1. SCHOOL OF ARCHITECTURE, BUILDING AND
DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
GROUP MEMBER: - K H O O X I N Y E E (0 3 1 6 1 8 0)
- B R Y A N L U M Z H I Y A N G (0 3 1 4 9 5 9)
- B O Y O N G K H O N G (0 3 1 6 3 1 7)
- R A J A N K U L (0317164)
SUBJECT: S O C I A L P S Y C H O L O G Y (P S Y C 0 1 0 3)
ASSIGNMENT 2: C O M I C S T R I P

2. C O M I C S T R I P

3. C O M I C S T R I P
1. CONCEPT:
PREJUDICE
- A NEGATIVE
BEHAVIORS
DIRECTED AT A
SPECIFIC
PERSON.

4. C O M I C S T R I P

5. C O M I C S T R I P
2. CONCEPT : RACIAL PREJUDICE
- HOLDING A HOSTILE ATTITUDE
TOWARD A PERSON (TYRONE)
DUE TO THEIR RACE (NEGRO).

6. C O M I C S T R I P

7. C O M I C S T R I P
3. CONCEPT:
STEREOTYPE
- A GENERAL
BELIEF ABOUT A PERSON.

8. C O M I C S T R I P

9. C O M I C S T R I P
4. CONCEPT: MERE
EXPOSURE
EFFECT
- OBJECTS BECOME BETTER LIKED
WITH REPEATED EXPOSURE.
- WE LIKE THINGS MORE WHEN
THEY ARE FAMILIAR TO US.

10. C O M I C S T R I P

11. C O M I C S T R I P
5. CONCEPT: SELF-ESTEEM
- TYRONE EXHIBITS
HIGH SELF-ESTEEM.

12. C O M I C S T R I P
T H E E N D