My evaluation


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My evaluation

  1. 1. Front cover A lot of media magazines use a medium close up on the front of their magazine as this shows the face of the person, but also shows part of their clothing to give more of a feel for the personality of the individual. This is the original image which I used for the front cover of my magazine and is a medium close up also, sticking to the convention of media magazines shown by the pictures of the magazines down the side of the page. I have also used high key lighting to make the model stand out similar to that in Vibe and NME. The photo has also been taken in a studio similar to all of the magazines down the side. However, the photograph in Kerrang has a dark coloured background which makes it look less like a studio image. The use of casual clothing is conventional to certain music magazines but not to all. In my magazine, I decided to use casual clothing for the photograph on the front cover as I wanted to give the feel that the picture wasn’t taken in a studio but was just taken at a random time. This is also helped by the lack of eye contact suggesting that the person is unaware that they are being photographed shown in the Kerrang magazine. Casual clothing is used in Kerrang and Vibe on the left but not in NME where the clothing worn by Rihanna is more formal. I chose to use a male icon on the front of my magazine because in my research, it showed that my target audience would be aimed at male. Therefore having this picture on the front of my magazine would be used as an inspirational figure, similar to that in the Vibe and Kerrang magazines. When evaluating I chose to look at the Kerrang magazine as this was the same genre as my magazine, and as all of the conventions are very similar, I would say that I have stuck quite closely to the conventions of a media magazine.
  2. 2. Front cover On the front cover of my magazine, I used the idea from other magazines to put the model in front of the title of the magazine. This seems to be done in all magazines and is an accepted convention. It is also a convention to put the name of the magazine right at the top of the page and have it in large bold font. I also have a barcode in the bottom life hand corner and issue number in the top right which I have seen on every magazine that I have analysed. The main headline I have done in different sized fonts which I haven’t seen on many front covers, but I chose to go against this convention as I believed that it would make the name of the person stand out from the rest of the headline and would draw people to it. I put the main storylines down one side of the page which also seems to be done in most magazines that I have looked at. The colour scheme which I chose to use does not reflect the conventions used in media magazines. In my research, I chose a colour scheme of black, white, green, and blue. However, when I started to produce my magazine, I realized that these colours didn’t stand out as much on the page as just black and white and therefore changed the original colour scheme. Most magazines have a colour scheme of yellow, red, black and white, or something similar to this and I have therefore challenged the media conventions in this sense. Although I haven’t included yellow and red, I have used mainly white and black for the cover lines, which shows that to some extent I have followed the conventions of music magazines.
  3. 3. Contents page On my contents page, I have copied ideas from other magazines by using an image of a male with a guitar with what appeared to be in concert. However, I have not followed the convention of the magazine by editing the image to make it black and white. I did this as when I did my research into the theme which I wanted to base my magazine on, I found that there were quite a lot of images which were in black and white or had some sort of effect on them and therefore put this theme into my magazine. With this image, I blurred out the face as it was for a competition. I haven’t come across a magazine which has a photograph like this on their contents page but I decided to blur the image and make it unique to my magazine. However, the costume that I used is very conventional to the type of magazine which I produced:- indie rock. It is quite unique to see an indie rock solo artist which is a woman, but I included this image as I wanted my magazine to go against certain stereotypes. Although I have not followed conventions of a typical magazine with this image, I included it as I thought this type of image should be more common in indie rock magazines such as Kerrang, NME, etc. I decided to use casual clothes with this image as the girl is quite young and not properly famous at the issue of this magazine but is rising. I have seen many magazines which use casual clothes and therefore have stuck to the conventions of an indie rock magazine. The photograph is taken in a studio and, on the contents page, has a white background. This makes the picture look very bright which is quite conventional to certain magazines.
  4. 4. Contents page On my contents page, I have in some ways stuck to the conventions of a typical media product. All magazine contents pages have some sort of title at the top of the page, most of them just being ‘contents’, but some magazines have their own unique title such as NME. Also, most magazines have either the issue number or the date underneath the title which I have also done. I have set out my page into 3 columns. All of the magazine contents pages I looked at had some sort of column arrangement, but none I saw had the whole page split into columns. I did this because I thought that it would make the page look neat. When I was analysing contents pages, I found that most of the pages had a larger photograph that stood out on the page. However, I decided to make all of my photographs of the same size as they were all as equally as important. Originally I planned to have the bottom half of the page set into two columns and the rest of the page filled with two pictures. However, when I started to make the contents page, I found that the images I was using were didn’t look right in the places that I originally planned to put them because they were a bit of a funny shape. I have used the left hand side of the page to advertise ‘feature’ articles. Although not always in the same place, most magazines also have something like this to separate the main articles from the rest of the articles.
  5. 5. Double page spread With the image on the double page spread, I originally planned on using a serious image. However, when I did the photoshoot and experimented with certain scenarios, this image seemed to be the image which was most related to the content of my article. Most magazines do have serious photos for their double page spreads but some articles (particularly those about bands) will use images which aren’t serious. By using an image like this then, in some ways I went against the conventions of a magazine but in other ways I followed the conventions. Although most images don’t advertise channels or festivals, I decided to go against this idea and use the prop of the E4 sign. This was used to draw potential buyers in. By using the E4 sign, it intrigues the viewers as to what the article is about which will then persuade them to buy the magazine to read the full article. On my original image, it had shadows as a resultant of the lighting arrangement in the photoshoot, I decided to edit the image so the shadows did not exist which made the image look brighter. On most double page spreads which I viewed, the photographs on these certain pages had high lighting and looked quite bright so by doing this, I followed the conventions of the type of magazine which I produced. The image which I took was in the studio which sticks to the convention of most magazine double page spreads.
  6. 6. Double page spreadIn my double page spread, I used a large ‘H’ standing for Hiplife magazine. I originally got this idea from Q magazine when evaluating other magazines and decided that I would like to use something like this as I thought that it drew attention to the page whilst also advertising the magazine. Although it is used in Q magazine, it did not follow the conventions of normal music magazines as I have only seen this used in one other magazine. I have also used a large pull quote at the top of the page. This is used in a lot in music magazines as it gives the reader some idea of what will be included in the article. Although I did stick to the convention of the magazine in that sense, I used different colours to make the quote stand out which I have not seen done in other magazine developing the conventions of a music magazine. I put page numbers at the bottom of the page which is used in every magazine, and also included the issue number. I have also set out my text into 3 columns. Columns are used in every magazine therefore following the conventions. The photograph takes up one side of the double page spread and the other side is taking up by the actual article. This seems to be the case in most magazines which I have researched. The colour scheme that I used is very neutral with quite pale colours which seems to be the case in most music magazines. However, I chose to use a white background whereas most magazines don’t use photographs from a studio and therefore have their own backgrounds.
  7. 7. The girl on the bottom left hand side of the page is shown to be wearing casual yet fashionable clothes, minimal make up, straight hair, and nice nails. I have chose this appearance as I thought that it would best represent a teenage girl. The girl I have used looks quite shy and timid as she is not looking directly at the camera suggesting that this particular social group may be quite vulnerable. This may appeal to the audience I have chosen as she is an attractive young girl which may interest the younger men which my magazine is more aimed at. However, the female readers may relate themselves to her and therefore read about her story. The girl on the bottom right of the contents page is represented in a different way. Although we cannot see her face, we can see by her clothes that she is very ‘hipster’. This particular fashion is now considered to be quite popular in teenagers. Her hair is curled and tidy showing that she cares about her appearance. Her stance, with her hand on her hip and the ‘peace’ sign with her fingers, almost shows a rebellion which is considered stereotypical in teenagers. Although the girls on my magazine are represented in different ways, it still represents this particular social group as fashionable and attractive. Gender - Female
  8. 8. On the front cover of the magazine, I have used a male character who is represented as a bit of a thug. He looks to be in his late teens and therefore represents this social group. I have specifically used this person as his appearance is quite ‘rough’, with messy hair, stubble, and an ear stretch. The collar on his jacket is up which is also considered to be quite rebellious. It is also quite stereotypical of people in this social group to smoke so I shown him blowing smoke out of his mouth and looking away from the camera as if he has something to hide. In this image, the male is looking quite intently at the guitar showing he has quite an interest in what he is doing. This shows the social group as quite passionate and talented. It is quite obvious in the picture that the male is quite young and therefore enforces the stereotype that young males like to listen to music and are interested in it. Genre - Male In the photograph on the double page spread, I have used the same male as on the front cover and on the contents page, but have represented them in a different way. The photograph shows two teenage boys who are messing around and look like they are having a good time which is what teenagers stereotypically do. The clothes which they are wearing, (jeans, trainers, and smart t-shirts) are what we associate as casual clothes and therefore shows this particular social group of young teenage boys to be quite casual and laid back.
  9. 9. In my magazine, I have only used one ethnicity, white British. Although I wanted to have different ethnicities in my magazine, coming from a predominantly white British city, it is hard to find people of different ethnicities to participate. Therefore the magazine shows an unintentional bias towards this ethnicity of people, maybe showing them to be more important that other ethnicities which is not how I planned my magazine to be perceived. Class/Ethnicity I have included quite a lot of information about festivals in my magazine which suggests that it is predominantly aimed at middle class and above people as lower class people are unlikely to be able to afford a ticket to one of these festivals. However, I have also included information about competitions which could appeal to a lower class background because they may be able to win free tickets to festivals and money.
  10. 10. I think that a publisher such as IPC would distribute my product. This is because they publish NME magazine which is similar to mine so they already have expertise in distributing this type of magazine. However, because this is the only music magazine they distribute, it means that there is room for another music magazine to be published here. IPC are the UK’s leading consumer magazine which means that they are very well known and have the ability to market my magazine efficiently and help to boost sales. They also market their products in lots of different ways for example across print, mobile, tablets, and events. This therefore means there are lots of different ways in which the product can be distributed which would help to widen my audience base and sell more copies. It would also mean that people will have different ways of accessing it. For example, if one week a reader was unable to go the shop and buy a copy, they may be able to buy it online and read it from their computer so it therefore doesn’t give people an excuse not to read the magazine. I would also consider Bauer media group to publish my product because they are very well known and would be able to distribute it very effectively. Large audience NME is the only other music magazine ‘IPC media was founded in 1958 and sells over 350 million copies of magazines each year. They are the UK’s leading consumer magazine publisher and engage with almost two thirds of the women in the UK and 42% of men. IPC is divided into six sections; newspapers, magazines, trade and technical, books, printing, and new products. It sells a few of the most recognised newspapers in the UK, the Sun and the Daily Mirror. The magazines which they publish are made to target the general population of male and woman in separate magazines, and also upmarket women. Some of the magazines which they publish are; Teen now, Marie Clare, Look, and Nuts.’
  11. 11. ‘Josh is a 22 year old male who lives in York. He enjoys going out on a weekend and going to gigs, some of which he takes part in with his band. He likes to sing, play guitar, and can also play the drums. He has a full time job working in a small music store selling equipment and records. He buys HipLife magazine every week and is subscribed to it. Although most of his interests involve music, he is also a very athletic person, involved heavily in rock climbing, diving, and doing marathons. Josh and his girlfriend like to read HipLife magazine together. In the future, Josh would like to make a career out of music with his band mates and hopefully one day he will appear in HipLife magazine.’ This is the reader profile that I produced before making my magazine. I think that the audience would be older teen males, who maybe go to college or university. It would also appeal to individuals who enjoy indie-rock music, and maybe are looking to be a musician themselves. When I did my survey, I found that most of the people who would read my magazine would be males aged between 17 and 23, who either in college, or employed with a full time job, so this is the audience I initially aimed my magazine at. However, I found that when creating the magazine, I aimed it more towards females by using certain language that would appeal to females such as ‘Billie joe Armstrong talks ladies’. It is also aimed more at middle class people as the clothes the models are wearing are from high street brands, and the language I have used in my magazine, such as slang words, are stereotypical of this class group, and would not really appeal to the upper class.
  12. 12. To attract my audience, I used models who would be the same age as my readers to either inspire them or attract them. Because the survey showed that there was a higher proportion of males that would read my magazine, I decided to use a male on the front cover of my magazine so readers would be able to relate to him. I also decided to use a male which was in the age range of my expected readers. I dressed him in casual clothes to further help to relate to the audience of my magazine, middle class college students which would also stereotypically tend to dress this way. I also attracted my audience by including information about festivals in my magazine. It tends to be more teenagers that attend festivals than other age groups. However, other people that do attend festivals may also be interested in reading my magazine because of the information inside it and therefore expanding the audience. I made the front cover quite plain and easy to read trying not to overpower the readers with information. I thought that this would help to attract my audience as stereotypically, teenagers aren’t seen to be big readers and therefore didn’t put too much to read on the front cover on the magazine which I thought would help to attract them. I also made sure that the text was bold and stood out against the background so that potential buyers wouldn’t actually have to read anything before they were attracted to the magazine. To address my audience, I used a question to make the audience feel like they were interacting with the magazine and maybe feel like they were part of something. It therefore encourages them to buy the magazine as an ‘escape’ from the normal lives which many teenagers like to do. The question itself ‘Who’s this weeks mystery guest?’ challenges the reader to see if they can figure out who the guest is. This may therefore attract them as they feel proud of themselves if they manage to correctly identify the mystery guest. The found that I chose to use for the masthead would help to attract readers as it is quite ‘indie’ and unique, which would be the same as the personality of most of the people reading my magazine. It also helps to attract readers because of the actual name of the magazine, ‘HipLife’. It makes the readers think that somehow by read the magazine that their life will be better and more ‘hip’. This therefore tricks them into buying the magazine.
  13. 13. On the contents page, I have used a gradient fill to attract the reader. This first of all draws their eyes to the features of the magazine, and informs them of the most important articles in the magazine. I have also used black boxes and white boxes to separate the summaries, making it easier for readers to see which title belongs to which page number. If it is easier for the reader to see this, then they are more likely to purchase the magazine because it means that they won’t have to put any effort into figuring out where to go for a specific article. I have included information about how to follow on social networking sites at the bottom of the page because teenagers are stereotypically into social networking sites. This will therefore attract readers because if they know that they can interact with the magazine on social networking sites then they may be more likely to buy it. Another way in which I have attracted readers is by using the same font for the word ‘HipLife’ as I have on the front cover. This will help to create an association between this font and the magazine and therefore when people see this font again, they will think of the magazine. I have addressed the readers on this page by including a question at the top of the page in large letters so that it is the first thing that they will see when opening the page. This will make them feel like they are interacting with the magazine, again. I have also used the third person quite a lot e.g. ‘you’ to make people feel like the magazine is speaking directly to them.
  14. 14. Technologies I have used: • Powerpoint • Slideshare • Blogger • Survey monkey • Camera • Photoshop • Indesign
  15. 15. I have used powerpoint quite a lot previously so I didn’t learn anything new from it in the process of constructing my magazine. However, I had never used slideshare but managed to figure out how to use it. I learnt how to use the URL from slideshare to embed into my blog so I could upload a powerpoint presentation. I had also never used blogger before, but had used other blogging websites such as tumblr etc which it seemed to be similar to. I learnt how to change the layout of my blog to make it unique to my interests and also how to add a background. I learnt how to change the colour sheme and also how to upload presentations and word documents. With survey monkey, I had also used this website previously so I knew how to use it. However, this time I did learn how to change the colour of the banner at the top of the survey. I also learnt a lot of things about the camera which I used to take photos on. Although I have used cameras before, I have never used a professional camera. When I was taking pictures, many of them came out blurry, but I learnt how to focus the image. I also learnt how to zoom in and out on the camera, therefore I could take different types of shots ranging from long shots to close ups. When in the photography studio, I leant how to connect the camera up to the light sources so when I took a photograph, the lights would flash at the same time to make the background look brighter. I also learnt that if I move the lights around and change the brightness of them, I could alter the amount of shadow on the image.
  16. 16. I have learnt quite a lot about technologies from the process of construction. I had never used photoshop before constructing my magazine, but I have learnt how to do a lot on it. I learnt how to edit photos, such as removing blemishes, or cutting out unwanted shadows. I also learnt how to change the contrast on pictures which proved very useful especially considering the genre of my magazine. When ediitng pictures, I learnt how to select certain parts of an image using the magnetic lasso tool and create new layers to place them in front of other things such as on the front cover when I duplicated the forehead to put in front of the title of the magazine. Another important trick which I worked out was how to resize the image but keeping it square at the same time as to not squash it. In indesign, I had difficulty changing the colour of font, but with the help of another classmate, I learnt how to do this. I also learnt how to create columns, alter the size of columns, and make it so that when text reaches the bottom of one column, it continues to the top of the next column which was helpful when I was writing my article.
  17. 17. I feel like I have learnt a lot from my preliminary task to my final product. I have learnt a lot about the conventions of a music magazine and what should and shouldn’t be included on the front cover. I have also learnt what colours and what fonts should be used to make the magazine look like a real magazine. On top of this, I have learnt what size to make the writing to make it stand out but also not to be overpowering and not too big. Another thing I have learnt, is what type of people to use in the magazine. For example, if the magazine is aimed at teenagers, then not to use older people as this will not attract the younger generation. I also learnt that when arranging the text on the page, to make the more important pieces of text larger than the rest so that this is the first thing that the audience sees. When making my contents page, I realised that in my preliminary task, I hardly stuck to any conventions of a contents page. In my preliminary task, I used 3 large photographs whereas normal magazines use 1 large image and a few small images. I also learnt that I needed to use only certain articles instead of listing them all in one place. Although I used columns in my preliminary task, I learnt that this was an accepted way of presenting as contents page whereas I did it on my preliminary task to set it out neatly. Another thing which I have learnt from the progression of my preliminary task to full product is the right type of colours to use on a magazine. When I created my preliminary contents page, I used pink and brown because I though that they went well together but by analysing other magazines, I realised that they weren’t used at all.