8 Edwaurdo King Young Kings and Queens International Marketing plan Professor Linda Anderson October 19, 2019 Executive summary Young Kings and Queens International is a non-profit making organization that gives hope and growth environment to children between the age of 11-18 years old, who are underprivileged teenagers needing assistance with furthering their studies and also being equipped with technical skills throughout life. The organization was established in 2019 to cater to the growing urgency to curb the rising crime rates among young adults in Dallas, USA. Young Kings and Queen's international, which was named by its founder, Edwaurdo King. The organizations mission is “To help underprivileged teenagers who are living in low-income urban areas to have a better life and future” The organization is an all-inclusive where it integrates equality in race, color, and religion. This marketing plan aims to assist in the growth of the organization, secure more funding from investors, and well-wishers, and finally, for the prosperity of the organization. Young Kings and Queens International aims at restoring hope among teenagers and also ensuring that they can secure a good life in the future. In the course of achieving the goal, the organization faces numerous challenges, including a lack of funds to feed and to finance the children's education, among other needs. It, therefore, aims at improving its ability to secure more funds through this marketing plan by analyzing its strengths, weaknesses, opportunities, and threats that either favor or disorient the organization in achieving its noble goal. An environmental analysis is also conducted to help in the determination of the organization's competitive edge in securing more funds and also analyzing the factors that hinder the organization from achieving its goals efficiently. Introduction The society in Dallas suffered from increased crime rates in late 2000s, which involved many youths who, the research by the local government on crime and its causes, showed that they were from unprivileged social backgrounds. The young people ended in crime to make ends meet; it was heartbreaking to see the young people lose their lives, which most of the time, we're out of their will. It took the mercies of Edwaurdo King to establish Young Kings and Queens International center. The center is located in the Southern part of Dallas but had expanded to other parts of the country and wants to advance into the global arena. The organization aims to divert the high number of teenagers getting into crime due to poor social backgrounds. The organization seeks to give teenagers hope by providing an alternative way of making a living and also instilling parental care and love to them, especially those who have lost one or both of their parents. Young Kings and Queens International center has helped more than fifty thousand teenagers to get a good living so far, the organization has produced great ...

1. 8
Edwaurdo King
Young Kings and Queens International
Marketing plan
Professor Linda Anderson
October 19, 2019
Executive summary
Young Kings and Queens International is a non-profit making
organization that gives hope and growth environment to
children between the age of 11-18 years old, who are
underprivileged teenagers needing assistance with furthering
their studies and also being equipped with technical skills
throughout life. The organization was established in 2019 to
cater to the growing urgency to curb the rising crime rates
among young adults in Dallas, USA. Young Kings and Queen's
international, which was named by its founder, Edwaurdo King.
The organizations mission is “To help underprivileged teenagers
who are living in low-income urban areas to have a better life
and future” The organization is an all-inclusive where it
integrates equality in race, color, and religion. This marketing

2. plan aims to assist in the growth of the organization, secure
more funding from investors, and well-wishers, and finally, for
the prosperity of the organization. Young Kings and Queens
International aims at restoring hope among teenagers and also
ensuring that they can secure a good life in the future. In the
course of achieving the goal, the organization faces numerous
challenges, including a lack of funds to feed and to finance the
children's education, among other needs. It, therefore, aims at
improving its ability to secure more funds through this
marketing plan by analyzing its strengths, weaknesses,
opportunities, and threats that either favor or disorient the
organization in achieving its noble goal. An environmental
analysis is also conducted to help in the determination of the
organization's competitive edge in securing more funds and also
analyzing the factors that hinder the organization from
achieving its goals efficiently.
Introduction
The society in Dallas suffered from increased crime rates in late
2000s, which involved many youths who, the research by the
local government on crime and its causes, showed that they
were from unprivileged social backgrounds. The young people
ended in crime to make ends meet; it was heartbreaking to see
the young people lose their lives, which most of the time, we're
out of their will. It took the mercies of Edwaurdo King to
establish Young Kings and Queens International center. The
center is located in the Southern part of Dallas but had
expanded to other parts of the country and wants to advance
into the global arena. The organization aims to divert the high
number of teenagers getting into crime due to poor social
backgrounds. The organization seeks to give teenagers hope by
providing an alternative way of making a living and also
instilling parental care and love to them, especially those who
have lost one or both of their parents.
Young Kings and Queens International center has helped more

3. than fifty thousand teenagers to get a good living so far, the
organization has produced great people in the society through
the program and aims at furthering the goodwill to other
cultures in the country and all over the world. The organization
has a single mission that is to better the lives of our young
teenagers for a better community. The organization has molded
young teenagers to great men of value who have helped in
shaping the society to make it more habitable and friendly; the
organization is also in the frontline in pursuing equality and
providing alternative parental care to the unprivileged teenagers
in the society. It, therefore, aims at securing more funds from
corporates, well-wishers, and the government to further the
noble idea.
Short Term and Long Term Goals
The organization aims at securing funds for the growth of
the children’s home. The goal will be achieved through
aggressive marketing to outdo the other organizations seeking
the same funds. It also aims at reaching out to more youths in
the near future where plans to open another center in Ft. Worth,
Texas are underway, this forms part of its short-term goals. On
the other hand, the organization aims at reaching out to the
whole world where it aims at operating more than 50 centers in
which will be in different locations over the globe and it forms
the long-term goals of the organization.
Environmental Analysis
The environmental analysis will help in finding the
organization's position in society and identifying ways of
making the organization better in improving the teenager's
lives. The environmental review will include the legal, political,
social, and competitive analysis of the organization. It will help
in identifying the strengths, weaknesses, opportunities, and
threats to the organization.
Competitive environment

4. There is a rise in charitable organizations which constitute of
well-wishers and have an excellent mission just like Young
Kings and Queens international, but there is has also been a rise
in non-profit organizations that aim at securing funds for their
owner’s personal gains, they have ended up neglecting the noble
idea of taking care of the young people and children to enrich
themselves, they disguise to take care of the young people but
end up mistreating them or taking their advantage, a good
example is the Dovine hope institution. It is for this reason that
Young Kings and Queen's international seeks to tap into the
funding that goes to the rogue charitable organizations to
enhance the lives of the unprivileged teenagers in the society
(Chernev, 2015). The organization also aims at expanding its
services and, therefore, the need to be more presentable to the
investors.
Apart from the rogue organizations, there are other genuine
organizations, and therefore competition for investor funds have
increased, the case has been different there before where there
were countable charitable organizations and consequently little
or no competition for funding. With the increased number of
philanthropic organizations that have similar aims, standing out
in terms of service delivery and marketing is significant, it is
essential in acquiring more funds for the organization. The
unavailability of funds threatens the existence of the
organization and also affects the level of service delivery to the
young children who the organization aims at bettering their
lives, it takes more than a faith that people will notice the
excellent work and contribute towards it. The organization,
therefore, faces competition from rogue and genuine charitable
organizations which limit its securing of funds, growth, and
prosperity.
Economic analysis
Young Kings and Queens International being a non-profit
organization, has no economic model that generates income to
further the noble goals of giving the unprivileged teenagers a

5. better life. The running of the organization had been
manageable from the charitable activities of the society towards
the organization, and this catered for the organization's needs.
Now there is a need to rethink the ways used to secure funds
given that the organization faces more competition for funds,
and also its activities and size has grown in the recent past. It
can be noted that the organization has more than ten times the
number of teenagers in the organization compared to when it
was being established. The organization has been operating
through either full boarding for the teenagers whose parents are
deceased or through education financing for the less privileged
in the society, those with poor backgrounds. There is, therefore,
a need to increase the income and financial aid acquiring model
to finance the Nobel idea of making a better society.
In getting more finances, the organization aims at establishing
counseling services for teenagers in Dallas and surrounding
areas where the parent will be paying a small token, which will
cater to their children's advisory sessions, and some will be for
charitable purposes for the unprivileged teenagers. The
organization has maintained a culture of inviting teenagers
when they are out of school to come into the organization
premises to have quality time with their peers and to be
motivated and also to motivate the young teenagers. The parents
can also help in making a contribution to the course by
contributing a small amount of income to finance the operations
of the organization.
Legal analysis
Every organization has the legal framework that governs its
operations, so far, Young Kings and Queens international has
had minimal altercations with the government and only a few
incidences which have been solved amicably. One of the
instances included the guardian of a young man seeking legal
address after the boy chose to stay at the center rather than at
home where he said the guardian subjected him to harsh
treatment, the court rule in favor of the center. There has been

6. increased regulation of non-profit organizations in the recent
past due to an increase in rogue organizations whose aim is to
mint funds from the well-wishers and also have been associated
with the financing of illegal activities. The government has
been hard on non-profit organizations due to the increased
crimes related to most of these organizations. It can be noted
that some of the organizations have been engaging in children
trafficking, drug trafficking, among other social evils (Basil,
Mitchell, Madill, & Chreim, 2015). The regulations have
affected the organization in some ways, especially on the use of
funds to finance the students. Since the business operates within
the legal framework, it can be noted that the organization has
been able to work smoothly with the local and national
governments. The social work service employees have been
working closely with the organization to make sure that all the
legal requirements are fulfilled.
SWOT Analysis
SWOT analysis involves analyzing the company in terms of its
internal structure that gives it an added advantage against
others, internal factors that limit is functionality, external
factors that make it stand out among others, and finally,
external factors that affect its business operations. Being a non-
profit organization, the company faces different challenges and
threats that are a bit different from the profit-making
organizations whose primary goal is to maximize profit. It can
be noted that Young Kings and Queens international is after
changing our society through modeling our young children by
giving them hope and guidance that will help in making the
community better. The SWOT analysis for Young Kings and
Queen's international involves examining the strengths,
weaknesses, opportunities, and threats facing the organization.
Strengths

7. The organization's strengths include the internal factors that
boost its operations. Being a non-profit organization, Young
Kings and Queen's international was developed basically for the
pursuit of social interests and for a humane course. The
organization aims towards helping teenagers who are
unprivileged and come from low-income backgrounds to have
skills and education that helps them cope with their adult lives.
The major strength the organization has is able management; the
management has maintained honesty, trust, and creativity as
core values to better its beneficiaries' lives. The organization
has been offering quality services that make it stand out among
others. Finally, the organization has been able to employ skilled
workers who help in the professional management and running
of the organization.
Weaknesses
The organization has some internal factors that have been
limiting its operations and its goals; these are the weaknesses
that the company experiences. For instance, the organization
has been suffering from rapid growth in the number of potential
beneficiaries due to the changing economic conditions in the
society; the growth has not been matched with the
organization's ability to secure funds to finance the increasing
needs. It can, therefore, be noted that financial constraints are
the major weaknesses the company experiences. Other flaws
include a lack of skilled human resources to reach the
organization's expected level of service delivery and, finally,
lack of growth avenues due to limitations in resources such as
land for expansion.
Opportunities
The organization can boast of a good track record that places it

8. in good books with the society around; the organization has
been able to help quite a significant number of teenagers, which
has boosted the organization's ability to secure funds. Young
Kings and Queens international has been able to engage in
various social constructive activities such a tree planting,
advisory services for youths and teenagers, which makes its
activities being appreciated by the society of Dallas. Due to the
excellent management, the organization has been able to have
legal and financial networks that help the organization to work
within the legal framework and also secure funds from the
government to further the excellent course.
Threats
Competition can be named as a necessary evil in the Young
Kings and Queens internationals context. Increased competition
from other charitable organizations competing for donor funds
and aids has helped the organization to increase its level of
service delivery. The organization strives to stay ahead of the
park to help in bettering the teenagers for a better society for
everyone. In the course of doing the great work of social
service, funds are required to assist in the running of the
organization operations. With increased competition, it has
become tough for the organization to secure funds from donors
although it gets a good number of donations, the funds are not
enough for the growth and expansion that the management aims
to establish (Renz, & Herman, 2016). Increase legal cases from
parents who have neglected their children who later run to the
organization for help have also been draining the right
proportion of the funds in court cases.
Financial appeal
The organization has been pursuing the noble course of giving
teenagers a good life, which helps in alienating them from
participation in social evils such as crime, among others. The
number of teenagers requiring the organization's help has been

9. rising every day; this makes the organization fall short of its
budget affecting its service delivery. There has also been
increased competition for funds which makes the securing of
new donors to be a significant challenge; this has also reduced
the availability of resources for a better service delivery
framework.
The organization is making a financial appeal to eligible donors
to assist with funding of the organization's goals and objectives
to enhance the social status and giving hope to our young
teenagers. Young Kings and Queens international requires an
estimated budget of $15,000 to run its operations on a monthly
basis. The organization is able to raise funds without much
struggle through various economic models such as farming,
doing minor janitors. The funds raised help in running the
organization, but the need for an expansion of the services to
help young teenagers in the country and eventually in other
parts of the world possess a significant challenge to the
organization. The organization has been able to secure funds to
start a new facility in Dallas County, Texas which aims at
offering similar services to those provided at Dallas to the
society around, with an amount close to $500,000 the
organization will be able to pursue the growth strategy, this is
the amount is aims to raise through well-wishers.
References
Basil, M., Mitchell, A., Madill, J., & Chreim, S. (2015).
Marketing and social enterprises: implications for social
marketing. Journal of Social Marketing.
Chernev, A. (2015). The marketing plan handbook. Cerebellum
Press.
Renz, D. O., & Herman, R. D. (Eds.). (2016). The Jossey-Bass
handbook of non-profit leadership and management. John Wiley
& Sons.