Mapping Your Capital Campaign During the COVID-19 Crisis
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https://bloomerang.co/resources/webinars/ Kevin Wallace and Carlyn Runnels will explore how your nonprofit can move forward with its capital campaign in the current environment.
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Mapping Your Capital Campaign During the COVID-19 Crisis
- 1. Mapping your Capital Campaign During Crisis: Campaign Planning and Management Strategies Amid COVID-19 Kevin Wallace and Carlyn Runnels, CampaignCounsel.org September 2020
- 2. Speakers Kevin Wallace, President, CampaignCounsel.org Carlyn Runnels, Consultant, CampaignCounsel.org
- 3. Where are you now?
- 4. Feasibility Study • Fear of unknown • Lifestyle vs. human service
- 5. Capital Campaign • Campaign phase • Campaign focus
- 6. Board’s Outlook • Positive outlook • Negative outlook
- 7. Case for Support • (Re)-align case within COVID lens • Address impact
- 8. COVID-19 Lens https://charity.org/give-global- blog/3-ways-adjust-your-fundraising- response-covid-19 1. Center concern 2. Call to action 3. Programmatic pivot
- 9. Where do you want to go?
- 11. • What is immediate need? • Overhead vs. expansion/improvement • Mission fulfillment Roadblock: Need for Capital
- 12. • Staff and board support • Consider COVID lens Roadblock: Internal Relevance
- 13. • Image • Fundraising experience • Lessons from September 11 • COVID impact • Competition Roadblock: External Relevance https://blog.philanthropy.iupui.edu/2020 /04/27/capital-campaigns-and-planned- giving-fundraising-during-covid-19/
- 14. Billings Public Library Example
- 15. • Changing fundraising landscape • Challenges Roadblock: Fear
- 16. Hit the Road!
- 17. • Campaign goals and timelines • Construction costs and timelines • Bridge loan rates • Feasibility study methods Be Flexible
- 18. • Address impact of COVID-19 • Consider community impact Update Materials
- 19. Case for Support Example
- 20. Case for Support Example
- 21. Free Resources campaigncounsel.org/free-resources • Case for Support examples • RFPs • Campaign resources: gift charts, cash flow formula, campaign video examples
- 22. • Screen, segment and target Strategic Solicitations
- 23. • Higher technology engagement • Opportunities to share differently Communicate Creatively
- 24. • Fear and uncertainty is prevalent • Listen with empathy and authenticity Athletic Listening
- 25. • Evaluate where you’ve been to know where you need to go • Consider possible roadblocks • Create your new plan -Be flexible -Update materials -Screen and solicit -Creatively communicate -Athletically listen Recap