19. Drip Marketing in Action
New
customers
Retain
current
customers
New
contacts
Networkingnew
contacts
Visitors to
websiteSocial
Media
New
product
launch
Event
Planning
21. Why your database is not just an address book
• Yes –it will keep all your contacts details in one place
• But it should also manage your sales processes to
help you to develop excellent Customer Relationships
SUSPECTS
PROSPECTS
CUSTOMERS
REPEAT
CUSTOMERS
22. Always Have The End In Mind
New
Contact
Add to
Database
Connect
Online
Keep in
Regular
Touch
Convert
Prospect
to
Customer
23. 6 STEPS TO BUILDING
EXCELLENT BUSINESS
RELATIONSHIPS
1.
Add every contact you meet to your database