SlideShare a Scribd company logo
1 of 48
Download to read offline
Conversations with
Everyday Objects

                 Bill DeRouchey
                      Ziba Design
1. Theory   2. Practice
People are surrounded by technology,
products that we design and make,
that they have to learn how to use.
How do they figure it all out?
People learn from past experiences.
They unconsciously look for language,
but language evolves and spreads.
Power icon
             01

Symbols start with one meaning,
then evolve and extend that meaning.
Meaning translates across products,
to become a true icon.
Meaning can survive a long time.
We need to see what people see.
We need to seek inspiration.
Inspiration from what we carry around.
Inspiration from common interactions.
Inspiration from what surrounds us.
Inspiration from what guides us.
Inspiration from what amuses us.
Inspiration from what intimidates us.
Inspiration from hacking it.
Inspiration from mixing it.
Inspiration from seeing the language.
We create and curate this language.
Elements    Relationships      Principles
Words       Layout             Clarity
Icons       Isolation          Perspective
Colors      Priority           Appropriateness
Shapes      Proximity          Purpose
Sounds      Repetition         Delight
Motion      Alignment
Gesture     Sequence
Size
Contour



The language of interaction.
Words. Command or label?
Words. Clarity or confusion?
Words. Avoid redefinitions.
Colors. Meaning or decoration?
Good. Forward. Start. OK.
Bad. Warning. Stop. Cancel.
Fire Bad.   Tree Pretty.
Icons. Habit or meaning?
Gesture. Natural or cryptic?
Layout. Structure vs. beauty.
Priority. Where is the focus?
Priority. Create a hero.
Clarity. Make sense or confusion?
Clarity. Action = results.
Perspective. Product or system?
Appropriate. Is that really necessary?
Appropriate. Is that really necessary?
Appropriate. Is that really necessary?
Purpose. Be yourself.
Seeking interaction designers…
Presentation at:
www. language     of interaction .com
                More at:
 www. history   of the button .com


       “bill_derouchey@ziba.com
       “billder” on most social networks

More Related Content

What's hot

History Of Graphic Design
History Of Graphic DesignHistory Of Graphic Design
History Of Graphic DesignMariam Elias
 
Communication design
Communication designCommunication design
Communication designSchommerMedia
 
2. production techniques evaluation pro forma(1) alex hiscoe
2. production techniques evaluation pro forma(1) alex hiscoe2. production techniques evaluation pro forma(1) alex hiscoe
2. production techniques evaluation pro forma(1) alex hiscoeAlex Hiscoe
 
Principles of Emotional Design
Principles of Emotional DesignPrinciples of Emotional Design
Principles of Emotional DesignGarron Engstrom
 
Design for Emotion and Flow
Design for Emotion and FlowDesign for Emotion and Flow
Design for Emotion and FlowTrevor van Gorp
 

What's hot (7)

History Of Graphic Design
History Of Graphic DesignHistory Of Graphic Design
History Of Graphic Design
 
ICT CONTENT DEVELOPMENT
ICT CONTENT DEVELOPMENTICT CONTENT DEVELOPMENT
ICT CONTENT DEVELOPMENT
 
4 id 1
4 id 14 id 1
4 id 1
 
Communication design
Communication designCommunication design
Communication design
 
2. production techniques evaluation pro forma(1) alex hiscoe
2. production techniques evaluation pro forma(1) alex hiscoe2. production techniques evaluation pro forma(1) alex hiscoe
2. production techniques evaluation pro forma(1) alex hiscoe
 
Principles of Emotional Design
Principles of Emotional DesignPrinciples of Emotional Design
Principles of Emotional Design
 
Design for Emotion and Flow
Design for Emotion and FlowDesign for Emotion and Flow
Design for Emotion and Flow
 

Similar to Conversations With Everyday Objects

The Language of Interaction
The Language of InteractionThe Language of Interaction
The Language of InteractionBill DeRouchey
 
Language of Interaction IDEA08
Language of Interaction IDEA08Language of Interaction IDEA08
Language of Interaction IDEA08Bill DeRouchey
 
Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles-  ...Building Character: Creating Consistent Experiences With Design Principles-  ...
Building Character: Creating Consistent Experiences With Design Principles- ...Mad*Pow
 
RPA Workshop One
RPA Workshop OneRPA Workshop One
RPA Workshop OneTom Doust
 
Best Practices for Designing High-Fidelity Voice Experiences
Best Practices for Designing High-Fidelity Voice ExperiencesBest Practices for Designing High-Fidelity Voice Experiences
Best Practices for Designing High-Fidelity Voice ExperiencesPullString
 
Exploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting ToolsExploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting ToolsInnovation Agency
 
Communication Hacks: Strategies for fostering collaboration and dealing with ...
Communication Hacks: Strategies for fostering collaboration and dealing with ...Communication Hacks: Strategies for fostering collaboration and dealing with ...
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hesswww.usarte.co
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UXWhitney Hess
 
Ux design summit guarding against an us vs them mentality
Ux design summit   guarding against an us vs them mentalityUx design summit   guarding against an us vs them mentality
Ux design summit guarding against an us vs them mentalityJohn Murray
 
Emotionally Intelligent Design - Ignite Presentation
Emotionally Intelligent Design - Ignite PresentationEmotionally Intelligent Design - Ignite Presentation
Emotionally Intelligent Design - Ignite PresentationShane Austin
 
Creative learing and question 111017
Creative learing and question 111017Creative learing and question 111017
Creative learing and question 111017miyoung song
 
This is Oral language, stance and behavior.pptx
This is Oral language, stance and behavior.pptxThis is Oral language, stance and behavior.pptx
This is Oral language, stance and behavior.pptxJoannaOMaozo
 
The Art of Design & Design Thinking
The Art of Design & Design ThinkingThe Art of Design & Design Thinking
The Art of Design & Design ThinkingNancy Walkup
 
Introduction to My Research and Laboratory
Introduction to My Research and LaboratoryIntroduction to My Research and Laboratory
Introduction to My Research and LaboratoryTakashi Iba
 

Similar to Conversations With Everyday Objects (20)

The Language of Interaction
The Language of InteractionThe Language of Interaction
The Language of Interaction
 
Language of Interaction IDEA08
Language of Interaction IDEA08Language of Interaction IDEA08
Language of Interaction IDEA08
 
Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles-  ...Building Character: Creating Consistent Experiences With Design Principles-  ...
Building Character: Creating Consistent Experiences With Design Principles- ...
 
Non verbal communication
Non  verbal communicationNon  verbal communication
Non verbal communication
 
RPA Workshop One
RPA Workshop OneRPA Workshop One
RPA Workshop One
 
Best Practices for Designing High-Fidelity Voice Experiences
Best Practices for Designing High-Fidelity Voice ExperiencesBest Practices for Designing High-Fidelity Voice Experiences
Best Practices for Designing High-Fidelity Voice Experiences
 
Exploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting ToolsExploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting Tools
 
On Empathy - Kat Bak
On Empathy - Kat BakOn Empathy - Kat Bak
On Empathy - Kat Bak
 
Communication Hacks: Strategies for fostering collaboration and dealing with ...
Communication Hacks: Strategies for fostering collaboration and dealing with ...Communication Hacks: Strategies for fostering collaboration and dealing with ...
Communication Hacks: Strategies for fostering collaboration and dealing with ...
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hess
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UX
 
Ux design summit guarding against an us vs them mentality
Ux design summit   guarding against an us vs them mentalityUx design summit   guarding against an us vs them mentality
Ux design summit guarding against an us vs them mentality
 
Emotionally Intelligent Design - Ignite Presentation
Emotionally Intelligent Design - Ignite PresentationEmotionally Intelligent Design - Ignite Presentation
Emotionally Intelligent Design - Ignite Presentation
 
Creative learing and question 111017
Creative learing and question 111017Creative learing and question 111017
Creative learing and question 111017
 
This is Oral language, stance and behavior.pptx
This is Oral language, stance and behavior.pptxThis is Oral language, stance and behavior.pptx
This is Oral language, stance and behavior.pptx
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
The Art of Design & Design Thinking
The Art of Design & Design ThinkingThe Art of Design & Design Thinking
The Art of Design & Design Thinking
 
Effective communication
Effective communicationEffective communication
Effective communication
 
Effective communication
Effective communicationEffective communication
Effective communication
 
Introduction to My Research and Laboratory
Introduction to My Research and LaboratoryIntroduction to My Research and Laboratory
Introduction to My Research and Laboratory
 

More from Bill DeRouchey

Design Careers in the Science Fiction Future
Design Careers in the Science Fiction FutureDesign Careers in the Science Fiction Future
Design Careers in the Science Fiction FutureBill DeRouchey
 
Chart Your Path to Product Leadership
Chart Your Path to Product LeadershipChart Your Path to Product Leadership
Chart Your Path to Product LeadershipBill DeRouchey
 
Designing Humanity into Your Products
Designing Humanity into Your ProductsDesigning Humanity into Your Products
Designing Humanity into Your ProductsBill DeRouchey
 

More from Bill DeRouchey (6)

Design Careers in the Science Fiction Future
Design Careers in the Science Fiction FutureDesign Careers in the Science Fiction Future
Design Careers in the Science Fiction Future
 
Chart Your Path to Product Leadership
Chart Your Path to Product LeadershipChart Your Path to Product Leadership
Chart Your Path to Product Leadership
 
Power of Why
Power of WhyPower of Why
Power of Why
 
History of the Button
History of the ButtonHistory of the Button
History of the Button
 
Designing Humanity into Your Products
Designing Humanity into Your ProductsDesigning Humanity into Your Products
Designing Humanity into Your Products
 
History of the Button
History of the ButtonHistory of the Button
History of the Button
 

Recently uploaded

Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 

Recently uploaded (20)

Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector Databases
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 

Conversations With Everyday Objects