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The Audience: Motivation Shafqat Jilani www.TekSof.com
Why Motivation????? www.TekSof.com
Analyze Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TekSof.com
Motivate Your Audience ,[object Object],[object Object],[object Object],www.TekSof.com
www.TekSot.com
X & Y People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TekSof.com
Stick & Carrot Principle www.TekSof.com
www.TekSof.com
www.TekSot.com
Appeal to Their Growth Needs ,[object Object],[object Object],[object Object],www.TekSof.com
Maslow’s Hierarchy of Needs www.TekSof.com
www.TekSot.com
Herzberg’s Two Point Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TekSof.com
www.TekSof.com
www.TekSof.com
www.TekSof.com
www.TekSof.com
www.TekSot.com
www.TekSof.com
www.TekSof.com
www.TekSof.com
Use People’s Need for Balance ,[object Object],[object Object],[object Object],[object Object],www.TekSof.com
Perform Cost Benefit Analyses ,[object Object],[object Object],[object Object],www.TekSof.com
Be Sensitive to Character Traits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TekSof.com

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Business communication 4 audience motivation