This document introduces Senthyl Parthasarathy and summarizes his career accomplishments from 1989 to 2002. It notes that he rose from Junior Copywriter to Vice President and Senior Creative Director during that time. It also lists some of the major brands he helped launch in India, such as Citibank credit cards, Ford Ikon cars, Parry's sweets, and Ashok Leyland trucks. The document provides examples of advertisements he created for several of these campaigns. It highlights two continuing campaigns he worked on, for Parryware Glamourooms bathrooms and Parry's Coffy Bite coffee toffees, and notes his skills in scriptwriting, event space design, and visual design.

1. INTRODUCING YOU TO
SENTHYL
PARTHASARATHY…
A person who grew from Jr.
Copywriter to VP & Sr. Creative
Director between 1989 & 2002.

2. MULTI-TALENTED…
• He was capable of Art Direction, but
chose Copywriting since it had a deeper
involvement with advertising strategy
and communication (at least in the 80s).
• He was also healthy in scriptwriting and
had a passion for films!

3. COMMITTED…
• Led creative sessions for project kick-offs and
managed multiple projects from concept
through completion, establishing creative
direction for the entire line of creative
services & programs.
• Adept at supervising teams to deliver
publishable creatives, work with management
to deadlines & provide quality control over
concepts & projects.

4. A LOT OF ACHIEVEMENTS
IN 20 YEARS…
• Senthyl worked in middle to senior
positions in two of the country’s top
advertising agencies - Hindustan
Thompson Associates and Ogilvy &
Mather
• See the list of big brands he launched &
sustained in India

5. LAUNCHED
• Citibank Credit Cards
• Ford Ikon Cars
• Parry’s Sweets
• Diners Club/British Airways Card
• Ashok Leyland Trucks
• TI Cycles
• The Telegraph Newspaper
• ITC - Corporate
• Social

6. CITIBANK CARDS

8. The launch of Citibank
Cards - where father buys
an expensive computer for
his son using revolving
credit & keeps family
happy.

9. Ford Ikon

10. • Launched to phase out the Escort
• A lifestyle brand, targeted at young professionals who
work hard, play hard, are full of life & affluent
• Adapted to suit the Indian market & driving
conditions, the brand came up with the famous
baseline… “The Josh Machine”.

18. PARRY’S SWEETS

19. Parry’s
Cricket -
Where
Sourav
trades all
his winning
belongings
for one
Parry’s
Cricket -
The tangy
taste that’ll
bowl you
over
Parry’s
Coconut
Punch
The knock
out taste a
bully
discovers at
a little girl’s
birthday
party he tries
to disrupt by
damaging
the other
kids’ time.

20. DINERS CLUB/BRITISH
AIRWAYS CARD

21. A premium card in collaboration between 2 high-
flying brands.

22. ASHOK LEYLAND -
LONG DISTANCE,
WEIGHT-BEARING
MONSTER.

24. TI CYCLES

25. Kid fantasizes
about a “Nothing Is
Impossible” bike
that does stunts &
rides fast & gets a
gift from his dad -
the BSA Mongoose
- a bike with a 3600
rotor that will let
him do all kinds of
things.

26. THE TELEGRAPH

34. ITC - CORPORATE

35. Transforming
the lives &
landscapes of
over 3,000,000
people in rural
India.
ITC. Let’s put
India first.

36. SOCIAL

39. BEST CONTINUING
CAMPAIGNS…
• Parryware Glamourooms: Not just
bathrooms - India’s superbrand in
sanitaryware market, a pioneer in
branding, an expert in understanding
changing trends
• Parrys Coffy Bite: Is it Coffee or a
Toffee? The Argument Continues. A
100 crore brand with recall as high as
85%

40. PARRYWARE
GLAMOUROOMS

44. PARRY’S COFFYBITE

45. THE ARGUMENT BEGINS
BETWEEN…
TWO TRIBES OF ANTS TWO KATHAKALI DANCERS
TWO MAFIA DONS A TRIBAL & AN EXPLORER

46. INDEPENDENT WORK…
EVENT SPACE DESIGN

47. KEY VISUAL DESIGN

49. THANK YOU