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Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.