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AUDIENCE INVENTORYAUDIENCE INVENTORY
 Who are they?
1. Primary Audience
2. Secondary Audience
3. Key Decision Maker
 Wha...
TECHNIQUES TOTECHNIQUES TO
MOTIVATE AUDIENCEMOTIVATE AUDIENCE
 Punish or RewardPunish or Reward
 Appeal to Growth NeedsA...
MOTIVATING AUDIENCE:MOTIVATING AUDIENCE:
Appeal to their growth needs
Herzberg’s
Research
Work itself
(achievement)
Advanc...
The Four C’s Model:The Four C’s Model:
Business Personality TraitsBusiness Personality Traits
TENDS TO
WORK
ALONE
TENDS TO...
Assignment -4
Write a note on the Four C’s Model of
Character Traits.
Submission Deadline: Next class
Submit in Handwritte...
Assignment -4
Write a note on the Four C’s Model of
Character Traits.
Submission Deadline: Next class
Submit in Handwritte...
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Organizational communication ch-4

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Organizational communication ch-4

  1. 1. AUDIENCE INVENTORYAUDIENCE INVENTORY  Who are they? 1. Primary Audience 2. Secondary Audience 3. Key Decision Maker  What do they Know & Feel? 1. Knowledge 2. Attitude and feeling
  2. 2. TECHNIQUES TOTECHNIQUES TO MOTIVATE AUDIENCEMOTIVATE AUDIENCE  Punish or RewardPunish or Reward  Appeal to Growth NeedsAppeal to Growth Needs  Use the Need for BalanceUse the Need for Balance  Cost/Benefit AnalysisCost/Benefit Analysis  Be Sensitive to Character TraitsBe Sensitive to Character Traits
  3. 3. MOTIVATING AUDIENCE:MOTIVATING AUDIENCE: Appeal to their growth needs Herzberg’s Research Work itself (achievement) Advancement (recognition) Working relationship Working Conditions Safety Maslow’s Needs Hierarchy Personal Growth Self-esteem Group Affiliation Safety Survival Growth Needs (Motivators) Deficiency Needs (Hygiene Factors)
  4. 4. The Four C’s Model:The Four C’s Model: Business Personality TraitsBusiness Personality Traits TENDS TO WORK ALONE TENDS TO WORK WITH A GROUP MAINTAINS STATUS QUO CHANGE S STATUS QUO Comptroller (Bureaucrat) Commander (Efficient Achiever) Collaborator (Socialite) Crusader (Idealist) Through procedures To accom plish results Toaccom plish “dream ” Through affiliation
  5. 5. Assignment -4 Write a note on the Four C’s Model of Character Traits. Submission Deadline: Next class Submit in Handwritten or Printed Form or E-mail: drbasit_preston@hotmail.com
  6. 6. Assignment -4 Write a note on the Four C’s Model of Character Traits. Submission Deadline: Next class Submit in Handwritten or Printed Form or E-mail: drbasit_preston@hotmail.com

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