Primary elections are held for each party to nominate candidates, who are then voted on by electors based on their state's primary vote. The parties also hold conventions to nominate candidates and adopt platforms, such as Clinton's 1992 focus on improving the economy. Money played a role in the election, though contributions were limited and Clinton outraised Bush by only $3 million. In the general election, Clinton aimed to win southern states and ultimately received 370 electoral votes and 43% of the popular vote.