Social Media for Everybody

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Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.

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Social Media for Everybody

  1. 1. SOCIAL MEDIA FOR EVERYBODY BY A RELUCTANT AMATEUR
  2. 2. YOU WANT TO PROMOTE SOMETHING THIS GOAL CANNOT BE PURSUED DIRECTLY
  3. 3. MUST ENSUE FROM BEING PART OF A COMMUNITY THE INTERNET RESPECTS AUTHENTICITY AND GENEROSITY
  4. 4. YOU DON’T HAVE TO BE POLISHED JUST BE AUTHENTIC
  5. 5. YOU DON’T HAVE TO BE RICH OR FAMOUS JUST BE GENEROUS
  6. 6. YOU DON’T HAVE TO BE NOISY JUST LISTEN MORE THAN YOU SPEAK
  7. 7. AUTHENTICITY + GENEROSITY + LISTENING PLUS A FEW TOOLS AND STRATEGIES
  8. 8. SOCIAL MEDIA FOR EVERYBODY BY A RELUCTANT AMATEUR
  9. 9. @CHARLESVILLAGE @BHIVEBMORE @TEDXMIDATLANTIC @THESTOOP MY CREDENTIALS
  10. 10. THEN
  11. 11. NOW
  12. 12. BMOREFIBER.COM NOW
  13. 13. HOW DO YOU GET THE WORD OUT? FIRST PRINCIPALS, THEN TOOLS
  14. 14. LISTEN ACTIVELY HTTP://WWW.TECHNOTHEORY.COM/HOW-TO-USE-SOCIAL-MEDIA-GUIDE/
  15. 15. WORK ON IT EVERY DAY “COMPOUNDING INTEREST”
  16. 16. PROMOTE YOURSELF CAREFULLY WE ARE NOT HERE TO BE SOLD
  17. 17. YOU CANNOT OUTSOURCE SOCIAL MEDIA THERE IS NO “OBAMA BUTTON”
  18. 18. DON’T HIDE BEHIND A BRAND MORE PEOPLE ARE INTERESTED IN YOUR PROJECT THAN INTERESTED IN YOU
  19. 19. TECHNOTHEORY.COM ASMARTBEAR.COM CHRISBROGAN.COM YOU WANT PEOPLE TO TAKE ACTION
  20. 20. YOU WANT PEOPLE TO TAKE ACTION
  21. 21. SO YOU NEED TO HAVE A WEBSITE A SIMPLE WORDPRESS BLOG WILL DO NICELY
  22. 22. YOU NEED TO HAVE A BLOG THAT’S ALL YOUR WEBSITE SHOULD BE AT FIRST
  23. 23. INTERESTING CONTENT WINS HTTP://CAMMCAGE.BLOGSPOT.COM/2010/05/HIGHLANDTOWN-ANOTHER-KINDA-ARTS.HTML
  24. 24. MAKE INTERESTING CONTENT FOR OTHER PEOPLE HTTP://WEBLOGS.BALTIMORESUN.COM/NEWS/TECHNOLOGY/
  25. 25. DON’T FORGET ABOUT MARKETING & PR YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS
  26. 26. DON’T FORGET ABOUT MARKETING & PR YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS
  27. 27. PARTICIPATE ACROSS PLATFORMS
  28. 28. PARTICIPATE ACROSS PLATFORMS PING.FM / POSTLING.COM / TUBEMOGUL.COM
  29. 29. WATCH YOUR FOLLOWCOST FOLLOWCOST.COM
  30. 30. YOU CAN STILL BE PRIVATE HTTP://PLEASEROBME.COM
  31. 31. YOU CAN STILL BE PRIVATE HTTP://WWW.RECLAIMPRIVACY.ORG/FACEBOOK
  32. 32. “A True Fan is defined as someone who will purchase anything and everything you produce.” YOU ONLY NEED 1,000 TRUE FANS HTTP://WWW.KK.ORG/THETECHNIUM/ARCHIVES/2008/03/1000_TRUE_FANS.PHP
  33. 33. DEMO: IT’S NOT ABOUT THE TOOLS
  34. 34. GOOGLE READER TWITTER READITLATER FACEBOOK PAGES TWEETDECK FACEBOOK ADS COTWEET LINKEDIN GOOGLE ALERTS FRIENDFEED FEEDBURNER FLICKR GOOGLE ANALYTICS YOUTUBE GET SATISFACTION VIMEO BIT.LY USTREAM HACKER NEWS GITHUB WHOUSHOULDIFOLLOW GOOGLE DOCS MRTWEET GOOGLE GROUPS MEETUP.COM CAMPAIGN MONITOR BLOGGER / WORDPRESS DEMO: IT’S NOT ABOUT THE TOOLS
  35. 35. READ TECHNOTHEORY’S GUIDE: HTTP://BIT.LY/9SWXVO SEARCH FOR EXISTING COMMUNITY START A GOOGLE GROUP START A SIMPLE BLOG (WORDPRESS / BLOGGER) PICK YOUR PLATFORMS (TWITTER / FACEBOOK / ETC) BUY A DOMAIN NAME ($9) GET A LOGO (FRIENDS, 99DESIGNS, DESIGN OUTPOST, ELANCE) HOW TO GET STARTED PROPORTIONAL INVESTMENTS
  36. 36. FURTHER READING: - BASICS: HTTP://WWW.SOCIALMEDIAEXAMINER.COM - ONLINE RELATIONSHIP BUILDING: HTTP://BIT.LY/A5QJ3C - TURNING COMPLAINERS INTO CHAMPIONS: HTTP://BIT.LY/A0R3AV - 0 TO 6K SUBSCRIBERS IN 12 MONTHS: HTTP://BIT.LY/ATXGI0 - CHRIS ASHWORTH: HTTP://TWITTER.COM/CHRIS_ASHWORTH - BOOK: CRUSH IT! REFERENCES / EXAMPLES THESE SLIDES AND ALL URLS WILL BE POSTED TO SUBELSKY.COM
  37. 37. THANK YOU! MIKE@SUBELSKY.COM // @SUBELSKY // @IGNITEBALTIMORE

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