Social media – how it works presentation facebook

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Facebook for your business presentation, helping businesses understand and set up their Facebook Page

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Social media – how it works presentation facebook

  1. 1. Social Media – How it Works Elevate Business Solutions Boosting Your Business Online
  2. 2. So what is Social Media?
  3. 3. So what is Social Media? Social Media is a method of technology that allows us to sharecontent, personal opinions, swap different perspectives and insights into world issues
  4. 4. So what is Social Media? Social Media is a method of technology that allows us to sharecontent, personal opinions, swap different perspectives and insights into world issues In other words…
  5. 5. So what is Social Media? Social Media is a method of technology that allows us to sharecontent, personal opinions, swap different perspectives and insights into world issues In other words… Text
  6. 6. So what is Social Media? Social Media is a method of technology that allows us to sharecontent, personal opinions, swap different perspectives and insights into world issues In other words… Text Images
  7. 7. So what is Social Media? Social Media is a method of technology that allows us to sharecontent, personal opinions, swap different perspectives and insights into world issues In other words… Text Images Videos
  8. 8. In less than 4 years Social Media has now overtaken what? as the number one activity on the web? Social Media – How it Works
  9. 9. In less than 4 years Social Media has now overtaken what? as the number one activity on the web? Yes…pornography! Social Media – How it Works
  10. 10. The most popular types of Social Media websites are Social Media – How it Works
  11. 11. The most popular types of Social Media websites are  Facebook Social Media – How it Works
  12. 12. The most popular types of Social Media websites are  Facebook  Twitter Social Media – How it Works
  13. 13. The most popular types of Social Media websites are  Facebook  Twitter  LinkedIn Social Media – How it Works
  14. 14. The most popular types of Social Media websites are  Facebook  Twitter  LinkedIn Also known as Social Networking Social Media – How it Works
  15. 15. This morning Setting up Facebook for your business Social Media – How it Works
  16. 16. This morning Setting up Facebook for your business Your Business Fan Page Social Media – How it Works
  17. 17. This morning Setting up Facebook for your business Your Business Fan Page How to use Facebook Social Media – How it Works
  18. 18. This morning Setting up Facebook for your business Your Business Fan Page How to use Facebook How NOT to use Facebook Social Media – How it Works
  19. 19. This morning This afternoon Setting up Facebook for your  Twitter – setting up your business profile Your Business Fan Page How to use Facebook How NOT to use Facebook Social Media – How it Works
  20. 20. This morning This afternoon Setting up Facebook for your  Twitter – setting up your business profile Your Business Fan Page  How to find `followers` How to use Facebook How NOT to use Facebook Social Media – How it Works
  21. 21. This morning This afternoon Setting up Facebook for your  Twitter – setting up your business profile Your Business Fan Page  How to find `followers` How to use Facebook  How to `Tweet` How NOT to use Facebook Social Media – How it Works
  22. 22. This morning This afternoon Setting up Facebook for your  Twitter – setting up your business profile Your Business Fan Page  How to find `followers` How to use Facebook  How to `Tweet` How NOT to use Facebook  LinkedIn Social Media – How it Works
  23. 23. This morning This afternoon Setting up Facebook for your  Twitter – setting up your business profile Your Business Fan Page  How to find `followers` How to use Facebook  How to `Tweet` How NOT to use Facebook  LinkedIn  ipatter Social Media – How it Works
  24. 24. Facebook• Facts and Figures • More than 500 million users on Facebook
  25. 25. Facebook• Facts and Figures • More than 500 million users on Facebook • 50% of active users log on, on any given day
  26. 26. Facebook• Facts and Figures • More than 500 million users on Facebook • 50% of active users log on, on any given day • The average Facebook user has 130 friends
  27. 27. Facebook• Facts and Figures To reach a user base of 50 million it took…
  28. 28. Facebook• Facts and Figures To reach a user base of 50 million it took… Radio – 38 years
  29. 29. Facebook• Facts and Figures To reach a user base of 50 million it took… Radio – 38 years TV – 13 years
  30. 30. Facebook• Facts and Figures To reach a user base of 50 million it took… Radio – 38 years TV – 13 years Internet – 4 years
  31. 31. Facebook• Facts and Figures To reach a user base of 50 million it took… Radio – 38 years TV – 13 years Internet – 4 years Ipod – 3 years
  32. 32. Facebook• Facts and Figures To reach a user base of 50 million it took… Radio – 38 years TV – 13 years Internet – 4 years Ipod – 3 years In less than a year Facebook had…
  33. 33. Facebook• Facts and Figures To reach a user base of 50 million it took… Radio – 38 years TV – 13 years Internet – 4 years Ipod – 3 years In less than a year Facebook had… 200 million users!
  34. 34. In the UKAlmost 60% of the online population uses Facebook on a regular basis
  35. 35. In the UKAlmost 60% of the online population uses Facebook on a regular basisFacebook receives more traffic than Google
  36. 36. FacebookProfiles, Groups & Pages
  37. 37. FacebookProfiles, Groups & Pages Profiles  Are for individuals, personal profile
  38. 38. FacebookProfiles, Groups & Pages Profiles Groups  Are for individuals, personal  Are for businesses profile  Groups  Organisations  Clubs  Charities  Indexed by search engines
  39. 39. What is a Facebook Page? Pages are for… Businesses Organisations Celebrities Bands
  40. 40. What is the main benefit of a Facebook Page? A Page can be fully optimised for the search engines
  41. 41. What is the main benefit of a Facebook Page? A Page can be fully optimised for the search engines Use it as a secondary website for your business
  42. 42. What is the main benefit of a Facebook Page? A Page can be fully optimised for the search engines Use it as a secondary website for your business Will help improve your search engine ranking
  43. 43. What is the main benefit of a Facebook Page? A Page can be fully optimised for the search engines Use it as a secondary website for your business Will help improve your search engine ranking The larger your fan base gets a viral growth of your Page occurs
  44. 44. What is the main benefit of a Facebook Page? A Page can be fully optimised for the search engines Use it as a secondary website for your business Will help improve your search engine ranking The larger your fan base gets a viral growth of your Page occurs Will drive more traffic to your website and business
  45. 45. What can you use a Facebook Page for? To communicate To engage To inform To educate To build a relationship
  46. 46. So why do we need a Facebook Page?To sell your products & services?
  47. 47. So why do we need a Facebook Page?To sell your products & services? No!
  48. 48. So why do we need a Facebook Page? To build a relationship with potential customers?
  49. 49. So why do we need a Facebook Page? To build a relationship with potential customers? Yes
  50. 50. So why do we need a Facebook Page?To inform & educate potential clients?
  51. 51. So why do we need a Facebook Page?To inform & educate potential clients? Yes

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