3. Identify the questions.
Ready to create
content? Not so fast.
Gather insights about the
needs of your market with
online listening tools:
‣ Google alerts
‣ Q&A sites
‣ Feeds
‣ Industry influencers
‣ Social media monitoring
‣ LinkedIn Groups
‣ Surveys & research
13. Help customers buy.
Selling
redefined.
Focus on helping the
customer buy smart.
‣ Offer tiered
choices
‣ Packages
‣ A la carte menu
‣ Customer
communities
or forums
15. Help customers sell.
Increase sales
and lower the
cost of sales.
Foster referral sales
with word of mouse.
‣ Social media
‣ Testimonials
‣ Case studies
‣ Reviews
‣ Loyalty programs
‣ Rewards
17. I’M READY TO HELP YOU
NOW
One source for:
‣ Online marketing planning
‣ Content strategy
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‣ Websites & blogs
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‣ Customer advocacy
18. FELDMAN
CREATIVE
Get free eBooks now at
FELDMAN CREA TIVE
Get helpful online marketing pointers at
“The Point,” Barry’s Blog
Hear podcasts and more at
CONTENT MARKETING INSTITUTE
View additional presentations on
SLIDESHARE
19. FELDMAN
CREATIVE
Contact Barry Get free eBooks now at
FELDMAN CREA TIVE
Get helpful online marketing pointers at
We’ll “The Point,” Barry’s Blog
discuss
effective
online Hear podcasts and more at
marketing CONTENT MARKETING INSTITUTE
strategies
to help your business
reach and convert today’s View additional presentations on
connected customers. SLIDESHARE
No charge.