This is our survey

1. What gender are you?
female male

2. 0
0.5
1
1.5
2
2.5
3
3.5
4
11 to 16 17 to 22 23 to 30 50+
What age are you?
What age are you? Column1 Column2

3. 0
1
2
3
4
5
6
7
8
9
10
Tap Hip-hop Comtemporary
What type of music do you like?
Column1 Column3 Column2

4. 10%
29%
13%
38%
10%
How often do you watch music videos?
Once a month
Daily
4 - 5 times a week
1-3 times a week
Never

5. Other
0% Non -
seriousperfromance
20%
Serious perfromance
30%
Storytelling
30%
Live performance
20%
WHAT DO YOU LIKE SEEING IN MUSIC VIDEOS?

6. Column1
Column2
Column3
0
1
2
3
4
5
6
7
8
9
Ipod Computer Phone Tablet
What do you watch music videos on?
Column1 Column2 Column3

7. 0
1
2
3
4
5
6
Misguided Topshop Topman River Island Pretty little thing
What is your favourite retail shop?
Column1 Column2 Column3

8. 20%
30%
50%
50%
Do you prefer female or male artists?
Female
Male
Both

9. Do you like watching group or solo artists?
• I like both as they give different elements
• Group as there’s more people to watch x2
• Solo as you can connect with them better
• Group because it gives the video more depth and makes it more interesting
• Solo as there’s more focus on them
• Group because its more powerful
• Solo artists because there is more emotion
• Solo because there’s more of an emotional attachment to the song
• Solo artists as there’s more emotion attached and there’s more focus on
the singer

10. 16%
16%
24%
12%
24%
0%
8%
What sort of artist do you like?
Rhianna
Little Mix
Bryson Tiller
Drake
Ed Sheeran
Frank Ocean
Stormzy