Every successful online business is built on a strong foundation, though most likely they didn't all start off that way. If you want a real business that you can run from anywhere in the world for which you have an internet connection (and that could be literally anywhere there’s cell phone connectivity), you will want to build it using solid technology that is easy to use, maintain, upgrade, and backup.

1. Laying the Information
Marketing Foundation
By Bill Davis
internet-markeketing-muscle.com

2. Beginnings
Every successful online business is built on a strong
foundation, though most likely they didn‟t all start
off that way.
If you want a real business that you can run from
anywhere in the world for which you have an
internet connection (and that could be
literally anywhere there‟s cell phone connectivity),
you will want to build it using solid technology that
is easy to use, maintain, upgrade, and backup.

3. To build that foundation, follow these steps.
It almost goes without saying that if you wish to build
an online business, then you must have your own web
site.
I highly recommend that you own this valuable asset
(that you can sell later, just like a physical business with
a building, goodwill, and other assets), rather than “rent
it”.
This means setting up web hosting, registering a domain
name, and uploading or otherwise updating web server
files.
Don’t worry — it’s not nearly as onerous as it may
seem.

4. Research to discover your ideal site concept
What is it you want to do with your online business?
Will it be a business that sells knitting supplies, information about
how to grow a vegetable garden, or electronic books about cooking?
Next are some guidelines for picking your perfect niche.

5. Pick a niche that…
Has a
narrow
focus

6. Give „em what they want

7. Keywords…
…make all the difference.
Figure out how your ideal customer will search for
what you provide and then design your web site to
deliver results that match what he‟s looking for!

8. Ug. Keyword research.
Information
marketing
content
marketing
traffic
building
monetization
Tiered Keywords — Primary, Secondary,
Tertiary, and Long-Tail Keyword Phrases.
You already have your site concept, or
primary keyword phrase.
making offers
list building
Your secondary keyword phrase should
consist of 5-10 (the narrower the niche,
the less secondary and tertiary keyword
phrases needed) keyword phrases that are
tightly related to your primary keyword.
Your tertiary KWP are tightly related to
your secondary KWP. Choose 5-10 per
secondary KWP (so 25 at a minimum).

9. Get a domain name
Branded?
Keyword?
The first order of business, once you
determine that you‟re going to purchase
a domain name is to go to a reputable
domain registrar and open an account.

10. Set up your nameservers

11. Get a hosting account

12. But what kind?
Shared hosting
VPS (Virtual Private Server)
Dedicated server
Start with
shared
hosting.
If your site
becomes
wildly
popular,
move up.
Easy.

13. Popular Web Hosts
Bluehost
HostGator
LiquidWeb
Great starter
A step up
Big league web
hosting

14. Choose a Content Management System (CMS)
WordPress…that is your choice.
It‟s the best.
It‟s open source. Lots of core functionality built right in.
What isn‟t there in the core installation is provided by thousands of 3rd
party developers—thousands of themes and plugins suitable for nearly
any functionality you can dream up.

15. WordPress—Need help?
Getting started:
WP Zero—you will learn everything you need to know to get started with WordPress.
WordPress Security:
WP Secure Pro 2.0—WordPress security for laymen (not techies).

16. Now…Just Do It!
Install WordPress
1. Install using Fantastico
2. Configure per WP Zero
Choose a theme
Add your plugins
3. Choose from among
thousands of themes—
StudioPress is best
4. Add in the functionality
you need with plugins

17. Do This, Not That.
Thou shall make proper
backups and test them
regularly.
Don‟t lose all your
hard work
Backup early.
Backup often.
Do NOT store your backups at
your web host!
Because you didn‟t
back it up

18. Add some tools
Google can be your friend.
Google Analytics & Webmaster Tools
These provide a powerful 1-2 punch to your web site-building efforts

19. 3 more things…then you‟re done (well, sort of)
Establish your Google identity
Create your social media profiles
and content
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Google account
Google+
YouTube
Facebook
LinkedIn
Twitter
Pinterest
Then…
Build 3rd party sites for content
syndication
 WordPress.com
 Blogger
 Tumblr

20. Last and certainly not least…
Create AMAZING content.