A2 g324 l3 sept blog


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A2 g324 l3 sept blog

  1. 1. A2 Media Studies G324: Advanced Production Portfolio
  2. 2. Connect • Have a look at the Purposes of music videos on your cards • Can you sort them into the order of importance to a successful video? • Think carefully!
  3. 3. Codes and Conventions • Codes and Conventions are a really important part of studying and producing Music Videos! – What do you already know about Codes? – What do you already know about Conventions? – Are there any other Key Words relating to Codes and Conventions that you know?
  4. 4. Codes • Codes in a media text are the established way of creating meaning in a text – technical codes - all to do with the way a text is technically constructed - camera angles, framing, typography etc – verbal codes - everything to do with language -either written or spoken – symbolic codes - codes that can be decoded on a mainly connotational level - all the things which draw upon our experience and understanding of other media texts, our cultural frame of reference.
  5. 5. Codes • In media studies, a message is often described as being "encoded" from the sender and then "decoded" by the receiver. • The encoding process works on multiple levels. • For semiotics, a code is the framework, a learned and shared conceptual connection at work in all uses of signs
  6. 6. Watch The Following • These artists all use CODES in their videos: – Can you identify them? – What is the Denotation and Connotation? – What do they mean to you? • D12- Purple Pills • Carly Rae Jepson - Call Me Maybe • Christina Aguilera – Dirrty • Tynchy Stryder & Dappy - Spaceship
  7. 7. Conventions • Conventions are the commonly understood ways of doing things in a media text • Conventions are probably the easiest points to use to identify the Genre of a media text
  8. 8. What is Genre?
  9. 9. Conventions • The use of Conventions in a music video help the audience to identify the genre of the song and the artist. • This allows the producers of the song to “sell” the song and the artist as the audience will recognise common imagery quickly! • Watch the following videos – what are the genres and conventions used: – One Direction - Kiss You – Backstreet Boys - I Want It That Way – N’Sync – Bye Bye Bye
  10. 10. On Your Blog 1. You need to define the terms Codes and Conventions – Use PEA and Images to help you 2. You need to analyse and compare 2 videos in the same genre: – Identify the Codes used – Identify the Conventions used – How successful is the video in promoting the artist? – Is one more successful than the other? Why?