This document summarizes the visual search and analytics platform Ditto, which allows brands to analyze images shared on social media that reference their brands. Ditto uses computer vision technology to identify brand logos and keywords in images, even when not explicitly mentioned in text. It provides insights into customer demographics, interests, influencers, competitive analysis, and more to help brands with marketing strategies. A free trial is available to test the platform's capabilities on sample brands.

1. Visual Search for Social
Featuring images from US top-selling chocolate brands Reese’s,
M&M’s, Hershey’s, Snickers & Kit Kat during October 2014

2. Social photos continue to expand with more than 1.8 billion shared daily.
Mary Meeker 2014 Internet Trends Report

3. Photos capture what people are passionate about and often include brands.

4. But 85% of images with brands do not reference the brand in the text.
NO REFERENCE TO
Reese’s
NO REFERENCE TO
Hershey’s

5. And less than 2% currently follow the brand they share in pictures.
@benandjerrys followers
People who
mention “Ben”
or “Jerry” in text
People who have a B&J
photo and follow brand
237,000
People showing B&J in
their photos
123,725
29,625
3,555

6. Ditto helps marketers “Get the Pictures.”
• Proprietary visual search engine
• Built by MIT-trained vision scientists
• Scours multiple platforms (currently Twitter, Instagram, Tumblr)
• Finds tiny, obscured and upside-down logos in cluttered environments
• 7 patents filed

7. Ditto has three primary applications for brand marketers.
Real Time Customer Insights
Visual Analytics
Community Growth

8. Visual impressions for these top 5 chocolate brands have been
fluctuating with Kit Kat as the overall leader.

9. Our SaaS platform allows you to quickly sort brand and competitive images.
Kit Kat Snickers
Filter by continent, date, platform and custom tags and sort by recency,
popularity, smiles, groups and logo size to dig deeper.

10. Explore profiles of customers engaging with your brand and competitors.
Kit Kat Snickers
Use real people to create customer empathy within your organization. Highlight
differences in gender, ethnicity and style and bring customer personas to life.

11. Learn what they are saying with photos of your brand.
No surprise, Halloween is the most common hashtag associated with Kit Kat this month.

12. Drill down to see the pictures associated with each hashtag.
Kit Kat

13. See who they follow.
Reese’s
Snickers
The most commonly followed celebrity among handles posting Reese’s was Taylor Swift at 4% followed
by other pop stars, comedians and sports channels. Drizzy was the most commonly followed celebrity
for handles posting Snickers.

14. And where they are from.
Snickers Hershey’s
Hershey’s appeared more often than Snickers in photos in the Northeastern US and Latin America.

15. Understand usage occasions, pairings and sentiment in the wild.

16. Discover and harness authentic brand love.

17. Quantify social campaign exposure from ads, sponsorships and events.

18. Identify most influential sharers and engage directly
or create a Twitter-tailored audience. (Kit Kat example)

19. Drill down to better understand and leverage potential brand advocates.
@DearSxrah, who thanked Marlo for Green Tea Kit Kat, has over 3000 followers,
tweets 200+ times week about school, gym and clothes and maintains a Tumblr blog.
She also recently tweeted photos of Starbucks and Nutella. Engage with Sarah!

20. Understand competitive set and potential partners
via social photo affinities.
Among handles who posted Snickers images, Twix and Jelly Belly over index in their
photos while Kit Kat and Skittles under index.

21. Finally, Ditto can protect against brand hacks and potentially negative
associations with an early warning system.

22. See what’s happening this week in our streaming gallery.
The top brands are all down from last week’s Halloween surge.
See live stream for more categories at streamditto.com

23. Put Ditto to work to grow your brands today!
Customer Intelligence
Inform innovation pipeline
Personify customers for positioning and
content creation
Monitor campaigns, competition & aspirational brands
Customer Cultivation
Directly engage based on photo conversation and/or
level of influence
Identify affinities for partnerships and ad targeting
Protect against offensive posts

24. Test drive our platform for 6 sample brands:
StartDitto.com
Request a live demo with info on your brand
Or contact info@ditto.us.com