Commercial partners presentation 20.04.12

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Commercial partners presentation 20.04.12

  1. 1. Commercial Partners Meeting 20 April 2012 marketingbirmingham.com
  2. 2. Agenda1. Operational update Neil Rami Chief Executive, Marketing Birmingham2. The UK Aviation Strategy Paul Kehoe Chief Executive, Birmingham Airport Chairman, Marketing Birmingham3. Questions
  3. 3. Operational update Neil RamiChief Executive, Marketing Birmingham
  4. 4. Performance 2011/12 1000 900  2011/12 target - 1250 jobs 800  2011/12 actual - 2187 jobs 700 917 600 500 400 300 380 370 200 300 100 120 100 0marketingbirmingham.com
  5. 5. Geographic markets based on current live non UK prospects and projectsmarketingbirmingham.com
  6. 6. Successful projects 2011/12 Creating 2187 jobsmarketingbirmingham.com
  7. 7. Targeted approachAimIdentify economic sectors / sub sectors that BusinessBirmingham should target as potential sources ofbusiness investment into the city and GreaterBirmingham & Solihull LEP (GB&S LEP)WhyA targeted approach, matching global investmentopportunities with Birmingham and the GB&S LEP’sbusiness offer, helps Business Birmingham to: target its resources more effectively focus on those areas that give the city and GB&S LEP area a competitive advantage over its competitors worldwide
  8. 8. Looking to the future Current sectors where tested on three grounds:  Do forecasts suggest that these sectors will remain the key investment sectors?  Do priorities originally developed for Birmingham also apply to the wider LEP?  Any other priorities which offer opportunities? Current sectors Business, Professional and Financial Services Information and Communication Technologies Advanced Engineering Life Sciences
  9. 9. Outcomes Sector / Sub- Opportunity Global UK LEP Value for Ranking Cluster sector / demand offer offer local Function economy Advanced Auto- Immediate: Auto engineering motive manufacturing supply chain Longer term: Low Carbon vehicle Advanced Aero- Aerospace engineering space manufacturing supply chain Bus, fin & Financial Back-office / prof services shared service services functions – cost reduction while retaining links to HQ Bus, fin & Business UK/Regional prof and prof HQ services services Logistics & Logistics & Major delivery distribution distribution hubsmarketingbirmingham.com
  10. 10. Source of investment Economic impact (short to medium term) Higher Built to last Global powerhouse Financial Business & services professional opportunities (current & future) services Adv Eng (Auto) Supply chain Source of investment Logistics ICT Indigenous Food & drink Inward Medtech Low carbon Digital technologies media Auto software/ electronics Bio-pharma research Creating the buzz Quality over quantity Lower marketingbirmingham.com Source: PA analysismarketingbirmingham.com
  11. 11. FDI Magazine European cities and regions of the future Top 10 Large European cities 1 Edinburgh UK 2 Glasgow UK 3 Amsterdam Netherlands 4 Oslo Norway 5 Helsinki Finland 6 Frankfurt Germany 7 Birmingham UK 8 Rotterdam Netherlands 9 Leipzig Germany 10 Gothenburgh Swedenmarketingbirmingham.com
  12. 12. 1.Free of charge Business and visitor economy  Part1of Marketing . Free of charge Birmingham, the city’s strategic marketing Business and visitor economy partnership 2. Value added Analysis  Provides a comprehensive Detailed reports, maps and briefings package of research based services  Works as a strategic 3. Bespoke partner to deliver consultancy intelligence to inform service business decisionsmarketingbirmingham.com
  13. 13. Benefits  Proprietary data and intelligence - Sourcing and analysing official statistics and secondary intelligence - Utilising value added tools - Primary research methods  Network of experts  Well established track recordmarketingbirmingham.com
  14. 14. Track recordmarketingbirmingham.com
  15. 15. Visitor Economy 2012/13 plan
  16. 16. 2012 activity  International Confex  Association event, March, Brussels  IMEX, May, Frankfurt  ICCA Association Seminar, May, Frankfurt  Association Congress, July, Liverpool  Square Meal, September, London  Ambassador programme
  17. 17. Pipeline and confirmed 18 live bids, collective value of 70,000 bed nights Recent Major Event Wins: - IEEE Nanotechnology, 500 delegates, 3 days, August 2012 - International scientific association, 2000 delegates, 4 days, Sept 2015 - New digital event x 200 delegates, 2 days, September 2012 - British American Business Council, 300 delegates, 3 days, May 2013
  18. 18. 2012 themes Culture Food Summer Christmas Digital Trade
  19. 19. International marketing  Partnership with Birmingham Airport  International marketing - China - India  Route development
  20. 20. Summer 2012 Sport, attractions, heritage Olympic spotlight moments - Torch relay - London 2012 Festival - Live sites - Jamaica Village - Civic receptions - Jamaica Farewell Diamond Jubilee and Pride 20.12% GREAT campaign
  21. 21. Policy Marketing Birmingham is playing a key role in shaping the policies that will affect Birmingham in the years to come.  Economic strategy - working with GBSLEP to develop priorities  Skills agenda - working with partners on the region’s skills needs as part the economic strategy  Transport - helping to promote the case for HS2 and Birmingham Airport as a credible alternative to further expansion in the South East  Creative City - working with partners to boost the city’s position as a creative hub  Acting as a strategic link -bringing together the region’s economic priorities with the government’s policy agendamarketingbirmingham.com
  22. 22. Media profile Generated over £15 million of media coverage Coverage in national and international outlets; The New York Times, The Economic Times of India and CNN The media is helping to shape a new view of Birmingham “…With an only-in-Britain tapestry of vividly multiethnic neighbourhoods, a post-industrial urbanity that’s gentrifying before your eyes and a food scene that can’t be ignored, Birmingham is no longer simply flyover country. Welcome to England’s heartland metropolis: big-shouldered, friendly and fun.”marketingbirmingham.com
  23. 23. Media Coverage
  24. 24. Get involved Marketing Birmingham provides opportunities for Commercial Partners:  Site selector Event  US Roadshow 2013 – EZ promotion  International events calendar  Digital gaming conference  Regional Observatory  Foodfest  20.12%  Christmas Campaign  Meet Birmingham Showcasemarketingbirmingham.com
  25. 25. The UK Aviation Strategy Paul Kehoe CEO, Birmingham Airport Chairman, Marketing Birmingham
  26. 26. Insert presentation
  27. 27. Questions & answers

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