The document discusses how a film concept targets the values of its intended audience. It notes that one audience member, Jonathan, enjoys action movies like The Dark Knight due to the fast-paced action and violent scenes that provide an adrenaline rush. The filmmakers explain that their film will have a similar genre with conventions that produce the same effect, such as scenes where the protagonist races to catch a train that create tension for the audience. It also notes that their protagonist is from an Asian background, targeting left-leaning audience values who find classics boring.