Master Slide Deck

1. Research from the Web and Quora
URL
• Artifact from the future: Surface hackers
• http://www.iftf.org/future-now/article-
detail/artifacts-from-the-future-surface-hackers/
Sarah Ramdhany FA102B Professor Klinkowstein

2. Research from the Web and Quora
Excerpt
“Instead of freshness and nutrition content,
customers see labels decrying slave labor in Thai
shrimp farms…”
Sarah Ramdhany FA102B Professor Klinkowstein

3. Research from the Web and Quora
Quora question I asked
In addition to slavery and child labor, what other
unethical practices are implemented in production?
Sarah Ramdhany FA102B Professor Klinkowstein

4. Research from the Web and Quora
Quora question I asked
In addition to slavery and child labor, what other
unethical practices are implemented in production?
• “Getting workers overwork with little pay, no leave
allowance, no extra pay for working on holidays
period (garment sector in Bangledesh…).” (2018)
Sarah Ramdhany FA102B Professor Klinkowstein

5. Research from the Web and Quora
Related Quora question 1
Which brands use child labor to produce products?
Sarah Ramdhany FA102B Professor Klinkowstein

6. Research from the Web and Quora
Related Quora question 1
Which brands use child labor to produce products?
• Apple, Samsung, and Microsoft have all been
found to use child labor in their
suppliers…Hershey's especially has been infamous
(2015)
Sarah Ramdhany FA102B Professor Klinkowstein

7. Research from the Web and Quora
Related Quora question 2
Does all chocolate (Cocoa bean) come from child
labor?
Sarah Ramdhany FA102B Professor Klinkowstein

8. Research from the Web and Quora
Related Quora question 2
Does all chocolate (Cocoa bean) come from child
labor?
• “…if you are buying a chocolate bar without a clear
designation of origin…or with[out] some sort of
source certification, you have no particular
guarantees…” (2016)
Sarah Ramdhany FA102B Professor Klinkowstein

9. Research from the Web and Quora
Related Quora question 3
Where can I find out where clothing brands produce
their products and under what conditions?
Sarah Ramdhany FA102B Professor Klinkowstein

10. Research from the Web and Quora
Related Quora question 3
Where can I find out where clothing brands produce
their products and under what conditions?
• “…(‘fair trade’, sustainability) disclosure is not
legally required…That said, FTC regulations
stipulate that country of origin must be
disclosed…”(2012)
Sarah Ramdhany FA102B Professor Klinkowstein

11. Draft Product
Description
Digital merchandise displays that show essential
product information like its means of production
Sarah Ramdhany FA102B Professor Klinkowstein

12. User / Customer Experience Map
Audience
• Picky Consumer
• Perfectionist
• Determined to find the “just right” product
• Nerdy
• Activist
• Progressive
• Dedicated to a cause
• Vocal
Sarah Ramdhany FA102B Professor Klinkowstein

13. User / Customer Experience Map
About the Product
• Application
• Outputs at a glance product info
• Allows user to lookup product by scanning
barcode
Sarah Ramdhany FA102B Professor Klinkowstein

14. User / Customer Experience Map
About the Product
• When no such code is available, allows user to
manually enter information
Sarah Ramdhany FA102B Professor Klinkowstein

15. User / Customer Experience Map
About the Product
• Features logos that indicate the product’s means
of production and country of origin
• Includes compare products feature
Sarah Ramdhany FA102B Professor Klinkowstein

16. User / Customer Experience Map
About the Product
• Logos represent means of production, country of
origin, etc. and link to more info in the form of
pop-ups
Sarah Ramdhany FA102B Professor Klinkowstein

17. User / Customer Experience Map
Encountering the Product Virtually
Discovery
• Reads publication headline
• Social media feeds like Facebook, Twitter
• Browsing application store featured section
Sarah Ramdhany FA102B Professor Klinkowstein

18. User / Customer Experience Map
Encountering the Product Virtually
Discovery
• Intrigued by Ethicode-approved certification under
product description
Sarah Ramdhany FA102B Professor Klinkowstein

19. User / Customer Experience Map
Encountering the Product Virtually
Interaction
• Downloads Ethicode from company website,
mobile application store
• Compares potential purchases
• Investigates potential purchases
• Updates Ethicode software
Sarah Ramdhany FA102B Professor Klinkowstein

20. User / Customer Experience Map
Encountering the Product Virtually
Impact
• Uninstalls Ethicode
• Writes Ethicode review
• Contributes feedback to Ethicode company
Sarah Ramdhany FA102B Professor Klinkowstein

21. User / Customer Experience Map
Encountering the Product IRL
Discovery
• Word of mouth
• Witnesses fellow shopper scanning merchandise
with mobile phone
• Notices Ethicode logos on products
Sarah Ramdhany FA102B Professor Klinkowstein

22. User / Customer Experience Map
Encountering the Product IRL
Discovery
• Recognizes Ethicode logos that are on
merchandise of corporate partners
Sarah Ramdhany FA102B Professor Klinkowstein

23. User / Customer Experience Map
Encountering the Product IRL
Interaction
• Confirms authenticity of foreign products like
exotic delicacies, designer pieces while traveling
Sarah Ramdhany FA102B Professor Klinkowstein

24. User / Customer Experience Map
Encountering the Product IRL
Interaction
• Verifies ethics of merchandise such as that of an
automobile
Sarah Ramdhany FA102B Professor Klinkowstein

25. User / Customer Experience Map
Encountering the Product IRL
Impact
• Raises awareness
• Follows, likes, subscribes to Ethicode on social
media
• Informs friends, families, colleagues of knowledge
acquired via Ethicode
Sarah Ramdhany FA102B Professor Klinkowstein

26. User / Customer Experience Map
Encountering the Product IRL
Impact
• Reforms buying habits
• Boycotts unethically manufactured products
Sarah Ramdhany FA102B Professor Klinkowstein

27. User / Customer Experience Map
Planning Sketch 1
Sarah Ramdhany FA102B Professor Klinkowstein

28. User / Customer Experience Map
Planning Sketch 2
Sarah Ramdhany FA102B Professor Klinkowstein

29. User / Customer Experience Map
Final Design
Sarah Ramdhany FA102B Professor Klinkowstein

30. Mobilize Research Group
Home Page
Sarah Ramdhany FA102B Professor Klinkowstein

31. Mobilize Research Group
Post
Sarah Ramdhany FA102B Professor Klinkowstein

32. Mobilize Research Group
Members
Sarah Ramdhany FA102B Professor Klinkowstein

33. Mobilize Research Group
Name and Logotype
Sarah Ramdhany FA102B Professor Klinkowstein

34. Mobilize Research Group
Poll Results
Sarah Ramdhany FA102B Professor Klinkowstein

35. Product or Service Description FB Page Research
Consumer Reports description
Consumer Reports is an independent, nonprofit
organization that works side by side with
consumers to create a fairer, safer, and healthier
world. We do it by fighting to put consumers’ needs
first in the marketplace and by empowering them
with the trusted knowledge they depend on to
make better, more informed choices.
Sarah Ramdhany FA102B Professor Klinkowstein

36. Product or Service Description FB Page Research
CVS Pharmacy description
We provide expert care and innovative solutions in
pharmacy and health care that help put people on a
path to better health.
Sarah Ramdhany FA102B Professor Klinkowstein

37. Product or Service Description FB Page Research
Instagram description
Instagram is a fast, beautiful and fun way to share
your life with friends and family.
Take a picture or video, choose a filter to transform
its look and feel, then post to Instagram—it's that
easy. You can even share to Facebook, Twitter,
Tumblr and more. It's a new way to see the world.
Oh yeah, did we mention it’s free?
Sarah Ramdhany FA102B Professor Klinkowstein

38. More Detailed Product Description
Ethicode
The prospective application, Ethicode, provides an
interface for users to make informed purchases by
providing users with an ethical rating, the means
through which the product was manufactured, and
its country of origin!
Sarah Ramdhany FA102B Professor Klinkowstein

39. Logotypes
All logotypes
Sarah Ramdhany FA102B Professor Klinkowstein

40. Logotypes
Final Logotype and Justification
Sarah Ramdhany FA102B Professor Klinkowstein
• Sans serif
• Simple
• Monochromatic

41. Facebook Page
Homepage
Sarah Ramdhany FA102B Professor Klinkowstein

42. Facebook Page
Post 1
Sarah Ramdhany FA102B Professor Klinkowstein

43. Facebook Page
Post 2
Sarah Ramdhany FA102B Professor Klinkowstein

44. Facebook Page
Post 3
Sarah Ramdhany FA102B Professor Klinkowstein

45. Website Research
Consumer Reports
Sarah Ramdhany FA102B Professor Klinkowstein

46. Website Research
unicef
Sarah Ramdhany FA102B Professor Klinkowstein

47. Website Research
Wikipedia
Sarah Ramdhany FA102B Professor Klinkowstein

48. Website Research
Apple
Sarah Ramdhany FA102B Professor Klinkowstein

49. Website Wireframe
Sarah Ramdhany FA102B Professor Klinkowstein

50. Website Prototype Design
Homepage
Sarah Ramdhany FA102B Professor Klinkowstein

51. Website Prototype Design
Secondary Page
Sarah Ramdhany FA102B Professor Klinkowstein