Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 Things To Know From Day 1 Of Apple's WWDC

11,393 views

Published on

A quick guide to everything you need to know from Day 1 of Apple's World Wide Developer Conference.....and what it means for marketers going forward

Published in: Technology, Marketing

5 Things To Know From Day 1 Of Apple's WWDC

  1. F I V E T H I N G S T O K N O W A P P L E W W D C 2 0 1 5
  2. 2 Apple came roaring out of the gate on day one with several announcements.
  3. 3 Some were eye-popping.
  4. 4 Some were telling about its future directions.
  5. 5 WWDC 2015 THINGS TO KNOW FROM DAY 1
  6. 6 W W D C 2 0 1 5 : 5 T H I N G S T O K N O W APPLE WATCH GETS A TAILWIND1
  7. 7 A P P L E W A T C H G E T S A T A I L W I N D • Apple announced WatchOS 2, a major upgrade from the original WatchKit (which was criticized for limited access to sensors and other key areas for developers). • Apple Watch apps will get a lot more interesting as they become native apps, releasing them from dependence on the iPhone. • Functionality originally anticipated at launch, such as streaming heart rate and optical sensor, are now open to developers. • Retail sales are set to begin by the end of June.
  8. 8 W W D C 2 0 1 5 : 5 T H I N G S T O K N O W RIP PASSBOOK. LONG LIVE APPLE WALLET.2
  9. 9 L O N G L I V E A P P L E W A L L E T • Apple officially retired Passbook and is doubling down on Apple Pay by introducing a major upgrade in the form of Apple Wallet. • This is being viewed as a transition from a passive utility (downloading tickets, loyalty cards, etc.) to an active platform (combining existing functions with owning transactions, credit cards, cash, etc.). • The new Apple Wallet application also offers contextual suggestion matching your location (e.g. Home Depot) with the corresponding card as first suggestion.
  10. 10 W W D C 2 0 1 5 : 5 T H I N G S T O K N O W SIRI GETS SMARTER3
  11. 11 • Apple reaffirmed its love for Siri with two important announcements intended to deliver a more proactive experience value. • Siri will now link to numerous embedded functionalities like retrieving information from your email or related apps as well as sensing when you get into your car. • She’s also getting a facelift with a whole new user interface to reflect her more dynamic skillset. • She is also reportedly now 40% more accurate. S I R I G E T S S M A R T E R
  12. 12 W W D C 2 0 1 5 : 5 T H I N G S T O K N O W THE INTERNET OF THINGS JUST GOT INTERESTING4
  13. 13 • Now that Apple has proven it’s capable of migrating past the mobile device with Apple Watch, it reinforced its intention to be the platform for a connected world with CarPlay and HomeKit announcements. • Auto manufacturers will now be able to create apps that use Apple’s CarPlay system to control car features. • HomeKit will soon be able to control a number of new types of smart home products, including security systems, motion sensors, carbon dioxide monitors, and window shades. Right now, HomeKit only covers the basics, including locks and lights. A P P L E M A K E S A N I O T P L A Y
  14. 14 W W D C 2 0 1 5 : 5 T H I N G S T O K N O W APPLE IS BECOMING A CLOUD COMPANY5
  15. 15 • It may sound counterintuitive to think of Apple as a cloud company, but its ambitious launch of its streaming music service and related announcements will make Apple a player in Cloud. • Streaming music service will start June 30 at $9.99 a month. • This is complemented by a $4 billion investment in data centers including original Apple-designed and built servers. • Target: 100 million subscribers which, if achieved, would double paying subscribers for all other streaming services combined. • iOS 9 will reportedly offer an iCloud app as well as iCloud monitoring for HomeKit (underscoring future cloud-based integrations). • iPod/iPad family has been conspicuously removed from the apple.com homepage and is buried at the bottom of the streaming service page. A P P L E H E A D S T O T H E C L O U D
  16. 16 1. Apple Watch just got more interesting 2. Wallet = further expansion into payment innovation 3. SIRI’s been sent to finishing school 4. CarKit and HomeKit expand IoT presence 5. Apple is now a Cloud player S U M M A R Y
  17. 17 GET IN TOUCH Ben Gaddis Chief Innovation Officer Ben.gaddis@t-3.com 512-721-1380 www.t-3.com Images sourced from: TechCrunch.com and 9to5mac.com
  18. T H A N K S

×