Capital Ambition 09 Talk About Local


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London Councils at Capital Ambition conference 16 November 2009. How local websites can help you connect to a community.

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Capital Ambition 09 Talk About Local

  1. 1. William Perrin TAL Talk About Local Connecting with residents Capital Ambition Victoria Plaza London 16 November 2009 William Perrin - Talk About Local (West Midlands) Ltd
  2. 3. Abandoned cars and weekly arson Bingfield Park, Rufford Street 2002 Gas cylinders often in cars for extra ooomph Pics – Mark Bailey
  3. 4. Stolen moped Grand Prixs c2002 Bingfield Park Kings Cross Most Saturdays when Arsenal at home End with traditional moped bonfire Pics – Mark Bailey
  4. 5. The ‘Crackavan’ Rufford Street c2002 Pics – Mark Bailey
  5. 7. Caledonian Ward Safer Neighbourhood Panel North King Cross Environmental Taskforce West Area Committee West Area Planning Committee CYP Management committee Kings Cross Development Forum Gifford, Rufford and Randells Residents Association Team Cally Sparkplug Management Committee Planning Applications (dozens) ....but found huge information burden mostly from council and local public services We used the web to streamline all this Got stuck in to these local exercises over several years........ ‘ Strategic plans’ - many
  6. 8. over 700 articles Four volunteer writers – aged 40-65 Small number of authors Campaigns, information, wildlife, events etc
  7. 9. £1 million for community under S106 Web-led campaign drove people into traditional comms channels required for statutory processes Out-manoeuvred Network Rail
  8. 10. Translate council planning documents into locally relevant language 400 people per day
  9. 11. Stoke-on-Trent Campaigning, challenging style Reflects local frustration at political scene 3 writers, 30,000 comments on local politics Wordpress site £20 a month
  10. 12. Digbeth gritty industrial area of South B’ham Arts, events, positive stories Digbeth is Good redefined image of Digbeth on line Costs - £10/month Wordpress blog
  11. 13. Team of 5 people 400 pv a day Thousands of articles Village population 500 C£10/month
  12. 14. Nearly 2,000 members Green Lanes Chatty informal feel Wide range of local issues £15 month
  13. 15. Very small town ning Chatty informal feel Wide range of local issues Over 50 members Free
  14. 16. <ul><li>Partnership with UfI/UK online centres </li></ul><ul><li>Help people create community sites in over 150 places across England </li></ul><ul><li>Engage 3,000 people </li></ul><ul><li>Give people confidence and support to create local sites using free tools </li></ul><ul><li>Online support network and website </li></ul><ul><li>Funded by Channel4, Screen West Midlands and Advantage West Midlands </li></ul><ul><li>Bespoke intensive interventions and consulting available to clients </li></ul>
  15. 17. UK online centre – Marches Access Point Started August 2009 with TAL Rural town life and news Wordpress site
  16. 18. Deprived area of West London Started August 2009 – with TAL and local NDC Local discussion and information Over 150 members already site – cost £zero
  17. 19. Late October 2009 from TAL session Evolution Centre, Washwood Heath, Birmingham
  18. 20. <ul><li>Empower people who live and work in an area to speak about it </li></ul><ul><li>Give them skills and confidence </li></ul><ul><li>Engage with people on local sites </li></ul><ul><li>Web allows new voices to emerge </li></ul><ul><li>C21st face on C19th democratic systems </li></ul><ul><li>TAL can stimulate local independent web sites that talk about an area, are self sustaining an owned by community, not the Council </li></ul><ul><li>TAL approach gives air gap for LAs (and citizens) leading to better result </li></ul><ul><li>TAL low cost – probably cheaper than printing and distributing colour booklet </li></ul>
  19. 21. William Perrin TAL If you want to hear from a community in your area drop us a line to see if we can help you. [email_address] Talk About Local (West Midlands) Ltd