111. BEFORE AFTER
Trajectory of Change
Beauty is
Achievable
Makeup is used by 83% of
women aged 18-55 years old!
STRONG SOCIAL BELIEF-
“30 years ago, when I used to work in plain
khadi kurtas like a barefoot doctor in the
villages to revive textiles, looking beautiful all
the time was not on the radar. Those who
invested too much time or money in beauty
were seen as flippant. It is the other way
round now.
~~ RITU KUMAR
omen have chosen beauty
consciousness for themselves;
W
114. BEFORE AFTER
Ownership Driving Customization Maintenance
•! How long will
I keep my
car?
•! What will I do
with the old
car?
Prepared by IMRB for Michelin
Tires
•! Who else will
use my car?
•! Who else will
drive my car?
•! Will I keep it
as per
showroom
specs?
•! Do I want to
accessorize ?
•! How
frequently do
I service my
car?
•! Where do I
get it
serviced?
•! Awareness
•! Involvement
•! Indicators for
tire change
•! Triggers to
actual change
•! Influencers in
choosing next
tire
CAR USAGE
How I Use My Car
116. BEFORE AFTER
GUJARAT
Advantage
“Gujarat’s infrastructure competes with
Guangdong- The Economic Growth engine of China”
- The Economist
India Map
Special Investment Region of Country CONTRIBUTES
25% OF EXPORTS
OF INDIA
1st
Electricity
24Financial City
of Country
1st
Literacy
78%Urbanization
43%
10% OF
FACTORIES OF
INDIA ARE IN
GUJARAT
Hrs