resume

1. BARBARA R. SAUNDERS, WRITER/EDITOR
415-505-7737 | bsaunders@gmail.com
SUMMARY
Highly analytical writer, editor, researcher, and content strategist. Systems thinker, able to align communications with business goals.
Skilled instructor, facilitator, and coach. Knowledgeable about all stages of content development: ideation, information
architecture/developmental editing, writing, editing, production, archiving, and reuse. Combine excellent collaboration skills with high
motivation for self-directed learning.
WORK EXPERIENCE
CONSULTING/CONTRACTING September 2008 – Present
Copywriter and Editor, Barbara Ruth Saunders Studio
● Deliver consulting and copywriting services to solo businesses, nonprofit organizations, and individual artists
● Edit original manuscripts of varying lengths
● Coach and mentor small business owners, writers, and professionals on career and business matters
● Sample clients: Sierra Club, Stanford University, law firms, graduate students/professors
Sales Communications Lead, Seagate (contractor via High Tech Connect) May 2015 – Present
● Design, launch, edit, and publish internal newsletter for sales enablement, for 300 salespeople worldwide; develop and
maintain archive on Google Sites
● Assemble and edit content for partner newsletter circulated to 5,000 channel partners; work with team on finalizing design
and distributing newsletter through content management system
● Assemble, write, edit, and manage Salesforce portal content for field sales orientation, training, and enablement
Technical Writer, Chevron (contractor via TTY Systems) February 2014 -- December 2014
● Analyzed, synthesized, structured, and wrote time-critical technical documentation for a new internal application that will
enable C-level leadership to interact with key financial accounting data
● Administered team SharePoint site: devised and maintained taxonomy, managed permissions and security, and acted as
primary point of contact for all SharePoint issues
● Collaborated with team members to develop clear, consistent change management and governance communications that
describe complex information in a simple and accurate manner
Marketing Writer, PG&E (consultant) February 2007 – January 2014
● Wrote content about energy efficiency programs, addressing the same core messages to diverse audiences, including
homeowners and residents, building contractors and designers, school and government administrators, corporate decision-
makers, and facilities managers in industries from high-tech to food processing
● Developed customer presentations, direct mail collateral, technical fact sheets, newsletters, print ads, manuals, reports, and
Web sites covering utility programs, pricing structures, and emerging technologies
● Contributed to increased efficiency in the content development cycle by developing templates, style guidelines, and mockups
at the inception of new projects
Contributing Author/Project Researcher No-Regrets Remodeling, 2nd Edition (Energy Auditor and Retrofitters, Inc., 2012)
● Participated in research and developmental editing at the inception of the project; analyzed competing titles and contributed
to decisions on look-and-feel, chapter structure, and voice
● Conducted independent research on building science to write prototype chapter on lighting, which was included in the final
publication edited by Home Energy Magazine Publishers
Technical Writer and Editor, Microsoft (contractor) September 2009 – April 2010
● Edited twice-monthly internal blog posts drafted by program managers to garner continued funding for their projects in a
highly competitive environment
● Served as primary content writer for novel consulting offer combining ethnography, contextual design, and serious games
● Helped build support for the project through the developmental edit of a white paper describing the vision and findings from
proof-of-concept client engagements; paper was named to Top 30 in annual, internal “Think Week” competition

2. Barbara Saunders, p.2
Author, Ivan Pavlov: Exploring the Mysteries of Behavior (Enslow Publishers, 2006)
● Wrote scholastic, middle-grade biography including narrative, timeline, activities, and index
● Title was named to Science Books and Films journal’s “Best Books of 2007” list by the American Association for the
Advancement of Science
Women’s Initiative for Self-Employment September 2005 – November 2005
● Led weekly classes and individual coaching sessions for group of eight aspiring entrepreneurs; taught marketing and business
modeling; recruited guest instructors to speak about taxes, licensing, and legal matters
● Revised curriculum to add information about service businesses to content focused on product businesses
EMPLOYMENT
San Francisco SPCA August 2006 – December 2008
● Coordinator of Holistic Veterinary Medicine Program (formerly Pets Unlimited): Wrote business plan and marketing
materials, devised operating systems and programs, hired and trained professional and line staff
● Program Associate, Public Information: Streamlined newsletter distribution process saving over $1000 per month while
improving subscriber privacy safeguards and data collection capabilities; trained staff on SharePoint, Survey Monkey, and
other software tools
● Garnered national awards from the Cat Writers’ Association for writing and photography in Our Animals
H5 Technologies February 2004 – August 2006
● Analyst/Writer: Conducted background research and business process analysis to lay the foundation for achieving tight
precision and recall standards in information retrieval
● Human Resources Analyst: During a hiring crisis precipitated by acquiring major new clients, reduced time and cost to
recruiting key employees -- refined and revised hiring profiles and candidate screening protocols, wrote targeted recruitment
postings and scripts for agency recruiters, and coached hiring managers in interview strategies
AdvisorTeam (now Keirsey.com) November 2000 – January 2002
● Wrote information products on the Keirsey personality temperaments
● Coached and ran workshops for corporate clients
Personal Fitness Trainer, Club One Fitness (and private clients) February 1997 – April 2004
● Provided screening, assessment, exercise prescription, and group and individual instruction
● Supervised other trainers, coached marketing and sales skills
● Wrote copy for promoting programs
EDUCATION
Stanford University
Bachelor of Arts, Psychology