To get emails opened and read, send the right frequency for your content and audience, keep messages short with details on landing pages, include clear calls to action above and below content folds, use meaningful and useful subject lines that avoid misinterpretation, write in short paragraphs for all readers, and ensure each email adds value for recipients by turning contacts into fans.

1. TIPS TO GET YOUR EMAILS OPENED AND
READ
With betterACTnow

2. How often to send?

Too often- people will unsubscribe, too
infrequently – people will forget who you
are

How often will depend on the content
you’re sending


Updating clients


Promoting goods
Sending useful information
The key -know your audience, what’s in it

3. Keep messages short
Put long descriptions on landing pages

4. Call to action, above & below the
fold.

5. Aim for strong subject lines

6. Outlook Tips
Presented by Elene Marsden

7. Make subject lines meaningful and useful

8. Avoid misinterpretation

9. Make instructions as clear as possible

10. State your expectations
10

11. Use short paragraphs

12. Write for the lowest denominator
12

13. What you say is written in stone
13

14. Email is not urgent
14

15. Beware of the recipients
15

16. Keep on Adding Value:
Turn those business card
contacts into raving fans
with regular communications
that your customers look
forward to receiving.