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Changing Our Attitudes to Search - Phil Bradley

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Changing Our Attitudes to Search - Phil Bradley

  1. 1. Search, Research and Discovery Online Conference 2012 Phil Bradley
  2. 2. Summer of 2012
  3. 3. Autumn of 2012
  4. 4. The rise of the individual
  5. 5. Authorship in Google
  6. 6. Personalised results
  7. 7. Bing
  8. 8. Blekko
  9. 9. The rise of news curation tools Zite Pulse Flipboard
  10. 10. And on the webScoop.it Curate.me Paper.li
  11. 11. And of course... “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” Mark Zuckerberg
  12. 12. Without forgetting
  13. 13. Validity and authority• Information skills are need more, not less• How to we identify an ‘authoritative’ source any more?• Is it down to gut instinct?
  14. 14. Alternatives to the traditional
  15. 15. Search goes mobile
  16. 16. Search is where you are
  17. 17. And you take search with you
  18. 18. Thank you!• philipbradley@gmail.com• philb@philb.com• @philbradley
  19. 19. Credits• An internet minute – http://3.bp.blogspot.com/-mcOn9gGAR6A/UIpLx_1LNBI/AAAAAAAAAM4/DgLVhwCJHbs/s1600/internet-one- minute.jpg• Skyfall/Lincoln http://www.collegehumor.com/picture/6839594/lincoln-cannot-catch-a-break• Dietcoke http://trendland.com/jean-paul-gaultier-is-diet-cokes-new-creative-director/• The internet now Tom Cunniff http://bit.ly/IKL3ZZ• Bing http://files.itworld.co.kr/image/u100003/drakehotelbing-11359276.jpg• Search goes mobile http://www.flickr.com/photos/twicepix/5542463825/• Google goggles http://www.google.com/mobile/goggles/#artwork• Google glasses http://www.flickr.com/photos/azugaldia/7457645618/

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