An overview discussing what we know about this generation - those aged between 11 and 31 in 2011. What makes them different, what turns them on, and how to bring your brand and message to this plugged-in population.
13. CARE. DO YOU ?
About us?!
Do you talk to us?!
About the world?!
Are you listening to us?!
Do you act upon what you learn?!
Listen, learn and earn trust.