 37. Dave Carroll, a Canadian musician of the Sons of Maxwell band A $3,500 Taylor six-string with a snapped neck Months of trying to get United Airlines to pay compensation All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  38. 38. “United Breaks Guitars” All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  39. 39. ...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars.” Chris Ayers, The Times, July 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  40. 40. The Dell Swarm All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by lennyjpg on Flickr.com
  41. 41. The more people join the swarm, the lower the price each person will have to pay All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  42. 42. Incentives • Encourage users to spread the word – it’s in their interest to do so! • Leverage contests, limited-time promotions, coupons, gifts • Keep your messaging simple, personal and friendly All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  43. 43. SPECIFIC SOCIAL MEDIA PLATFORMS All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  44. 44. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  45. 45. The world’s most popular social network. Nielsen, Global Faces & Networked Places, 2009 Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  46. 46. Has an audience of at least 108.3 million Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by Gaetan Lee on Flickr.com
  47. 47. If Facebook were a country, it’d be the 8th most populated in the world – just ahead of Japan. Mark Zuckerberg, January 7, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by Loren Zemlicka on Flickr.com
  48. 48. Women tend to be more active on Facebook then men. BIGresearch, June 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  49. 49. 37.1 is the average age of a Facebook user. BIGresearch, June 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  50. 50. Facebook’s audience is becoming increasingly broad. Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement. photo by Darwin Bell on Flickr.com
  51. 51. Nielsen, Global Faces & Networked Places, 2009 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  52. 52. Facebook Marketing Tools • Facebook Pages • Facebook Groups • Facebook Applications • Facebook Ads All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  53. 53. Facebook Pages All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  54. 54. Facebook Groups All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  55. 55. Facebook Applications • Interactive user experiences – including games, gift- sharing programs, tools to upload and edit photos, etc. • Can be integrated with a website, mobile or desktop application • Requires an external location to host the app • User interactions can be publicised on the user’s wall • Reports on application usage and demographics are available All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  56. 56. Facebook Ads Standard Facebook Ad Facebook Social Ads All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  57. 57. CREATIVE FACEBOOK EXAMPLES All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  58. 58. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  59. 59. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  60. 60. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  61. 61. Creativity isn’t limited to original Facebook applications… All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  62. 62. All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  63. 63. Thank You All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.
  64. 64. Brandcore Singapore Jurn.chan@brandcore.sg +65 94788507 All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

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