Estimation of the impact of iPhone, before its initial launch. (June 2009). - the paper, submitted for Internet marketing class of PNU, 2009.

1. Prologue: the phone of the next month.

2. Have you ever heard
‘The phone of the next month’?

4. Factor 1.
iphone hasn’t launched in Korean market
yet. However, it is already a hot issue in
Korea. There are more than 300 internet
communities about iphone in Daum and
Naver.
Factor 2.
Approx. 76000 news per month
- Searched by Google -
Hasn’t launched in Korea yet Massive amount of news

5. How iPhone influence
the Korean mobile communication market?
Presentation Designed by JK

6. Chapter 1.What is iPhone?

7. The most popular smart phone in the world

8. Designed by JK
What is iPhone? ; 3 devices in one
With the, you can make a call
simply by tapping a name or
number in your contacts or
favorites list, your call log, or
just about anywhere.
Multi-Touch interface on iPhone

9. Designed by JK
What is iPhone? ; 3 devices in one
Wide Screed iPod
iPhone includes the iPod, the
most popular MP3 player in the
world. It shows off your content
- music, movies, TV shows, and
more - on 3.5 inch display

10. Designed by JK
What is iPhone? ; 3 devices in one
Mobile Internet device
iPhone uses fast 3G and Wi-Fi
wireless connections to deliver
rich HTML email, Maps with GPS,
and Safari

11. Designed by JK
What is iPhone?
iPhone was selected as ‘The best
invention of 2007’ by TIME.

12. Designed by JK
0
0.15
0.3
0.45
0.6
Jun ‘06 Jan ‘07 Jul ‘07 Jan ‘08 Jun ‘08 Dec ‘08 Jun ‘09
RIM/Blackberry Palm Apple
Future Smart Phone buyers
- Percentage of respondents planning on buying a smart phone over next 90 days -
iPhone is getting more popular

13. Chapter 2. So, why iPhone is that popular?

14. 1. Design
Simple,
but SEXY

15. Designed by JK
It changed the trend of mobile
from function to design.
iPhone is not only simple, but also REFINED
* One-button design
* Stainless-Chrome material
* Bar-typed design
1.Attractive Design

17. 2. User Interface
Easy and COOL

18. Designed by JK
2. Convenient User Interface
* Static electricity touch sys.
* No delay
* Just 4 ways to operate iphone :
Flick. Drag, Long tap, Multi-touch
Easy and convenient Graphic User Interface
It provides the ideal GUI(Graphic User Interface) for the user.

19. 3. Infinitive expandability

20. Designed by JK
Apps for
sports
Apps for
travel
Apps for
car
Apps for
cook
Apps for
health
Apps for
games
3.Various application program
Numerous amount of Apps in App store

21. Designed by JK
People can develop their own App
iPhone developer’s kit Apple’s test Distribution
* Countless Apps for every objectives.
* iTunes store’s(World No.1 music store) powerful network effect
People can buy not just a mobile
phone, but also ‘iPhone Network’.
3.Various application program

22. Wireless Internet
Internet Modem
3. Real wireless Internet

23. Designed by JK
* GPS & Navigation * Web Chat * Internet Tethering,Web surfing
4.Wifi
It offers a real-convenient Internet
connection and usage

24. 4. Because it’s Apple!

25. Designed by JK
4.Apple’s loyal customers
Apple’s has very loyal customers who
are dying to buy apple’s product.

26. Chapter 3. How will iPhone change Korea?

28. Designed by JK
iPhone’s official launching in Korean Market

29. Designed by JK
1. Mobile Communication Industry
As soon as iPhone has launched, free Wifi
will be a trend in Korean market as well.
Because of iPhone’s free Wi-fi tech, mobile communication
companies’ will have a hard time
<KT’s mobile data service cost>

30. Designed by JK
2. Mobile phone manufacturing Industry
They will put WIFI and try to develop a Smart phone to
compete with iPhone

31. Designed by JK
3. Mobile service and Contents
iPhone already drives the development of Korean
application store
SKT’s Tstore
<KT’s Show store(Planning)>

32. Designed by JK
3. Mobile service and Contents
<Jump of Contents service companies’ stock price>
iPhone also drives the investment on the mobile
contents industry.

33. Conclusion

34. It’s NOT just a mobile.

35. It’s a driver of new ubiquitous society for
the world, include Korea.

36. Thank you for your listening.