2. History
• Founders: Bob Carlson and Chris Jensen
• Location: Venice, California
• Founded in 1995, "...to design products
around the goal of replacing as many
environmentally harmful materials as possible,
with functional, ecologically based
alternatives."

3. History
Product Timeline
1995 1999 2007
Snowboards Skateboards Bamboo-based
apparel

4. Values
• Mission: to provide high-performance, stylish,
and durable products with the least amount of
environmental impact
• Even though customers are choosing a
sustainable alternative, they still demand
performance
• 5% of profits were donated to: The Rainforest
Action Network, The Nature Conservancy,
American Forests, and The Surfrider Foundation

5. Values
• Less-than-zero carbon emitting company
(Working with True Offsets)
• Day-to-day sustainability: soy-based printer inks,
recycled paper, office waste recycling, and
ecological alternatives in office space and displays
• Ultimate goal: “[to have]... a board that can be
ecologically produced, perform beyond all
expectations, and biodegradable when you're
done with it."