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2014.9 dream bankpresenation v101
- 1. Be Human & Tell Great Stories Laura Gallagher The Crea-ve Company
- 2. We live in a world where bad stories are told. Stories that teach us life doesn’t mean anything, that humanity has no great purpose. It’s a good calling, then, to speak a beCer story. How brightly a beCer story shines. How easily the world looks to it in wonder.” – Author Donald Miller
- 3. “Take Aways” For Today You will know: • The elements of a great story • The channels you can use to share your story. • The economic ra-onale for telling a great story. • Why you should show – not tell – the story.
- 4. The Year - 1989
- 6. The Creative Company System
- 7. Why the story you’re telling matters in the Marketplace
- 8. How we told it then…
- 9. How we tell it now…
- 10. Why stories matter for brands "A company without a story is usually a company without a strategy." -‐ Ben Horowitz Facts and figures don’t s-ck. If you want a s-cky brand, you must tell a story. Storytelling is 22 -mes more memorable than facts alone.
- 11. Storytelling’s Impact on Net Worth
- 12. The Stories We Tell Robert Shapiro: “If I wanted to predict behavior, I could s-ll predict it beCer with the stories told around the company than I could with any mission statement or five-‐year plan.”
- 13. What do you think? Who is telling a great story? A person – OR -‐ A brand WHY? What do you like about their story?
- 14. Elements of the Story • Strong theme • A fascina-ng plot • UnforgeCable characters • A well-‐chosen seVng • An appealing style
- 15. Toms Shoes Business Community Jus-ce
- 19. Elements of the Story • Strong theme • A fascina-ng plot • UnforgeCable characters • A well-‐chosen seVng • An appealing style
- 20. Your Brand or You? 1) What theme runs through your individual brand or company brand? (Example: Leadership/Social Causes/Art and Music) 2) What are your current plot lines? What are you working towards/trying to overcome/achieving? 3) UnforgeCable Characters? The people who work with you or the friends you have in your life – the cast of characters, if you will. Think of Snow White and the Seven Dwarves. 4) A well-‐chosen seVng? Where are you doing business or life? Is it somewhere where others would like to look inside? 5) An appealing style? Is there something unique about your brand or yourself that you’re leVng shine through? Ex: Pantagonia, Half Price Books, Moosejaw Mountaineering.
- 21. One Life
- 22. Connect with Us! Facebook www.facebook.com/thecrea-vecompany Twitter www.twiCer.com/crea-vecompany LinkedIn www.linkedin.com/in/gallagherlaura Email Laura@thecrea-vecompany.com