How to use social media for business: are you a content evangelist or a social media manager? Find out what kinds of work goes with different jobs in Social Media.
2. Guest Speaker: Mary Mac
Content Strategist
www.twitter.com/bestwebstrategy
www.linkedin.com/in/bestwebstrategy
bestwebstrategy@yahoo.com
Career Experience:
• Content Strategist at TUV Rheinland OpenSky
• Marketing Manager at Cisco
• Senior Social Media Manager at Tegile and Violin
• Test Campaign Manager at PayPal
• Senior Web Marketing Manager at VMware
• Global Email Marketing Program Manager at Google
• National Marketing Director at Clarity Consultants
• Branch Manager of Advertising Agency at TMP Worldwide
Education:
• Stanford University; Master of Arts
• San Jose State University: Marketing courses
• UCLA; Bachelor of Arts in English
• De Anza and Foothill Colleges
• US Naval Academy
• Homestead High School
• Cupertino Junior High
16. 1. Go to this page: http://bit.ly/SJSUsocial
2. Add your first name & link to your Twitter profile
3. Follow your classmates; add them to a Twitter list so you can find them later.
4. Review your Twitter profile; make sure you appeal to your targeted audience.
17. 5. Find a page to promote.
6. Write a post about page; create a customized bit.ly link.
7. Post your message with bit.ly link and hashtag: #SJSUsocial
8. Search on #SJSUsocial and “like” and retweet your classmates.
9. On bit.ly, monitor your clicks over time.
10.Promote your business successfully!
19. How to Use Social Media for Business
Let’s stay in touch!
Mary Mac
Social Media Strategist
Twitter.com/bestwebstrategy
LinkedIn/in/bestwebstrategy
bestwebstrategy@yahoo.com