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Breaking Into The Luxury Real Estate Market

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Luxury Listing Specialist Michael Lafido shares his best kept secrets and practices for anyone looking to break into the higher end luxury listing market in their local communities.

Published in: Real Estate
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Breaking Into The Luxury Real Estate Market

  1. 1. How To Double Your Income This Year By Selling Higher End Homes
  2. 2. This Training Is Perfect If You: • Want More Luxury Listings & Buyer Clients • Want to differentiate yourself from your competition • Are In A Buyers Market • Are In A Sellers Market • Have A Saturated Market Of Luxury Homes For Sale • Are Open To New Marketing Strategies
  3. 3. Overview • What This Training Isn’t: -A bunch of theories -Fluff from some “former agent” • What This Training Is: -Proven & Repeatable Systems -Fresh New Approach To Selling Luxury
  4. 4. Who Am I • An Agent Just Like You… • A Husband & Father Of 3 • National Trainer/Speaker • Author • Former High School Pe Teacher • 3 Years Ago- Zero 1m+/Today 21
  5. 5. LuxuryListingPodcast.com
  6. 6. Double Your Income 3 Ways To Earn More Money This Year: 1. Sell More Homes -Requires more leads/opportunities -New Clients & Repeat Business 2. Increase What You Charge -Profit Per Transaction 3. Increase Your Average Sale Price
  7. 7. 7 Benefits Of Selling Higher End Homes 1. Earn Higher Paychecks 2. More Profitable 3. Better ROI (Investment & Time) 4. Better Referrals 5. More Time Off 6. Credibility/Respect 7. It’s FUN
  8. 8. Founder & CEO- Marketing Luxury Group
  9. 9. I’m A Marketer
  10. 10. Principle Of Slight Edge None Of This Works All The Time But ALL Of This Works The Majority Of The Time…..
  11. 11. Difficult Breaking Into Luxury Market Most Luxury Sellers Will Rarely Give You Their Business Until You Can Show Them You Have Such Listings AND you have SOLD similar listings in their area.
  12. 12. The Problem With Most Agents
  13. 13. Get Out Of Your Comfort Zone
  14. 14. “Show & Tell”
  15. 15. Can’t Hit A Home Run If You Don’t Don’t Get An At Bat. The More At Bats, The More Likely You’ll Get A Home Run
  16. 16. Why Not You? Roger Bannister- May 6th 1954 Within 2 years 37 others broke the 4 minute Mile barrier
  17. 17. These Requires Zero Talent: • Work Ethic • Attitude • Passion • Open To New Ideas (coachable) • Being Prepared • Persistent • Your Network
  18. 18. Buyers Market?
  19. 19. Months Market Pricing 1-4 Sellers Appreciation 5-6 Even The Norm 7+ Buyers Depreciation Months Supply’s Impact on Price
  20. 20. 6 Steps To Turning Leads To Listings Let’s Take A Look At The C.L.O.S.E.R. Formula: C.- Captivate A Specific Market (Target) L.- Leverage Your Positioning (USP/Positioning) O.-Outshine Your Competitors (Rockstar Package) S.- Simple Sales Conversions (Increase Conversion) E.- Effortless Listing Presentations (8% Formula) R.- Referable & Over Delivering (While Listed)
  21. 21. The First Rule Of Marketing
  22. 22. All Potential Clients Care About
  23. 23. Attract vs Chase!
  24. 24. “I’m by far going to be the most expensive agent you interview….but let me show you how I’ll net you more money…”
  25. 25. Luxury Networking Group
  26. 26. • Luxury Networking Group • Events Based Marketing • FSBO • Cancelled • Expired • Divorce Sellers • Estate Sellers • “Farming” Higher End Neighborhoods • Growing Families • Retirement Communities • Seminars • Landing Page • Video Blog • Facebook Page • Mobile Marketing • QR Code • Blog • Facebook • Free Report • Comparative Market Analysis • Mailing Campaign • Seminar • Webinar • CD • DVD • Magazine • Seller “Rockstar” Package • Social Proof • Celebrity • 3rd Party Endorsements • Testimonials • Video Email • The 5 Step Listing System • 3 Types of Listing Presentations • The Ultimate Listing Presentation • 30,60,90+ Day Reviews • Earn Referral • Client Appreciation Parties • Communication Schedule • Social Media • Reviews
  27. 27. Lets Get Into The Luxury Training & Making This Year Your Best Year EVER
  28. 28. • “They Say A Picture Is Worth A 1,000 Words… • I Believe A Lifestyle Video Is Worth A 1,000 Pictures.” ~Michael LaFido
  29. 29. Video • Videos are engaging • It’s all about strategic positioning, leveraging, and telling a story • Today, only 2% of real estate agents consistently utilize video to market homes • Only 12% have a youtube account • Incorporate Narration
  30. 30. Lifestyle And Legacy Story Writing • Typical copywriting describes home features like “breathtaking views.” Lifestyle and Legacy Story Writing focuses on how living in the home & in it’s location can lead to a happier, healthier, more meaningful life for you and your family for generations.
  31. 31. Lifestyle Listing Films
  32. 32. Leverage
  33. 33. The “Story”
  34. 34. River Forest Express
  35. 35. “Empire” House
  36. 36. LuxuryListingSpecialist.com
  37. 37. LuxuryListingSpecialist.com

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