This is Prakash from Bangalore digital marketing in this PDF am going to explain SEO syllabus

1. SEO Training
Syllabus-2023
Blogging
www.bangaloredigitalmarketing.com

2. SEO SYLLABUS
INTRODUCTION
Understanding The SERP
Types of SEO Techniques
black hat SEO & white hat SEO
Search algorithm updates
Panda, Penguin, Humming Bird update
What is Domain
What is Domain extension
What is a website
What is a Web server
What is Web Hosting
How does Search Engine work?

3. SEO SYLLABUS
Keyword Research
What is Keyword Research
Benefits of Keyword Research
What is Seed keyword/ What is Long tail keyword
What are Informational keywords
What are LSI keywords/ Where to find LSI keywords
Types of Keywords
Keyword Research Methodology
Google Keyword Planner Tool
Paid Keyword Tools
Keyword generation ideas
Competition Analysis
Competitor Metrics
Finalizing the Keywords List
Practical case study

4. SEO SYLLABUS
Wordpress
Why WordPress?
WordPress Installation on Server
Understanding the Dashboard
Changing the Default Settings
Installing and customizing themes
Content management in WP
Creating categories, pages, and posts
Adding a menu to the site
Adding widgets to the site
Installing useful plugins for site features
SEO specific plugins

5. SEO SYLLABUS
Search Console
What is Search Console
Website verification
Setting Geo-target location
Search Analytics
Advanced Search Query analysis
External Links Reports
Internal Links Report
Crawls stats and Errors
Sitemaps
Robots.txt and Links Removal
HTML Suggestions
URL Parameters

6. SEO SYLLABUS
ON PAGE SEO
Google website guidelines
Fundamental On-page Factors
Domain Name Optimization
URL Optimisation
Title Tag Optimization/ Meta Tags Optimization
Headings & Footer Optimization
SEO Content Writing
Anchor Links Optimization
Image Tag Optimization
Sitemaps Optimization
Robot.txt and its importance
URL Redirecting Techniques/ Canonical Links
Rich Snippets (Schema)

7. SEO SYLLABUS
OFF PAGE SEO
Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Authority, Backlinks
Do’s & Don’ts In Link Building
Link Acquisition Techniques
Directory Submission/ Social Bookmarking Submission
Search Engine Submission / Web 2.0 Submission
Article Submission / Press Release Submission
Forum Submission / PPT Submission
PDF Submission/ Classified Submission
Business Listing
Blog Commenting

8. SEO SYLLABUS
Google My business
Local Business Listing – Optimizing Your Local Search Listings To Bring New
Customers
Right To Your Business
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Placing Web Site On First Page Of Google Search
Learn To Make Free Online Business Profile Page
How To Make Monthly Basis Search Engine Visibility Reports
Verification On Listing, Google Reviews

9. SEO SYLLABUS
Keyword Research for Blogging
Niche Selection Process
Finding High CPC
Content Writing Tools (paid and free)
Blog Structure
Topical Cluster process
Content Writing process
Content template
Acquire Competitors Backlinks
Competitor Technique
Blogging Process

10. SEO SYLLABUS
Blogging SEO tools

11. Contact Us
9916370929 / 8095538194
info@bangaloredigitalmarketing.com
www.bangaloredigitalmarketing.com
64/1, 8th b main road, 27th Cross
Rd, Jayanagar 3rd Block,
Jayanagar, Bengaluru, Karnataka
560011