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Wix - NOAH12 London

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Rising Stars - Presentation by Avishai Abrahami, Founder & CEO of Wix at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

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Wix - NOAH12 London

  1. 1. COMPANY PRESENTATION November 2012
  2. 2. The vision Enable everyone to create amazing websites Need Primary solution Create a document Create a presentation Create a blogCreate a web presence 2
  3. 3. About
  4. 4. Wix.com – General Founded – October 2006 Backed by Insight, DAG Ventures, Mangrove Capital, Bessemer Venture Partners and Benchmark Capital 380 employees Offices – Tel Aviv, Dnipropetrovsk, NYC & San Francisco Open beta - June 2008 Premium offering - October 2008 4
  5. 5. Wix.com – The Numbers 27 million registered users 23 million websites built with Wix ~ 1,000,000 new users per month 1M mobile sites created (biggest mobile site creation platform in the world) 50,000 new mobile sites per month 5
  6. 6. Interesting facts about Wix We have no sales team Most of our customers come from free traffic sources (largest source is recommendations) Life time user value = 7 to 10 x marketing cost All of our new business comes from HTML5 We have paying users from 195 countries 89% of premium customers will recommend Wix to their friends 6
  7. 7. WHY EXISTS?
  8. 8. The Internet has become a platform for online expression Contributing content Websites content Social Blogs Reviews 250mm photos 58mm tumblr 41mm+ uploaded to blogs and 24bn monthly visitors Facebook daily posts, doubling and 15mm since last fall reviews on Yelp  User friendly  Fast  Easy / frictionless  Requires skill  Slow  LaboriousSource: Company documents 8
  9. 9. THE SOLUTION
  10. 10. Websites Examples 10
  11. 11. Websites Examples 11
  12. 12. Websites Examples 12
  13. 13. Websites Examples 13
  14. 14. Websites Examples 14
  15. 15. Websites Examples 15
  16. 16. PAGES Examples 16
  17. 17. PAGES Examples 17
  18. 18. MOBILE Examples 18
  19. 19. 1/09 2/09 3/09 4/09 5/09 6/09 7/09 8/09 9/09 10/09 11/09 12/09 1/10 2/10 3/10 4/10 5/10 6/10 7/10 8/10 9/10 10/10 11/10 12/10 1/11 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1/12 Cumulative Free Users 2/12 3/12 4/12 5/12 6/12 7/1219 8/12
  20. 20. Wix is scaling rapidly Active premium Cash collections (Cumulative) (Monthly) CAGR: 500% CAGR: 300%1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12 1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12 20
  21. 21. App Market 21
  22. 22. The app market App market stats Released Oct 18 30 applications available at the market 70 more coming in the next month Installation rate of more than 600K per monthFor Wix users The more apps we have, the more flexibility they have. With hundreds of applications coming, Wix users will have practically endless possibilities 22
  23. 23. Why should app vendors join?• Cost of “online scheduling” keywords on Google Adwords US = $7.1 • Conversion rate to install – 20% • Cost per acquisition – $35.5 • Average apps installation on Wix – 13,000 per month • Marketing value – $465,500 on Wix for free• Number of searches on Google US for “online scheduling” ~60K • If you capture 10% of all the traffic (position 1), you only get 6,000 leads. At 20% conversion to installation, you only get 1200 customers • With Wix you get 13,000 customers – that is more than 10 times exposure with Google• Enhanced conversion • Users can buy the app from within the Wix editor (no need to place a credit card) • No installation – a simple drag and drop interface 23
  24. 24. The vision Enable everyone to create amazing websites Need Primary solution Create a document Create a presentation Create a blogCreate a web presence 24
  25. 25. Questions?
  26. 26. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  27. 27. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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