Tips for Creating a Successful Presentation Board for Baltic PR Awards

1. Presentation Board
Tips for Creating a Successful PR Presentation Board
All entrants must prepare a presentation board, which will be used by the jury for their
deliberations. If your entry is shortlisted for the finals of the Baltic PR Awards, this
presentation board will be used publicly on the website, at the venue, and in other
communication channels of the Baltic PR Awards.
This board will be a teaser for the jury, so make sure it creates a good impression and captures
their interest. The board will be a summary of your entry and MUST be contained on one
page. The presentation should be provided in digital format only.
Technical Details: JPEG, RGB, 300 dpi, and approximately 420mm for the longest side.
Points to remember:
 DO NOT use your agency logo or branding, or refer to your agency or anyone who has
contributed to the entry, anywhere on your board or in your written submission.
 Keep the layout clear, simple, and uncluttered. DO NOT put the category code and
name on the presentation board.
 Limit the use of technical jargon and statistics. It is better to use simple language that
will be easily understood by an international jury.
 Use bold, clear images—a few larger images are more effective than too many small
images. Work with your creative department and focus on developing impact.
 Your presentation board is limited to a maximum of 100 words. This should be a
summary of your entry text. Keep it concise, specific, and relevant.
 Separate your text into three clear sections, such as:
o Idea/Challenge
o Strategy/Execution
o Results

2. Examples: