General Data Protection Regulation (aka DSGVO) It actually happened .. May 25th, 2018 went by .. the dust is settling .. you can get your head out of the sand and start thinking about Growth again .. instead of updating your Privacy Policy and briefing your employees on the latest and greatest updates from the EU .. thank you very much. This meetup has a single purpose: Discussing the question and sharing best practices on "How to go about Growth Marketing despite the GDPR?" - What effective workarounds have people found? - How did the new signup form affect your lead generation? - Which form styles have the best conversion rates now? - Which cookies can we load before and after consent? - How can you use GDPR even to our advantage? - ... Come on .. let's face this together.. and start to focus on growth again! Cheers, Ben

1. FACING
GDPAARRR
GET A TICKET ON PIRATESKILLS.COM

2. FOUNDER SINCE 2008
GROWTH MARKETER
HOST OF PIRATE SKILLS
BEN SUFIANI

3. #PIRATESKILLS
TAKE PICTURES
SHARE THE STREAM

4. CHECK OUT STARTPLATZ.DE
STARTPLATZ

5. SLIDES & VIDEO
GET.PIRATESKILLS.COM/
FACING-GDPAARRR

6. • WHAT HAPPENED SO FAR
• WHAT WE LOST
• A NEW FRONTIER
• Q&A
TODAYS JOURNEY

7. DON’T LISTEN
TO ME
I’M NOT GIVING
LEGAL ADVISE HERE!
ALRIGHT?

8. WHAT
HAPPENED
SO FAR

9. PRIVACY
POLICY
UPDATE

10. COOKIE
CONSENT

11. TRIPLE
OPT-IN
MANIA

17. DELETED
FB PAGES
CURIA.EUROPA.EU/JCMS/UPLOAD/DOCS/
APPLICATION/PDF/2018-06/CP180081DE.PDF

19. PHOTO-
GRAPHIE
WWW.HEISE.DE/NEWSTICKER/MELDUNG/
DSGVO-UND-FOTOGRAFIE-OLG-KOELN

20. SO WHAT
HAPPENED
TO YOU?

21. WHAT
WE LOST

22. WHAT
WE LOST,
MAYBE

29. FB INSIGHTS

30. FB INSIGHTS

31. FB INSIGHTS

32. FB INSIGHTS

33. FB INSIGHTS

34. SEGMENT

36. A NEW
FRONTIER

37. CONSENT
CRO

38. CONSENT
CONVERSION RATE
OPTIMIZATION

39. OLD
NEWS
IN THE
APP
WORLD

40. ASK
LATER
?
ASK
FIRST
?

41. ASK
LATER
?
50% OF
ALL
USERS
ASK
FIRST
?
90% OF
ALL
USERS

42. ASK
FIRST
@70%CR
50% OF
ALL USERS
= 35%
CONSENT
ASK
FIRST
@50%CR
90% OF
ALL USERS
= 45%
CONSENT

43. • INFO ONLY
• IMPLIED CONSENT
• SOFT OPT-IN
• EXPLICIT CONSENT
• MIXED CONSENT
COOKIE CONSENT MODELS
https://www.cookielaw.org/media/105101/five-models-for-cookie-law-consent.pdf

44. https://cookieconsent.insites.com/documentation/compliance/

45. https://cookieconsent.insites.com/documentation/compliance/

46. https://cookieconsent.insites.com/documentation/compliance/

47. https://cookieconsent.insites.com/documentation/compliance/

48. A/B TEST
CONSENT
CONVERSION

49. https://www.google.com/analytics/optimize/

51. WHAT ABOUT
NEWSLETTER?

52. • DO ULTRA EXPLICIT OPT-IN
• HAVE A NEWSLETTER LANDING PAGE
• SELL IT LIKE A PRODUCT
• BUNDLE A SET OF EMAILS
• MAKE CONSENT A USER ATTRIBUTE
NEWSLETTERS

53. • WHAT HAPPENED SO FAR
• WHAT WE LOST
• A NEW FRONTIER
• Q&A
TODAYS JOURNEY

54. Q&A

55. SLIDES & VIDEO
GET.PIRATESKILLS.COM/
FACING-GDPAARRR

56. • BEN@PIRATESKILLS.COM
• +49-17630543705
• @BENSUFIANI
BEN SUFIANI

57. GDPR READY
ANALYTICS
JULY 18TH 2018
get.pirateskills.com/gdpr-analytics-workshop
CODE: PIRATESKILLSLIVE➡ 349€ ➡ 299€

58. NEXT LEVEL
SOCIAL ADS
AUGUST 1ST 2018