Our closing keynote presentation, Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, will feature returning favorite Steven Shattuck, Chief Engagement Officer at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. In some ways, we’re in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities. But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters? In this session, we’ll explore ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers — with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members. A prolific writer and speaker, Steven curates Bloomerang’s sector-leading educational content, and hosts their weekly webinar series which features the top thought-leaders in the nonprofit sector. He got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association. Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.

1. ROBOTS
MAKE
BAD
FUNDRAISERS
How Nonprofits Can
Maintain the Heart
in the Digital Age

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15. TECHNOLOGY
WILL
ALWAYS
LET
US
DOWN

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20. BUT
WE
ALSO
LET
TECHNOLOGY
DOWN

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26. 5 Acknowledgment Principles
(Drastically Improve First Year Donor Retention)

27. 5 Acknowledgment Principles
(Drastically Improve First Year Donor Retention)

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The personal touch still works »
• first-time donors who get a personal thank you within 48 hours are 4x more likely
to give a second gift
(McConkey-Johnston International UK)
• a thank-you call from a board member to a newly acquired donor within 24
hours of receiving the gifts will increase their next gift by 39%.
(Penelope Burk)
• a thank-you letter reaffirming the difference that their donations made increased
average gifts by 60% without reducing response rate in comparison to a control
group of donors who did not receive this thank-you communication
(Jen Shang)

40. • 2011 study
• Survey of 1,200 recent (last 12 months), frequent (more than 2 gifts to
cause based charities) donors from over 250 nonprofit organizations
• Donors were given a list of 32 reasons why they might continue giving
• Asked to rank them by order of importance
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
@StevenShattuck
Why donors stay loyal »

41. • Donor perceives that the charity produces outcomes
• Donor knows what to expect with each interaction
• Donor receives a timely thank you
• Donor receives opportunities to make views known
• Donor feels like they’re part of an important cause
• Donor feels their involvement is appreciated
• Donor receives info showing who is being helped
Why donors stay loyal »
@StevenShattuck

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47. HUMANIZE
YOUR
USE
OF
TECHONLOGY

48. 5 Acknowledgment Principles
(Drastically Improve First Year Donor Retention)

49. @StevenShattuck

50. http://www.donordrive.com/blog/sneak-peak-of-our-white-paper-responsive-design-doubles-mobile-giving/

51. 5 Acknowledgment Principles
(Drastically Improve First Year Donor Retention)

52. @StevenShattuck

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59. CASE STUDY: RSPCA ACT
• Gamification
• Augmented Reality (AR)
• Virtual Reality (VR)
• Artificial Intelligence
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60. https://bloomerang.co/blog/and-the-bloomie-goes-to-rspca-act/ @StevenShattuck

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64. https://share.vidyard.com/watch/rh6mDE1mrwLKqZChs2bPfS
@StevenShattuck

66. • Humanize your automation
• Multi-channel communication works
• Prioritize thanking and reporting
• Adopt new technology responsibly
• Put yourself in your donor’s shoes

67. Questions?
steven.shattuck@bloomerang.co
@StevenShattuck
Slides and free eBooks »
bloomerang.co/vfri