Alessendra Larui, Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.
5. SMALL + BIG+
fast,nimble BULLYing power
creative halo NETWORK
DEAL WITH
DECISION MAKERS
SMALL-
deals with middle BIG -
management slow, tough to
“new’ account attract talent
team
17. DON’T BE AFRAID TO START SMALL
(IT’S THE NEW BIG)
Coke happiness vending
machine.
Puma Eco bag.
Instapaper.
Levis recycle labels
Doctor pepper fb
updates.
Radiohead pay what you
want.
Gmail invite only.
I like it on - fb breast
How many people paid
button.
Burger King King dates
Global rich list.
Livestrong wristbands
Starbucks Betacup
18.
19. EMBRACE A NEW MODEL
“There seems to be a new model of agency
emerging an agency that understands how to
create marketing for a digital world, as
opposed to just digital marketing.
agencies that create ideas that can be
advertised as opposed to just advertising
ideas.”
FLO HEISS - DARE