Website evaluation


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Website evaluation

  1. 1. Introduction An effective website, should show key elements such as appearance, quality content and easy navigation to make it successful ( Of course, these are not the only factors that make a great website and many people have different opinions on what attracts them to a website. Greenpeace is an “independent global campaigning organisation that acts to change attitudes and behaviour to protect and conserve the environment and promote world peace” (Greenpeace n.d). Their main objectives according to the constitution are to protect, preserve and enhance the natural environment, promote nuclear disbarment and peace and establish and maintain a public fund for the specific purpose of supporting the environmental objectives.The main issues that Greenpeace covers are Ocean, Forest, Reef, Artcic, Whales, Food and Climate. Greenpeace will be evaluated on its effectiveness to communicate the main purpose and the organisations main objectives. First Impressions First Impressions are always important. If the website does not look professional and if it does not function in an efficient and effective way as well as being attractive, potential clients may be lost. (MCIL) The layout is easy and simple to use with links that categorize information making to it easy for users to find what they are looking for. First impressions are important in everyday situations and are just as important when it comes to website design. A website with a good use of colour, effective images, clear easy to read font and simplicity on a page are factors to providing a good first impression of the website and should make the reader want to stay on the page. ‘’Greenpeace’ does this very well and covers each factor successfully. The home page is appealing, with excellent use of images as soon as you enter the website. It displays clear font and a lot of information, whilst at the same time keeping the layout simple and easy to read. The title isn’t big nor bold, but with the title of the website being in the URL, this makes it easy to find again and to know what website you are one. The menu tab is green, for green peace, and the next part really draws attention. Pages should be easily readable and clear to understand, feel like you want more. The website defaults to Australasia to give the reader relevant information that may be more important to take action with. The use of a green navigation bar is effective due to the name of the website, along with the title of the website being displayed. The most effective part of the home page is the first part of information that is shown to the reader is the image with a title of an issue that green peace is associated with. There are 3 images, each with 3 different titles/issues that are very effective and makes you feel like you need to read more as they have links on them with ‘more info’ or ‘take action’.
  2. 2. For example The ‘take action’ and ‘more info’ links are very effective to ensure readers continue to look through their website. With bold titles and the use of an interesting fact, it captivates readers to bring them further into the website. From firs impression, the main purpose of ‘Greenpeace’ is to raise awareness of current global issues, in particular, around Australasia. They 4 categories in the ‘latest updates’ section on the home page, containing news, climate, forest and oceans. Under these categories are links to the latest information and issues that are happening. There is also an option to sign up to receive these updates. They also have a link to ‘Take action’ for different issues. (I have added red boxes around these 3 important elements of the home page).
  3. 3. An example issue that was posted recently under the updates shudder/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ GreenpeaceAustraliaPacific+%28Greenpeace+Australia+Pacific+Blog%29 The updates include feature stories among with lot of the updates are posted in the ‘Green peach Australia pacific’ blog which the website also offers a link to the actual blog. The link for this blog is at the bottom of the page, which includes a great use of images to support these articles. Greenpeace offers quite a lot of information on the home page, which is effective as the users have it available to them and to make them interested to read more. Overall, the initial layout of the homepage is effective. It’s simple, easy to use and has a great use of using the images to raise awareness of the major issues. Navigation An easy navigation system is crucial to a websites success and the users experience
  4. 4. navigation.htm . The navigation on Greenpeace is great, as the navigation bar stays at the top of the page no matter what page you are on. The ease of being able to go back to the home page is effective and eliminates the reader having to back track the pages, you can also jump to different pages without having to go back to the home page/menu. The performance of the navigation is very quick, and the pages download fast. The use of the internal search bar is very effective as the reader can search for a topic or issue without having to browse through diferent pages to find what they want, it helps the reader ensure they find what they want effectively. The links are easily accessible and include links down the side of the page. The contact us option is very effective also, although you have to scroll to the bottom of the page which is quite standard in most websites, once you are on it brings you to a link with a contact us form, where you can leave feedback, or request a reply about a topic in particular. The website is very easy to navigate, and is simple which is good for not so computer savvy users. As a user hovers the mouse over a subject heading, numerous sub headings are revealed Content Very important organisation that pushes the government to be aware of the global issues affecting us today. This is shown throughout a number of their videos across the website that include public demonstrations to attempt to get something done and for the government to take action. Content is crucial as it engages readers, attracts their attention and gives them interest in the website All content should be of high quality, use appropriate graphics where necessary and be kept up to date The purpose of Greenpeace is clear in the content of the website and
  5. 5. They have used blog articles, news updates, pictures and videos to display their content throughout the website. Each different topic has its own section of information The website contains information on what ‘they’ and what ‘you’, the reader, can do to help. With options such as volunteering, donating, sharing the website via social media to raise awareness of the website. Under each topic they use the same layout of the sliding pictures with important titles on to show information on the main issues of that particular topic. Ocean, Forest, Reef, Arctic, Whales, Food and Climate are the topic issues, with main information relating to ocean, forest and climate each with information underneath that. For example, under the ‘Ocean’ tab, there is a link to ‘Stop Trashing Australia’. The article is about the waste products that are not being recycled and litering the earth and oceans killing Australian wildlife. Greenpeace also create videos to promote their message which they use to support their content throughout the website. Below is a campaign advertisement they included for ‘Stop thrashing australia’ about marine plastic pollution. The what you can do tab is very effective as it has options to fundraise, volunteer, donate, support them by signing up to updates and attending greenpeace events . The content is very consistent with displaying the main issues/importance at the top of the page in a large tab. For instance in this one, there is a Youtube video demonstrating what Greenpeace does, wants to achieve and getting the audience to join with them. There is also a tab for photos and videos, which includes all their campaign videos they have made for various issues, such as the one above. The subjects of the videos vary from climate change to saving the sharks.
  6. 6. Overall, the content of the website is displayed differently using a range of techniques to keep the reader interested. Attractors Greenpeace does not advertise any competitions, prizes or freebies but instead emphasises on the fact that ‘you’ can do something to help the organisation. With options to fundraise, volunteer, donate, and support them by signing up to updates and attending Greenpeace events. Users also have the option to sign up to Greenpeace to keep updated on the latest news without having to check in on the website. They also have external links available to their social media sites such as Facebook, Twitter, YouTube and Google+. There is a direct link to ‘Like and Share’ the Greenpeace page via Facebook. With all these options available for the reader to feel like they can be part of the organisation to make a difference no matter how little all small their contribution. They also have external links to other pages for example, there are links on the side of the page with 4 particular issues, save the arctic has its own website which is another Greenpeace website just solely devoted to the arctic issue. It includes a lot of information about this cause and the option to sign a petition. The user could feel a sense of achievement and feel as though they are making a difference just by doing this. Due to the nature of the website, competitions etc. are not what Greenpeace is about.