Magazine published from the house of Chronicle Publications Pvt. Ltd. provides excellent strategies, analysis of question papers of various management entrance tests, tips for GDPI

1. Bashir Hasan
Company: Chronicle Publications Pvt.
Ltd.
Project Title
Market Research on the visibility and acceptability of the
relaunched “Business & Management Chronicle” magazine.

2. Company
 Good market presence from last 20 yrs.
 A pioneer in imparting knowledge and guidance to the young and
ambitious Indians.
 Mr. M. N. Ojha is the chairman.
 Their periodicals are:-
a) Civil Services Chronicle (English & Hindi)
b) Business and Management Chronicle (English)
c) Pratham Pravakta ( Hindi)
 Their Annual Magazines:-
a) Chronicle Year Book (English & Hindi)
b) Civil Services Planner

3. Business and Management Chronicle
 It is a monthly magazine (Rs 40/-).
 It is published from the house of Chronicle Publications Pvt. Ltd.
 It is for aspiring students who want to crack exams of CAT, MAT,
GRE.GMAT, TOEFL etc.
 It prepares students not only for the written exams but also for group
discussions and personal interviews.
 It provides excellent strategies, analysis of question papers of various
management entrance tests, tips for GDPI etc., to the MBA aspirants.
 Its circulation is 65,000 and readership is 3,00,000.

4. Research
Objective:
 To know the demand of the magazine in the market.
 Visiting retailers and finding out the strength of the competitors.
 Convincing the coaching institutes for association with the magazine by
conducting NET-CAT mock test series.
 To know the expectations of the readers from the concerned magazine.
Research Design:
 Exploratory
 Descriptive
 Causal

5. Research continued…
Data Collection:
 Secondary data:
 Collected both from the company (internal source), as well as from
other sources (external source).
 With the help of the internet, preparation of various databases of
coaching institutes, B-schools, some big retailers.
 Primary Data:
Data collected through questionnaires and field observations.

6. Data Analysis

7. Do you provide any business magazine/s to your
students?
64%
27%
9%
Yes
No
Sometimes

8. Do you keep monthly Business magazines?
70%
30%
Yes
No

9. From where you procure the magazine?
42%
20%
13%
25%
Wholsaler
Publication
house
Vendors
Book agencies

10. What is the sale of Business & Management
chronicle?( in a month)
34
16
18
12
No of retailers
a) 1 to 4
b) 5 to 8
c) 9 to 12
d) More than 12

11. According to the retailers, following magazines sell more:
1. Business Outlook
2. Civil Services Chronicle
3. Current affairs
4. India today
5. Business today
6. Competition success review
7. Others

12. According to the students, the contents of an ideal business and career
magazine should comprise of:
1. Business quiz
2. Updates of corporate
3. Details of up growing Business schools
4. Key success factors in the way of success to corporate
5. General awareness
6. Details of ongoing national and international seminars

13. Limitations
 Respondents were in hurry so they did not respond properly.
 Some respondent don’t want to give full information.
 Non-cooperative behavior of the retailers.
 Retailers try to avoid you by calling some other day or time.
 Busy schedule of the people.
 Some information available on the website was wrong which further
made the work more difficult.
 It was very difficult to pitch up the product in rural areas as they were
not so much into the technology.

14. Conclusion
 The sales of Business and management Chronicle are not very good.
 B & M is loosing its customer base due to the decrease in number of
management aspirants.
 Price is not the most important factor affecting the choice of a
Brand.
 Coordination of NET-CAT is also a good idea to promote the
magazine in coaching institutes.
 The customer may switch to competitors due to better content of
magazine.
 Pratiyogita Darpan is the leading magazine in the competitive
magazine’s category.