2. INTRO
The most used concept in the music video industry especially for pop music is a
fast cut montage
It is very quick and adds to the fast rhythm of most modern music and helps to
portray a certain emotion.
3. WHAT IS EDITING USED FOR?
It is used to make the video a required length.
It is cut with the song in mind to ensure that it compliments the song and adds to
the effect that the artist is trying to portray.
To alter between events/locations during the song.
To establish a style of the production.
To help create links/relationships between artist/events.
4. TRANSITIONS/CUTS
The most popular transition is the ‘cut’ where the clip is instantaneously replaced
with the next and so forth.This is very quick and easy to follow.
The fade in is most used at the begining or build up in club/dance music to help
show a growth in tempo etc.
A fade out is used generally at the end of a soft song to give a smooth ending.
Cross-Cutting shows two simultaneous events.
5. DIGITAL EFFECTS
This is where things are superimposed onto the film.
This is done in times where it may be hard or impossible to film in real life and
offers ‘unreal’ editing outcomes.
It can enhance real footage t0 ensure a better pleasurable experience for the
audience such as using CC’s or film burns.
It can also offer a video that stands out and is out of the ordinary.
