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Linked in for job seekers v2


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Linked in for job seekers v2

  1. 1. The Power of LinkedIn: Find, Be Found and Engage Brandy Nagel
  2. 2. Online Networking <ul><li>A complement to traditional networking. </li></ul><ul><ul><li>Relationship-based </li></ul></ul><ul><ul><li>Makes your network visible for you and for your connections </li></ul></ul>
  3. 3. Who’s Using It? <ul><li>50 million people are on LinkedIn. </li></ul><ul><li>All Fortune 500 companies are represented – at a director level or above. </li></ul><ul><li>More than 300,000 CEOs on LinkedIn. </li></ul>
  4. 4. Through LinkedIn you can: <ul><li>Find and be found </li></ul><ul><li>Engage people in conversation </li></ul><ul><li>Access more people – the right people </li></ul><ul><li>Research companies </li></ul><ul><li>Discover inside connections </li></ul><ul><li>Manage your online reputation </li></ul>
  5. 10. <ul><li>When you join, you create a profile - </li></ul><ul><li>your professional accomplishments. </li></ul><ul><li>It is a dynamic document. </li></ul><ul><li>Many people simply paste in their resume. </li></ul>
  6. 14. Name Headline Location Industry Picture Status update This section auto-populates Websites Public Profile URL
  7. 16. Are you a “brand name” product or a “generic” ?
  8. 17. Add a middle initial or middle name. Add a common mis-spelling of your name in the specialties section. My last name rhymes with “bagel” and is commonly misspelled “nagle”
  9. 18. LinkedIn’s Photo Policy: We consider a photo appropriate as long as it does not contain content that is copyrighted… and does not contain offensive content. If your photo is not an image of yourself or does not contain an actual photograph, it is considered inappropriate.
  10. 19. Unique web address – direct to your public profile Make this consistent with your personal branding.
  11. 20. Summary Specialties Write in your own voice. When in doubt, keep it short. Use key words.
  12. 21. Key words CPA = Certified Public Accountant <ul><li>PMP (Project Management Professional) is one of five concentrations offered by the Project Management Institute in the study of Project Management: </li></ul><ul><ul><ul><li>PMP = Project Management Professional </li></ul></ul></ul><ul><ul><ul><li>CAPM = Certified Associate in Project Management </li></ul></ul></ul><ul><ul><ul><li>PgMP = Program Management Professional </li></ul></ul></ul><ul><ul><ul><li>PMI RMP = Risk Management Professional </li></ul></ul></ul><ul><ul><ul><li>PMI SP = Scheduling Professional </li></ul></ul></ul>
  13. 24. Consider for Your Summary… <ul><li>Jargon does not explain value: </li></ul><ul><li>Eliminated the need for TPS Reports. </li></ul><ul><li>Valuable to any business: </li></ul><ul><li>800% increase in e-newsletter open rates in one year - from 200 to 1,600 readers. </li></ul><ul><li>90% reduction in annual printing costs, from $20,000 to $2,000. </li></ul>
  14. 26. <ul><li>Tell how you… </li></ul><ul><ul><li>Increased sales </li></ul></ul><ul><ul><li>Increased profit </li></ul></ul><ul><ul><li>Increased productivity </li></ul></ul><ul><ul><li>Reduced costs </li></ul></ul><ul><ul><li>Reduced waste </li></ul></ul><ul><ul><li>Saved time </li></ul></ul><ul><ul><li>Made a “headache” go away </li></ul></ul><ul><li>Be specific. Be bold. Be accurate. </li></ul>54% reduction of expenses over five years.
  15. 27. <ul><li>The difference between the almost right word & the right word is really a large matter--it's the difference between the lightning bug and the lightning. </li></ul><ul><li>-Mark Twain </li></ul>
  16. 28. LinkedIn does not have spell check!
  17. 30. Dual Roles? <ul><li>Corporate career </li></ul><ul><li>Professional life </li></ul><ul><li>Use LinkedIn </li></ul><ul><li>Freelance work </li></ul><ul><li>Hobby that makes money </li></ul><ul><li>Consider using Facebook </li></ul><ul><li>Visual CV </li></ul><ul><li>a web-folio </li></ul>
  18. 31. Always have at least one other email address assigned to your account should you lose access to the primary email address. Account & Settings > Personal Information > Email Addresses
  19. 33. “ 2 A.M. is a lousy time to try to make new friends.” Dig Your Well Before You're Thirsty by Harvey Mackay
  20. 34. Who do you know? <ul><li>Co-workers </li></ul><ul><li>Classmates </li></ul><ul><li>Neighbors </li></ul><ul><li>Friends </li></ul><ul><li>Relatives </li></ul><ul><li>Teammates </li></ul><ul><li>Service providers </li></ul><ul><li>Mentors/Mentees </li></ul><ul><li>Customers </li></ul><ul><li>Vendors </li></ul><ul><li>Think of everywhere you worked, lived, volunteered, worshipped, hung out…you know hundreds of people. </li></ul>
  21. 35. Contacts & Connections <ul><li>Add everyone you know into Outlook. </li></ul><ul><ul><li>Make sure each one has an e-mail address </li></ul></ul><ul><li>Export those connections to LinkedIn. </li></ul>
  22. 37. <ul><li>Old school: only invite people you would be willing to recommend </li></ul><ul><li>indiscriminate selective </li></ul>Who to Invite?
  23. 38. New school: dinner party introduction
  24. 39. Some people have hundreds of contacts. How strong can those relationships be?
  25. 40. <ul><li>weak tie: a friendly yet casual social connection. </li></ul><ul><li>Research shows people don't get their jobs through their friends . The get them through their acquaintances . Why? </li></ul><ul><ul><ul><li>The Tipping Point: How Little Things Can </li></ul></ul></ul><ul><ul><ul><li>Make a Big Difference by Malcolm Gladwell </li></ul></ul></ul>The strength of weak ties
  26. 41. As of April 2009
  27. 43. Personalize <ul><li>Great to see you on LinkedIn! I'd like to add you to my professional network. </li></ul><ul><li>Brandy </li></ul><ul><li>or </li></ul><ul><li>It was great to meet you at the Courtney’s cook out. As I mentioned, my neighbor works in the finance department at IBM. Let me know if you are interested, and I’ll make an introduction. </li></ul><ul><li>-Brandy </li></ul>
  28. 44. Best invitation I ever received <ul><li>I'd like to add you to my professional network on LinkedIn. Three reasons, 1) We both know Jeannie Rider - I sat across the hall from her last year. Awesome lady. 2) GT Yellow Jackets, and I need Colorado GT contacts to network into some Project Management roles. 3)You are speaking at Mt Pigs, and I will be sad to miss the talk. - Ron </li></ul>
  29. 48. Loophole!
  30. 49. Groups <ul><li>Alumni groups </li></ul><ul><li>Previous employers </li></ul><ul><li>Professional associations </li></ul><ul><li>LinkedIn Roswell </li></ul><ul><li>Consider creating a group </li></ul>
  31. 50. Groups
  32. 52. Groups
  33. 53. Introductions
  34. 56. <ul><li>Can I remove a person from my list of connections? </li></ul>
  35. 57. Bonus tips <ul><li>Check your online reputation: </li></ul><ul><li>Check out xobni (“inbox” spelled backwards). </li></ul><ul><li>Set up a Google alert for yourself. </li></ul>