The purpose of the presentation is to briefly present Greenpeace, its target groups and provide suggestions for improvements.

1. Veneta Todorova

2. Agenda
• Organization goals
• Target groups
• The organization attracts resources:
-Workers
-Not workers
• Suggested improvements

3. Organization goals
1) Catalysing an energy revolution
http://www.youtube.com/watch?v=1q1MiP06buw&NR=1

4. Organization goals
2) Defending our oceans

5. Organization goals
3) Protecting the world’s remaining ancient forests
http://www.youtube.com/watch?v=Df5m0y24jqc

6. Organization goals
4) Working for disarmament and peace
http://www.youtube.com/watch?v=LVa399dy44Q

7. Organization goals
5) Creating a toxic free future
http://www.youtube.com/watch?v=tHZYeU38U_c

8. Organization goals
6) Supporting sustainable agriculture

9. Target groups
Greenpeace DOES NOT solicit or accept funding from
governments, corporations or political parties.
• Volunteers/Activists
• Donors
• Spread the word!
• Ambassadors

10. The organization attracts
resources: workers
Working for Greenpeace Not your typical
fundraiser

11. The organization attracts
resources: not workers
• Donate: ”Remember Greenpeace in your Will”
• Volunteers/Activists (values-environment)
• Give virtual gifts
• Use our banners
• Join us on Facebook
• Become an online activist
• You don`t have to join us to join us
http://www.greenpeace.org/international/getinvolved/you-do

12. Suggested improvements
• Slogan
• More ambassadors
• Spread the symbol and use it
-licensing fees
-web site advertising fees
• Appropriate training and supervision on volunteers
• Donating information on more places

13. Thank you for your attention !!!
? Time for questions ?