Over the course of my career I’ve had a number of moments where I learned something that changed my overall thinking, the way I look at the business and the overall trajectory of my career. Many of these things were taught to me by important people in my life But unfortunately they were usually taught to me after I made a mistake. My goal this afternoon is to share some of those things with you in the hopes that you don’t make the same mistakes.
Who here wants to go into advertising? Then you probably won’t like this first tip.
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2 0 1 5 : 5 T H I N G S T O K N O W APPLE WATCH GETS A TAILWIND1
7 A P P L
E W A T C H G E T S A T A I L W I N D • Apple announced WatchOS 2, a major upgrade from the original WatchKit (which was criticized for limited access to sensors and other key areas for developers). • Apple Watch apps will get a lot more interesting as they become native apps, releasing them from dependence on the iPhone. • Functionality originally anticipated at launch, such as streaming heart rate and optical sensor, are now open to developers. • Retail sales are set to begin by the end of June.
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2 0 1 5 : 5 T H I N G S T O K N O W RIP PASSBOOK. LONG LIVE APPLE WALLET.2
9 L O N G
L I V E A P P L E W A L L E T • Apple officially retired Passbook and is doubling down on Apple Pay by introducing a major upgrade in the form of Apple Wallet. • This is being viewed as a transition from a passive utility (downloading tickets, loyalty cards, etc.) to an active platform (combining existing functions with owning transactions, credit cards, cash, etc.). • The new Apple Wallet application also offers contextual suggestion matching your location (e.g. Home Depot) with the corresponding card as first suggestion.
10 W W D C
2 0 1 5 : 5 T H I N G S T O K N O W SIRI GETS SMARTER3
11 • Apple reaffirmed its
love for Siri with two important announcements intended to deliver a more proactive experience value. • Siri will now link to numerous embedded functionalities like retrieving information from your email or related apps as well as sensing when you get into your car. • She’s also getting a facelift with a whole new user interface to reflect her more dynamic skillset. • She is also reportedly now 40% more accurate. S I R I G E T S S M A R T E R
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2 0 1 5 : 5 T H I N G S T O K N O W THE INTERNET OF THINGS JUST GOT INTERESTING4
13 • Now that Apple
has proven it’s capable of migrating past the mobile device with Apple Watch, it reinforced its intention to be the platform for a connected world with CarPlay and HomeKit announcements. • Auto manufacturers will now be able to create apps that use Apple’s CarPlay system to control car features. • HomeKit will soon be able to control a number of new types of smart home products, including security systems, motion sensors, carbon dioxide monitors, and window shades. Right now, HomeKit only covers the basics, including locks and lights. A P P L E M A K E S A N I O T P L A Y
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2 0 1 5 : 5 T H I N G S T O K N O W APPLE IS BECOMING A CLOUD COMPANY5
15 • It may sound
counterintuitive to think of Apple as a cloud company, but its ambitious launch of its streaming music service and related announcements will make Apple a player in Cloud. • Streaming music service will start June 30 at $9.99 a month. • This is complemented by a $4 billion investment in data centers including original Apple-designed and built servers. • Target: 100 million subscribers which, if achieved, would double paying subscribers for all other streaming services combined. • iOS 9 will reportedly offer an iCloud app as well as iCloud monitoring for HomeKit (underscoring future cloud-based integrations). • iPod/iPad family has been conspicuously removed from the apple.com homepage and is buried at the bottom of the streaming service page. A P P L E H E A D S T O T H E C L O U D
16 1. Apple Watch just
got more interesting 2. Wallet = further expansion into payment innovation 3. SIRI’s been sent to finishing school 4. CarKit and HomeKit expand IoT presence 5. Apple is now a Cloud player S U M M A R Y
17 GET IN TOUCH Ben
Gaddis Chief Innovation Officer Ben.firstname.lastname@example.org 512-721-1380 www.t-3.com Images sourced from: TechCrunch.com and 9to5mac.com