Business communication 4 audience motivation

3,663 views

Published on

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,663
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Business communication 4 audience motivation

  1. 1. The Audience: Motivation Shafqat Jilani www.TekSof.com
  2. 2. Why Motivation????? www.TekSof.com
  3. 3. Analyze Your Audience <ul><li>Who are they? </li></ul><ul><ul><li>Primary Audience </li></ul></ul><ul><ul><li>Secondary or Hidden Audience </li></ul></ul><ul><ul><li>Opinion Leaders or Key Persons </li></ul></ul><ul><li>What do they Know and Feel? </li></ul><ul><ul><li>Their Knowledge & Expertise </li></ul></ul><ul><ul><li>Their Attitudes </li></ul></ul><ul><ul><li>Their Response to Idea </li></ul></ul>www.TekSof.com
  4. 4. Motivate Your Audience <ul><li>Punish or Reward Them </li></ul><ul><ul><li>Theory X & Y People </li></ul></ul><ul><ul><li>Theory of Stick and Carrot </li></ul></ul>www.TekSof.com
  5. 5. www.TekSot.com
  6. 6. X & Y People <ul><li>X People </li></ul><ul><ul><li>People Inherently dislike work </li></ul></ul><ul><ul><li>People must be coerced or controlled to do work to achieve objectives </li></ul></ul><ul><ul><li>People prefer to be directed. </li></ul></ul><ul><li>Y People </li></ul><ul><ul><li>People view work as being as natural as play or rest. </li></ul></ul><ul><ul><li>People will exercise self direction and control in the achievement of objectives that they are committed to. </li></ul></ul><ul><ul><li>People learn to accept and seek responsibility. </li></ul></ul><ul><ul><li>They are work lovers </li></ul></ul>www.TekSof.com
  7. 7. Stick & Carrot Principle www.TekSof.com
  8. 8. www.TekSof.com
  9. 9. www.TekSot.com
  10. 10. Appeal to Their Growth Needs <ul><li>Maslow’s Hierarchy of Needs </li></ul><ul><ul><li>Defines Human Needs in Five Categories </li></ul></ul><ul><ul><li>With most important and immediate needs at the bottom of hierarchy </li></ul></ul>www.TekSof.com
  11. 11. Maslow’s Hierarchy of Needs www.TekSof.com
  12. 12. www.TekSot.com
  13. 13. Herzberg’s Two Point Theory <ul><li>Hygiene Factors: </li></ul><ul><ul><li>Company Policies & Administration </li></ul></ul><ul><ul><li>Supervision </li></ul></ul><ul><ul><li>Working Conditions </li></ul></ul><ul><ul><li>Salary Status and Security </li></ul></ul><ul><li>Motivators: </li></ul><ul><ul><li>Achievement </li></ul></ul><ul><ul><li>Recognition for achievement </li></ul></ul><ul><ul><li>Interest in the task </li></ul></ul><ul><ul><li>Responsibility for bigger tasks </li></ul></ul><ul><ul><li>Growth and Advancement </li></ul></ul>www.TekSof.com
  14. 14. www.TekSof.com
  15. 15. www.TekSof.com
  16. 16. www.TekSof.com
  17. 17. www.TekSof.com
  18. 18. www.TekSot.com
  19. 19. www.TekSof.com
  20. 20. www.TekSof.com
  21. 21. www.TekSof.com
  22. 22. Use People’s Need for Balance <ul><li>Psychological Balance and Its Importance </li></ul><ul><li>When Ideas Conflict they Feel Anxiety </li></ul><ul><li>In Anxiety they want to Restore their Balance </li></ul><ul><li>Help them in restoring Psychological Balance </li></ul>www.TekSof.com
  23. 23. Perform Cost Benefit Analyses <ul><li>Tell them </li></ul><ul><ul><li>The Cost of idea in terms of money and time </li></ul></ul><ul><ul><li>The benefits of Idea in terms of money, value, benefit and long term gain </li></ul></ul>www.TekSof.com
  24. 24. Be Sensitive to Character Traits <ul><li>The Comptroller : (controller) the bureaucratic, careful, consistent </li></ul><ul><li>The Crusader : (Preacher, Struggler, Campaigner) enthusiastic, idealistic, cheerleader, creative , eager to change things, sometimes prejudiced </li></ul><ul><li>The Collaborator: People person,, works as part of team, doesn't like changes, avoids conflicts and risks, less interested in ideas </li></ul><ul><li>The Commander: Business person, likes action and results, makes decisions for change on results, decisive and efficient, domineering </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>www.TekSof.com

×