2.
I am going to discuss the style of my marketing
package and see if it has a clear continuity of house
style, if not why?
I am also going to discuss how effective my digipak,
advertisement and music video are as a package
3. Use of repeated Red stripe
bold sans serif font graphic which
Clear red and dark to create a graphic is part of my
blue colour scheme design 'house style',
to create dramatic used because
contrast, seen of its contrast
elsewhere in dance with the dark
music album covers. blue colouring.
Image of eyes
overlapped with
Clear bold white branches, chosen
capitalised sans because it created
serif font to an image that was
make it easy to pleasing to the eye.
ready and in And also fitted in
keeping with the with my house style
rest of the concentrating on
design the human eye.
Use of a dreamcatcher
photograph which is Bold white and
quite ambiguous I black sans serif
chose this image to font title which
represent the dream- stand out from
like nature of our music the page,
video. Desaturated deliberately
colouring to again catching the
create a contrast. eye.
4. Use of bold sans serif font
for the artists name and
serif font for the album
title creates a contrast
between the two and
clearly displays the
name. Photograph of both of
our lead cast members
intertwined. Again the
imagery of the human
eye is present.
House style colour scheme
exemplified again. Red on dark
blue, touches on the neon
connotations of dance music
Four and five
star ratings from
well known
alternative music
magazines to
make my product
look more
professional and
to imply who the
target audience
would be
5. Coherence?
In my opinion both of my pieces are coherent, yes. They both display a
similar house style and it is clear that they come together as a package.
After asking my focus group what they thought they said 'yes its obvious
that they come as a pair' and 'the colour scheme is the same'.
When creating my ancillary texts I had this in mind and tried to create a
clear house style, I believe I have achieved that and my focus group
support me. If there was something I could change it would be the
colours, they are not completely the same and could be made to
represent a more clear style continuity.
Also I would use the same font for the digipak title as I did for the
advertisement.
6. Music Video Coherence
Overall my music video cohered less with my ancillary texts than I had originally hoped, after
a narrative change my focus was pulled from the house style to the narrative and overall
effect of the piece. Although I had aimed to display a more obvious house style there are still
some elements that are in keeping with the ancillary text style.
Concentration on the Neon red colouring to And again the over
eyes create a contrast saturated colouring
These three still images from our music video display a connection to my ancillary
texts.
7.
The reason that there is little link between the ancillary
text and the main text is due to a lack in organisation
and forward planning, if we has a clear narrative from
the start I could have made distinguished a clear
house style throughout.
Upon receiving my audience feedback they all seem
to say that they 'enjoy' and 'like' the text as a full
package and don't seem to recognise the lack in
continuity.
