The document discusses a report from the Institute for the Future about the 1st Global Toilet Business Innovation Summit which brought companies together to discuss untapped business opportunities related to toilets. It also discusses challenges with public restrooms not being common city infrastructure and mentions that public spaces must be prepared to accommodate all types of people and issues. The document outlines a proposed service to help people find clean public restrooms and maps out the customer journey for users, providers and administrators of such a service both online and offline.

1. Brandi Kinard fa102b Professor Klinkowstein
Institute for the Future’s Report:
Dispatch from the Future of Sanitation - 1st Global
Toilet Business Innovation Summit

2. Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & Quora
Excerpt
Bringing companies together to flush out the
untapped business opportunities in toilets

3. Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & Quora
Quora Question
Why aren’t public restrooms commonly part of city
infrastructure?

4. Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & Quora
Excerpt from Answer to Question
“Anything that is fully open to the public must be
prepared to accommodate the city’s worst people
doing the worst things in it.”

5. Brandi Kinard fa102b Professor Klinkowstein
Draft Service Description
Service Proposal
Launch a global business strategy to help people find
clean public restrooms.

6. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Audience
Users:
General Public
Dog Walkers
Providers:
Commercial business owners
Administrators:
Freelance Janitors

7. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
About the Product
Bringing people on board with the vision of
redesigning city infrastructure for the sake of
sanitation and easy traveling.

8. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Encountering the Product On-Line
Consideration:
Ratings and reviews; social network advertising;
Use:
Reserving the location; using the navigation map
Post-Use:
Provide commentary/ratings; using the navigation
map

9. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Encountering the Product Off-Line
Consideration:
Displays; consumer-to-consumer interaction
Use:
Cleaning, using, owning/hosting the service facilities
Post-Use:
Anxiety/stress relief; Consumer-to-consumer
interaction